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NEW
INDUSTRY RESEARCH
REPORTS
NOW
AVAILABLE!
 2010
U.S. SPECIALTY BICYCLE RETAIL STUDY
The NBDA Specialty
Bicycle Retail Study presents an in-depth profile of the retail
marketplace in the United States. It covers the 2009 calendar year, and
includes projections from retailers about their views of the 2009
market, including a new and expended “What’s Hot and What’s Not” section
related to product categories.
Member
price $69. >>> Order
online
 U.S.
BIKE MARKET OVERVIEW
This report is a
detailed market overview of
the bicycle market in the United States and worldwide in 2009, compiled
and written by industry consultant Jay Townley, principal with the
Gluskin Townley Group LLC.
Member
price $199. >>> Order online
NBDA, GROWTH
CYCLE PARTNER -
DEVELOPING BUSINESS TRAINING TOOLS FOR BIKE DEALERS!
 Selling Cycling, Growth Cycle's current program that's been purchased and used in over 1,600 stores, contains training for sales and customer service, as well as brand-specific product training. The new brand-neutral program, which rolls out in January 2011, will focus solely on retail topics such as sales technique, customer service, store branding, bike fitting, selling service, merchandising and marketing. "The list of potential training topics is long," said Growth Cycle president Ray Keener. "We'll poll NBDA members to find out where their biggest needs are, then create fresh training to match." BIKE
LEAGUE AND NBDA LAUNCH NEW RIDER EDUCATION & TRAINING PROGRAM -
BICYCLING SKILLS 123!
 In partnership with
the League of American Bicyclists,
the new Bicycling 123 rider education program is designed to support
NBDA member dealers as they encourage cycle safety within their
community. The League provides the materials and training for bicycle
store owners and employees to teach safe riding to their customers in
short and entertaining classes. Several NBDA member dealers were
involved in creating and refining the program and have used it
successfully to help people ride safely and with confidence. Course
descriptions, a list of League Cycling Instructors (LCI's) and more
details about the program can be found on the Bike League's Web site
at: http://www.bikeleague.org/programs/education/bicycling123.php
TODAY'S HEADLINES
WHEEL & SPROCKET
WEB TOOLS HELP INDEPENDENT DEALERS BUILD THEIR BRANDS AND THEIR BUSINESS! Single-brand concept stores are not a guarantee of success. Many extremely successful retailers carry multiple brands representing a "best in category" focus designed with the needs of customers first. The product brands they carry are important, but secondary to providing the correct mix of products and services that best serve their customers, their businesses and their values. The NBDA Independent Concept provides online tools and resources organized by key operational categories containing checklists, articles, best-practice ideas, examples, conversations, case histories, and more—all intended to help the individual retailer analyze their business and chart a course for improvement THE
NBDA PROUDLY SUPPORTS AND ENDORSES THESE ORGANIZATIONS AND EVENTS
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