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This 81-page report is an overview of the bicycle market in the United States and worldwide in 2013, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.

It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports including research from the National Sporting Goods Association, along with statistics from the U.S. Customs Department, as well as Delphi panels.

Member price $199. 


The results are in and official for the 2014 Amercia's Best Bike Shop winners.   Select dealers are being contacted now and learning that they have been nominated as one of this year's Best Bike Shops.   Click here for a complete list of 2014 America's Best Bikes Shops.

To celebrate, NBDA along with ABBS 2014 sponsors J&B Importers, Interbike, Bicycle Retailer, PeopleforBikes, Quality Bicylce Products and Serfas are hosting an evening reception at Interbike. This invite - only reception will be hosted on Wednesday, Sep 10, at 6:00 at the Mandalay Bay Covention Center.  Look for your invitations to this event honoring 2014 dealer nominees. 


September 9 - 11

Mandalay Bay Exposition Center, Las Vegas, Nevada
Tradewinds C-F Meeting Rooms

The 2014 NBDA Super Seminar series is designed to bring powerful and relevant information to help bicycle retailers become stronger and more dynamic businesses. Many retailers are responding to severe marketplace challenges by improving internal operations, reaching out to new customers, using events to engage with the local cycling community, and putting systems in place to track and improve results.

The NBDA Super Seminars provide a mixture of basic and more advanced retail topics to help dealers succeed regardless of their size, region or experience level.

The NBDA will present sessions for the first two days of the Interbike expo (September 10-11) as well as the day before the show opens (September 9). All seminars will be held in the Mandalay Bay Convention Center.  All Interbike attendees are invited to attend and all sessions are offered free of charge. Click HERE for more Interbike 2014 NBDA Super Seminar program details.


The NBDA Supplier Scorecard allows independent bicycle dealers to rate their suppliers, those with control over distinct, consumer-recognizable brands (brand owners).

Dealers grade companies A to F on characteristics like product availability, on-time shipping, order accuracy, sustainable margins, IBD channel support, control of distribution, warranty support, product quality and more—a total of 30 criteria. Average grades of suppliers will be made public, brands are able to purchase detailed reports on themselves and the marketplace, and the identities of Independent Bicycle Dealers (IBDs) who take part will be kept confidential.

The program has two purposes: to allow IBDs to make better-informed decisions on who to do business with, and to give brand managers better feedback from their customers, the IBDs.

Only independent, brick-and-mortar bicycle dealers can participate.

Dealers: to rate your brands and distributors for the 2015 report, go to nbdasupplierscorecard.com, create an account, log in, and rate as many as you'd like.


Discount internet retailing is a big challenge for brick-and-mortar retailers and the brands they carry. It is also a huge threat to the cycling consumer now and into the future, although they may not realize it.

That’s the conclusion of a new white paper from the NBDA entitled Commoditization and e-Commerce: How Specialty Cycling Can Beat this Techno-Economic Cycle.

Written by retailer Jeff Koenig with input from multiple sources, and supported with funding from the NBDA, the paper focuses on the increasing commoditization of specialty bicycle retail products as a result of Internet discounting and the inability or unwillingness of specialty brands to control their distribution.

The executive summary that opens the 77-page document notes, “The NBDA has prepared this white paper to discuss the onset of commoditization of specialty bicycle retail products, the harm that this is causing to consumers and traditional brick-and-mortar retailers,and to raise up potential approaches to address the problem.

“From the NBDA’s perspective, there has been an unhealthy shift of focus away from high quality/service retailers to low service/price ones. Because of this shift, full service, specialty retailers are disappearing at an alarming rate.

For more summary information, visit the Independent Bike Blog:


To download the entire document click here.


On September 18, 2013, Bikes Belong rebranded and changed its name to PeopleForBikes. The primary reason? To provide clear, easy-to-understand leadership for the U.S. bike advocacy movement under a single, powerful brand--one that has already attracted 770,000 individual supporters. The new PeopleForBikes will continue Bikes Belong's time-tested work to get more Americans bicycling more often. Bike industry suppliers and distributors will continue to pay PeopleForBikes (formerly Bikes Belong) Coalition dues, but the terms of PeopleForBikes retail membership have changed.

Retailer members will no longer be required to pay annual dues, but will commit to promoting individual PeopleForBikes membership (which is currently free for basic members) by displaying a point-of-purchase kit and by sending occasional emails to their customer lists. Retailers will also be asked to support the new PeopleForBikes Retail Roundup program in which customers are asked to round up their purchases to the next dollar to support PeopleForBikes and its efforts to improve bicycling for all Americans. PeopleForBikes has committed to doubling the retail roundup contributions that we collect and we will reinvest every dollar collected (up to $500,000 in 2014) to make bicycling better in the states where the contributions originated.

The new PeopleForBikes will continue to recognize all current dues-paying retailer members for a period of 12 months following their latest payment. New PeopleForBikes retailer member decals (and point-of-purchase display kits) are being sent (in early October 2013) to all current members.

The PeopleForBikes staff is available to answer all questions, comments and concerns. Please email Mitch Marrison of the PFB staff (mitch@peopleforbikes.org) or call him at (303/449-4893, ext. 416).

OutDoor Demo: September 8-9, 2014, Bootleg Canyon, Boulder City, NV
Interbike Expo:  September 10-12, 2014, Mandalay Bay Convention Center, Las Vegas, NV

The NBDA endorses the industy's leading trade event, the Interbike International Bicycle Expo, held at the Mandalay Bay Convention Center in Las Vegas. Visit the interbike.com web site for all the details.  NBDA strongly encourages all bicycle retailers to attend this annual gathering of the industry.


The NBDA represents the best in bicycle retail.  Want to read more about the association? Download our new brochure summary to learn more about how a membership with the NBDA can benefit your business.

Click here here to download our new brochure

  • Enhanced networking opportunities.
  • Access to bike market research.
  • Free entry to national trade shows and regional educational seminars (for dealers only).
  • Enrollment within the online NBDA Dealer E-Group (dealers only).
  • Discounted freight programs, credit card merchant accounts, and other retail business services.
  • You are a specialty bicycle retailer.
  • You are a bicycle manufacturer, supplier, or distributor.
  • You are a bicycle industry associate, affiliate, agency or sales representative.
  • You are an advocate or a bicycle advocacy organization.
  • You want to support the bicycle retailer of America.


Single-brand concept stores are not a guarantee of success. Many extremely successful retailers carry multiple brands representing a "best in category" focus designed with the needs of customers first. The product brands they carry are important, but secondary to providing the correct mix of products and services that best serve their customers, their businesses and their values.

The NBDA Independent Concept provides online tools and resources organized by key operational categories containing checklists, articles, best-practice ideas, examples, conversations, case histories, and more—all intended to help the individual retailer analyze their business and chart a course for improvement



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