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|  P2 KICKS OFF YEAR 4 FEB 17-18 IN FLORIDA! AVAILABLITY REMAINS FOR MARCH 15-16 GROUP.The Profitability Project is the ultimate group experience for the Specialty Bicycle Retailer. This dynamic process brings together successful industry leaders to learn, brainstorm, evaluate and create a more successful business model. Those who participate have a track record of successful business, but they’re looking for more; more sales, more profitability, a better customer experience and a distinctive legacy of retail success. This program will improve the bottom line for those Specialty Bike Retailers who participate. Recently Quoted recently by Mike Nix, owner of Liberty Bicycles in Ashville, NC as "...The best single thing, business-wise, that I’ve ever done," this powerful meeting far outweighs the investment and simply can not be missed. Click here to learn more and join the next P2 group today. DEALERS - MAKE YOUR MARK ON CAPITOL HILL!
 The NBDA has granted up to another $30,000 in scholarships to first-time and returning bike dealers who participate at the 2010 National Bike Summit in Washington, D.C. March 9 – 11. The program is designed to support the cause of cycling in The National Bike Summit is produced by the League of American Bicyclists annually, and is where advocates, industry executives and education experts gather to learn about the issues involving bicycling in America, and to speak up for bicycling on Capitol Hill by meeting with members and staff of the House of Representatives and U.S. Senate by pre-arranged appointment.
BIKE LEAGUE AND NBDA LAUNCH NEW RIDER EDUCATION & TRAINING PROGRAM - BICYCLING SKILLS 123!
 In partnership with the League of American Bicyclists, the new Bicycling 123 rider education program is designed to support NBDA member dealers as they encourage cycle safety within their community. The League provides the materials and training for bicycle store owners and employees to teach safe riding to their customers in short and entertaining classes. Several NBDA member dealers were involved in creating and refining the program and have used it successfully to help people ride safely and with confidence. Course descriptions, a list of League Cycling Instructors (LCI's) and more details about the program can be found on the Bike League's Web site at: http://www.bikeleague.org/programs/education/bicycling123.php
OUTSPOKIN' FEATURED RETAILER:
LIBERTY BICYCLES
Complete store profiles and best practices delivered to members in each issue of NBDA's Outspokin’ Newsletter
  TWO NEW INDUSTRY
RESEARCH REPORTS
NOW AVAILABLE!
2009 U.S. SPECIALTY BIYCLE RETAIL STUDY: The latest edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2008 calendar year, and includes projections from retailers about their views of the 2009 market, including a new and expended “What’s Hot and What’s Not” section related to product categories. Member price $69. >>> Order online
U.S. BIKE MARKET OVERVIEW: This report is a detailed market overview of the bicycle market in the United States and worldwide in 2008, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC. Member price $199. >>> Order online
** LEARN MORE ABOUT NEW PROGRAMS & INITIATIVES **
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