NEW INDUSTRY RESEARCH NOW AVAILABLE
U.S. BICYCLE MARKET 2013
This 81-page report is an overview of the bicycle market in the United States and worldwide in 2013, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.
It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports including research from the National Sporting Goods Association, along with statistics from the U.S. Customs Department, as well as Delphi panels.
Member price $199.
NBDA SUPER SEMINARS
Mandalay Bay Exposition Center, Las Vegas, Nevada
The NBDA Super Seminars provide a mixture of basic and more advanced retail topics to help dealers succeed regardless of their size, region or experience level.
The NBDA will present sessions for the first two days of the Interbike expo (September 10-11) as well as the day before the show opens (September 9). All seminars will be held in the Mandalay Bay Convention Center. All Interbike attendees are invited to attend and all sessions are offered free of charge. Click HERE for more Interbike 2014 NBDA Super Seminar program details.
THE NBDA SUPPLIER SCORECARD
The NBDA Supplier Scorecard allows independent bicycle dealers to rate their suppliers, those with control over distinct, consumer-recognizable brands (brand owners).
Dealers will grade companies A to F on characteristics like product availability, on-time shipping, order accuracy, sustainable margins, IBD channel support, control of distribution, warranty support, product quality and more—a total of 30 criteria. Average grades of suppliers will be made public, brands will be able to purchase detailed reports on themselves and the marketplace, and the identities of Independent Bicycle Dealers (IBDs) who take part will be kept confidential.
The program has two purposes: to allow IBDs to make better-informed decisions on who to do business with, and to give brand managers better feedback from their customers, the IBDs.
Until now, IBDs have had only their own experience with suppliers to go by, augmented by occasional, anecdotal comments by a few others. Now they will be able to consult the combined opinions of hundreds of IBDs.
Brand managers, for their part, will get feedback that is candid and relevant, representing as it does the sentiments of the IBD channel expressed without hope of reward or fear of embarrassment.
Press coverage and awards for the best-performing brands are planned.
Only independent, brick-and-mortar bicycle dealers can participate.
Dealers that submit 10 or more scorecards before the deadline will be entered to win a free ticket to the new 2014 Interbike Awards Celebration Dinner in Las Vegas this September.
The 2014 deadline for submitting scorecards is now closed. Watch this web site for information on participating in the 2015 program.
For suppliers: if you'd like to be kept up-to-date on the progress of this program, and be informed of when reports will be available, just fill out the form HERE and we'll add you to the information list.
AMERICA'S BEST BIKE SHOPS APPLICATIONS COMPLETED
Applications are now in for the NBDA America's Best Bike Shops program for 2014.
The program is designed to identify and reward bicycle stores in North America against the highest performance standards in the industry.
To be considered, a store representative (owner or manager) must apply by filling out a detailed application, as well as agreeing to be mystery shopped by an outside company. Applicants are awarded points based on the application and shopping results, with only the highest performers being selected.
Applicants must be independent bicycle stores with a physical store open to the public that sells bicycles, parts, accessories, and has a service department. 50% of a store's total sales must be related to bicycles, and be from a physical store location.
The on-line application asks shop owners to explain what sets them apart from the competition, how they develop customer loyalty, and what they are doing to make their corner of the globe more bicycle friendly.
THE E-COMMERCE CHALLENGE
Discount internet retailing is a big challenge for brick-and-mortar retailers and the brands they carry. It is also a huge threat to the cycling consumer now and into the future, although they may not realize it.
That’s the conclusion of a new white paper from the NBDA entitled Commoditization and e-Commerce: How Specialty Cycling Can Beat this Techno-Economic Cycle.
Written by retailer Jeff Koenig with input from multiple sources, and supported with funding from the NBDA, the paper focuses on the increasing commoditization of specialty bicycle retail products as a result of Internet discounting and the inability or unwillingness of specialty brands to control their distribution.
The executive summary that opens the 77-page document notes, “The NBDA has prepared this white paper to discuss the onset of commoditization of specialty bicycle retail products, the harm that this is causing to consumers and traditional brick-and-mortar retailers,and to raise up potential approaches to address the problem.
“From the NBDA’s perspective, there has been an unhealthy shift of focus away from high quality/service retailers to low service/price ones. Because of this shift, full service, specialty retailers are disappearing at an alarming rate.
For more summary information, visit the Independent Bike Blog:
THE PEOPLEFORBIKES DEALER PROGRAM
On September 18, 2013, Bikes Belong rebranded and changed its name to PeopleForBikes. The primary reason? To provide clear, easy-to-understand leadership for the U.S. bike advocacy movement under a single, powerful brand--one that has already attracted 770,000 individual supporters. The new PeopleForBikes will continue Bikes Belong's time-tested work to get more Americans bicycling more often. Bike industry suppliers and distributors will continue to pay PeopleForBikes (formerly Bikes Belong) Coalition dues, but the terms of PeopleForBikes retail membership have changed.
OutDoor Demo: September 8-9, 2014, Bootleg Canyon, Boulder City, NV
The NBDA endorses the industy's leading trade event, the Interbike International Bicycle Expo, held at the Mandalay Bay Convention Center in Las Vegas. Visit the interbike.com web site for all the details. NBDA strongly encourages all bicycle retailers to attend this annual gathering of the industry.
NBDA — IT'S ABOUT THE DEALERS
The NBDA represents the best in bicycle retail. Want to read more about the association? Download our new brochure summary to learn more about how a membership with the NBDA can benefit your business.
WEB TOOLS HELP INDEPENDENT DEALERS BUILD THEIR BRANDS AND THEIR BUSINESS!
Single-brand concept stores are not a guarantee of success. Many extremely successful retailers carry multiple brands representing a "best in category" focus designed with the needs of customers first. The product brands they carry are important, but secondary to providing the correct mix of products and services that best serve their customers, their businesses and their values.
The NBDA Independent Concept provides online tools and resources organized by key operational categories containing checklists, articles, best-practice ideas, examples, conversations, case histories, and more—all intended to help the individual retailer analyze their business and chart a course for improvement