About the NBDA

Strengthening specialty bicycle retailers since 1946

Specialty bicycle retailers are the heart of the cycling industry and the National Bicycle Dealers Association exists to strengthen these businesses through education, research, communication, and advocacy. When we create thriving bicycle retailers the industry and the cycling community follows.

Who we are

The NBDA is a non-profit supported by the membership of participating retailers and industry partners. We are led by the NBDA president who is guided by an eight-person rotating Board of Directors made up of bicycle retail owners who have been nominated and elected by their fellow board members.

Our Mission: To Strengthen The Specialty Bicycle Retailer

This mission is accomplished through…

  • Communicating the value and needs of the specialty bicycle retailer
  • Enhancing the specialty bicycle retailer’s profitability
  • Promoting a passion for cycling.

Our Vision: Leading Bicycle Retailers to Excellence

This vision is accomplished through…

  • Education
  • Community
  • Research
  • Advocacy
  • Support

What we do

NBDA activities and programming are created for businesses that sell and service bicycles by retailers, thought leaders, and industry experts.

  • Educational programs like webinars, podcasts, and consulting provide tangible solutions to retailers’ most pressing challenges, such as profitability, growth, management, and work-life balance.
  • Research activities include detailed reports on industry and retail trends to empower retailers to make data-driven business decisions.
  • Communication vehicles like our e-newsletter and blog, Outspokin’, keeps retailers in-the-know on the latest industry news and NBDA resources.
  • NBDA advocacy connects retailers and NBDA activities to organizations across the country that are dedicated to advancing cycling policy and infrastructure and acting on behalf of cyclists nationwide.
specialty bicycle retailers
specialty bicycle retailers
specialty bicycle retailers

Our philosophy and values

Philosophy

All NBDA activities are guided by the philosophy that specialty bicycle retailers are the best way to serve new and experienced riders, the community, and the bicycle industry, and to grow ridership.

Values

We strive to ensure our work and programming align with the core values to which we hold ourselves, our members, and our industry partners.

  • Integrity: We conduct our business ethically. We are trustworthy in our intentions and our actions.
  • Collaborative and Inclusive: We actively seek to work in partnership with others to grow bicycling and a healthy bicycle industry.
  • Excellence: We work to elevate others and everything that serves the bike industry and riders in excellence.
  • Responsible and Responsive: We listen to each other, our members, and others in the Bike Industry. We know it is up to us to be and make the changes that are necessary. We act responsibly, for sustainability and growth for all.
  • Entrepreneurial Spirit: We choose to welcome new ideas and new ways of doing business, believing that as the world of retail evolves, we must as well.

Help the NBDA promote Specialty Bicycle Retailers by donating or becoming a member today.