The 2013 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2012 calendar year, and includes projections from retailers about their views of the market.
The U.S. Specialty Bicycle Retail report was conducted in January 2013 and released in June. A random sample of 1,996 specialty bicycle retailers were invited to participate, and the study is based on 287useable surveys. The report is 193 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.
Many key aspects of bicycle retailers are covered in depth, including location and size of store, product category mix, brands carried, marketing, average salaries by job position, technology and challenges in business.
Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues, and competition from the Internet and mail order.
Non-members may purchase the report for $399. Members of the NBDA may buy at the discounted price of $69. Older studies are listed in the on-line catalog and are available for a reduced price.
Table of Contents
Cover Table of Contents Executive Summary State of the Specialty Bicycle Retail Channel Definition of a Specialty Bicycle Retailer Business Classification and Services Offered Business and Owner Demographics Performance of the Business Impact of Economic Conditions Factors Impacting Business Business Challenges Concerns about the Supply Side Membership and Advocacy Tradeshows and Events Revenue Forecasts Bicycle Inventory Levels Revenue by Product Category Best Selling Bicycle Brands Operating the Specialty Bicycle Retail Business Communicating with Customers and Suppliers Marketing and Promoting the Business Value of Services and Programs The Urban Bike Shop The High-End Bike Shop Summary
Annual Gross Revenue How Many Store Locations Do You Have In Total, How Many SquareFeet Does Your Business Occupy Do You Currently Have an Annual Budget for Your Business Percentage of Sales by Category Percentage of Bicycle Sales by Category For 2012 Compared to 2011, What Percentage Was Your Business Up For 2012 Compared to 2011, What Percentage Was Your Business Down How Many Bicycle Brands Do You Currently Stock and Sell Based on Volume, Which Bicycle Brand Is Your Best Selling Brand Do You Use Your Customer Database as a Resource in Marketing Do You Do Direct Response Marketing Which Type of Marketing Programs Have You Used to Promote Business Which of the Following Business Operating Functions Are You Supporting Which POS Software Do You Have Installed In Your Opinion, Are You Utilizing the Full Capability of the POS System If Using POS System Are You Using Electronic Communication and Ordering If Using POS System What Is Your Estimated/Actual Inventory Accuracy: Bicycles Accessories Clothing/Shoes Service Parts Are You Planning to Evaluate and Purchase POS System in the Future Does Your Business Regularly Use E-mail for Business Communications With Whom Do You Regularly Communicate by E-mail Do You Check Inventory Availability and Place Orders on Supplier Websites Does Your Business Maintain a Website Do You Engage in Some Form of E-Commerce on Your Website What is the Primary Marketing Strategy for your Website Which of the Following Online Activities Do You Participate In for Your Business How Have Economic Conditions over the Past Six Months Affected Your Business: Revenue Has Increased Revenue Has Decreased Given the Current Economic Conditions, What is Your Revenue Forecast for 2012: Revenue Will Increase Revenue Will Decrease Bicycle Inventory for December 2011 Higher, The Same, or Lower than December 2010 Bicycle Inventory Too High, Too Low, or Just Right for Economic Conditions Which of the Following Factors Have Played Significant Role in Your Business As a Specialty Bicycle Retailer, Rate the Value to You and your Business: Business Management Training Computer Hardware/Software Advice Point-of-Sale System Mechanic Training Mechanic Certification Dealer/Store Certification Lower Cost Health Insurance Lower Cost Business Insurance Discount Credit Card Processing Assistance Developing Direct Marketing Programs Sales Training for Staff Mystery Shopping Service Problems Faced by Business: Supplier Relations Protected Market Areas Fair and Equitable Dealer Agreements Competition from Mass Merchants Place to Ride Bicycles Competition from Mail Order Product Supply Competition from Internet Product Supply Competition from Other Bicycle Retailer Product Quality Competition from Full-Line Sporting Goods Retailer Increasing Costs of Insurance Do You Belong to any of the Following Industry Associations How Relevant Do You Consider the Interbike Show to Your Business Which of the Following Events Have You Attended in 2012 Which of the Following Events Do You Plan to Attend in 2013 How Important is Advocacy to Your Business Please Tell Us What Percentage You Put Towards Advocacy: Percent of Annual Business Budget Percent of Personal Time Percent of Staff Time (Paid For) Percent of Staff Time (Volunteer) Percent Towards Local Advocacy Percent Towards National Advocacy Do You Consider Any of the Following Conditions a Problem: Product Available When I Need It Pre-Season Programs as Offered by Suppliers Suppliers Understanding the Needs of the Dealer Overall How Confident Are You That Suppliers Can Provide Product When You Need It Does Your Business Fit Within the Definition of a Specialty Bicycle Retailer? How Long Has the Bike Shop Brand Been in Business? How Long Have You Owned the Bike Shop Brand? How Is Your Bike Shop Retail Business Legally Organized? What is Your Gender? What is Your Current Age by Range? What is Your Current Age by Generation? What is Your Race? What is Your Ethnicity? Are You a Husband-Wife Team? Are You an Active Owner or Passive Owner? If You Are a Passive Owner, Do You Employ a General Manager? Do You Currently Carry at Least 80% of One Supplier's Products in Your Store? Which of the Following Services do You Offer Your Cutomers How Would You Best Classify the Focus of Your Business? For Each of the Following Positions Please Check the Average Salary Range Owner Manager Sales Manager Service Manager Senior Salesperson Junior Salesperson Senior Mechanic Junior Mechanic Do You Pay Any Employees a Commission? Which of the Following Benefits Are Offered by Your Business? In Which Region of the U.S. Is Your Business Located?
Order This Study On-Line
The 2013 NBDA Specialty Bicycle Retail Study may be ordered on-line HERE.