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Specialty Bicycle Retail Study

2014 Retail Study (PDF Only)

The 2014 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2013 calendar year, and includes projections from retailers about their views of the market.

The U.S. Specialty Bicycle Retail report was conducted in January 2014 and released in July. A random sample of 1,996 specialty bicycle retailers were invited to participate, and the study is based on 202 useable surveys. The report is 239 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.

Many key aspects of bicycle retailers are covered in depth, including location and size of store, product category mix, brands carried, marketing, average salaries by job position, technology and challenges in business.

Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues, and competition from the Internet and mail order.

Non-members may purchase the report for $399. Members of the NBDA may buy at the discounted price of $69. Older studies are listed in the on-line catalog and are available for a reduced price.

Table of Contents

Table of Contents
Executive Summary
State of the Specialty Bicycle Retail Channel
Definition of a Specialty Bicycle Retailer
Business Classification and Services Offered 
Performance of the Business
Number of Bicycle Brands Carried and Sold
Impact of Economic Conditions on the Business
Factors Influencing the Business
Running the Business
Customer Showrooming Impact on the Business 
Value of Services to Running the Business 
Problems For and Challenges to the Business 
Revenue Forecasts for 2014 
Specialty Bicycle Retail Business Models 
The Urban Bike Shop 
The High-End Bike Shop
The Neighborhood Bike Shop 
The Advantages of NBDA Membership
Charts and Tables

Data Tables

You can download the first eight pages of the Specialty Bicycle Retail Study at the link below, including table of contents and lists of all data tables.

Order This Study On-Line

The 2014 NBDA Specialty Bicycle Retail Study may be ordered on-line HERE.