The 2014 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2013 calendar year, and includes projections from retailers about their views of the market.
The U.S. Specialty Bicycle Retail report was conducted in January 2014 and released in July. A random sample of 1,996 specialty bicycle retailers were invited to participate, and the study is based on 202 useable surveys. The report is 239 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.
Many key aspects of bicycle retailers are covered in depth, including location and size of store, product category mix, brands carried, marketing, average salaries by job position, technology and challenges in business.
Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues, and competition from the Internet and mail order.
Non-members may purchase the report for $399. Members of the NBDA may buy at the discounted price of $69. Older studies are listed in the on-line catalog and are available for a reduced price.
Table of Contents
Cover Table of Contents Executive Summary State of the Specialty Bicycle Retail Channel Definition of a Specialty Bicycle Retailer Business Classification and Services Offered Performance of the Business Number of Bicycle Brands Carried and Sold Impact of Economic Conditions on the Business Factors Influencing the Business Running the Business Customer Showrooming Impact on the Business Value of Services to Running the Business Problems For and Challenges to the Business Revenue Forecasts for 2014 Specialty Bicycle Retail Business Models The Urban Bike Shop The High-End Bike Shop The Neighborhood Bike Shop The Advantages of NBDA Membership Summary Charts and Tables
You can download the first eight pages of the Specialty Bicycle Retail Study at the link below, including table of contents and lists of all data tables.