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U.S. Bicycle Market 2012


This 87-page report is a detailed market overview of the bicycle market in the United States and worldwide in 2012, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.

It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, as well as Delphi panels.

The report also includes tables and numerous charts. Price is $299, or $199 for members of the NBDA, available as a PDF file that will be sent to a valid e-mail address as an attachment.

Table of Contents: U.S. Bicycle Market 2012

List of Tables and Charts 
Global Economic and Event Overview 2012 
2012 U.S. Bicycle Industry Major Events 
U.S. Participation in Bicycle Riding Bicycle Riding and Bicycle Consumption per Thousand
Direct Effect U.S. Retail Sales of Bicycle, Parts and Accessories
2012 U.S. Market Consumption of New Bicycles
U.S. Bicycle Imports
U.S. Bicycle Exports
Adult Bicycling Market
Channels of Trade
Specialty Bicycle Retailers
Channel Shipments to Bike Shops by Bicycle Product Category 
Bike Shop Retail Channel: Bicycle Brand Lists 
Bike Shop Retail Channel Product Portfolio
Top Tier U.S. Bike Shop Retail Suppliers and Brands
Niche Product Categories

List of Tables and Charts

Tables

Page

Table   1

Total U.S.Bicycle Riding Participation, All Forms of Cycling Fifteen Year History

14

Table   2

U.S.Bicycle Participation and Market Consumption per ThousandU.S.Population

16

Table   3

U.S.Bicycle Market ConsumptionU.S.Population; Bicycle Consumption

18

Table   4

U.S.Bicycle Market Consumption;U.S.Population; Bicycle Consumption

19

Table   5

U.S.Bicycle Market Consumption;U.S.Population; Core Market 20-Inch History

20

Table   6

Direct Effect Retail Sales; U.S. Bicycle Industry 2009, 2010, 2011 and 2012 forecast

21

Table   7

Total U.S. Bicycle Market in Direct Effect Retail Dollars Nine year History

21

Table   8

Direct Effect Retail Sales;U.S.Bicycle Industry 2009, 2010, 2011 and 2012

23

Table   9

2012 compared to 2011 Apparent U.S. Bicycle Market Consumption

24

Table  10

ApparentU.S.Bicycle Market Consumption 2000-2012 Ranked by Unit Volume

24

Table  11

U.S.Bicycle Market Consumption Domestic and Imported Units 2003-2012 Est.

26

Table  12

U.S.Bicycle Market Import and Domestic Production Percent Share of Consumption

27

Table  13

Comparison of Estimated 2012 TotalU.S.Bicycle Apparent Market Consumption

28

Table  14

ApparentU.S.Market Consumption of 20-Inch Wheel and Larger Bicycles

28

Table  15

EstimatedU.S.Apparent Bicycle Market Consumption 20-Inch Wheel & Larger

29

Table  16

U.S.Market Consumption; 20-Inch Wheel and Larger Bicycle Units 2003-2012

29

Table  17

2011 compared to 2012 Total U.S. Imports

32

Table  18

U.S. Bicycle Imports 2012 compared to 2010 and 2011

32

Table  19

U.S.Bicycle Imports 2000-2012 Ranked by Unit Volume with Thirteen Year Ave.

32

Table  20

U.S.Bicycle Imports by HTS Number 2012 Compared to 2011

34

Table  21

2012U.s.Bicycle Imports: HTS Number Share of Units and Value

34

Table  22

Thirteen-History ofU.S.Bicycle Imports 2000-2012; Total Units, FOB Value & Ave.

36

Table  23

U.S.Bicycle Imports 2003-2012 Average FOB Unit Value by Wheel Size Ten Years

36

Table  24

U.S.Bicycle Imports 2003-2012 Average FOB Unit Value by Wheel Size – Change

38

Table  25

2011 Compared to 2012U.S.Bicycle Imports by Top Two Source Countries

39

Table  26

Twelve-Month YTD Total U.S. Bicycle Imports 2012 FOB Value compared to CIF

40

Table  27

U.S. Bicycle Exports; 2012 compared to 2011

41

Table  28

U.S.Bicycle Exports 2000 – 2012

41

Table  29

2012U.S.Bicycle Exports by Domestically Produced and Foreign Made

42

Table  30

U.S. Bicycle Exports; Domestic, Foreign & Total 2012 compared to 2011

43

Table  31

1990, 2000, and 2012 comparisons of Cycling Consumer by Segment

45

Table  32

1990 to 2000 comparisons of Cycling Consumers by Segment

45

Table  33

2000 to 2012 comparisons of Cycling Consumers by Segment

46

Table  34

American Bicyclist Study 2000 by Segment

46

Table  35

American Bicyclist Study 2012 by Segment

47

Table  36

Comparing 2000 to 2012 Miles Ridden by Segment

47

Table  37

Comparing 2000 to 2012 Number of Visits Made to Bike Shop

48

Table  38

Comparing 2000 to 2012 Amount Spent on Most Recently Purchased New Bicycle

48

Table  39

Adult Bicycle Owners & Riding Participation as a Percent ofU.S.Population

48

Table  40

U.S. Adult Women Bicyclists 1990 compared to 2012

50

Table  41

U.S.Adult Women Bicyclists Projected Increase in 2012 by 7 Percent

51

Table  42

The Generations of American Bicycle Owners and Riding Participation

54

Table  43

Ages of Baby Boomers, Gen X and Gen Y 2012 compared to 2020

55

 

Tables

Page

Table 44

2012 EstimatedU.S.Bicycle Market Consumption by Channel of Distribution

57

Table 45

U.S.Bicycle Market Channels of Trade Apparent Consumption 2010,2011 and 2012

58

Table 46

U.S.Bicycle Market Channels of Trade Apparent Consumption 2010, 2011 and 2012

58

Table 47

U.S.Bicycle Market Estimated Average Unit Retail by Channel of Trade

59

Table 48

U.S.Bicycle Market Estimated Direct Effect Retail Dollars 2012 PA&R

59

Table 49

U.S.Bicycle Market Estimated Consumption in Retail Dollars 2012 Total Market

60

Table 50

U.S.Bicycle Market Estimated Consumption in Retail Dollars 2012 Est. Market

61

Table 51

U.S.Bicycle Market Features of Channels of Trade

63

Table 52

Bike Shop+OSR Channel of Trade Estimated Direct Effect Retail Dollars 2012

64

Table 53

U.S.Bike Shop+OSR Channel of Trade Bicycle Consumption 2010, 2011, 2012

65

Table 54

U.S.Bike Shops+OSR Estimated Average Unit Retail Value 2010, 2011, and 2012

65

Table 55

U.S.Specialty Bicycle Retail Locations as of January 2004 through January 2013

66

Table 56

Bike Shop+ Channel 2010, 2011, and 2012 Estimated Unit Consumption by Category

69

Table 57

Specialty Bicycle Retail Channel of Trade 123 Bicycle Brands

71

Table 58

Top 40 SBR-Bike Shop+ Channel Bicycle Brands 2009-2012

73

Table 59

Bike Shop+ Channel Estimated 2012 Unit Volume of Bicycle by Brand

82

 

Charts

Page

Chart A

All Bicycling Participation 1995 – 2012

14

Chart B

All Bicycling Participation 1995 – 2012 with Trend Line

15

Chart C

U.S.Bicycle Riding Participation Per ThousandU.S.Population 2003 – 2012

17

Chart D

U.S.Bicycle Riding Participation Per ThousandU.S.Population 1993 – 2012

17

Chart E

Total U.S. Bicycle Industry In Direct Effect Retail Dollars; History form 2000 – 2012

22

Chart F

Total U.S. Bicycle Industry In Direct Effect Retail Dollars; with Trend line to 2017

22

Chart G

ApparentU.S.Bicycle Market Consumption New Bicycles All Wheel Sizes 2000-2012

25

Chart H

ApparentU.S.Bicycle Market Consumption New Bicycle All Wheel Sizes: Trend Line to 2017

26

Chart I

ApparentU.S.Bicycle Market Consumption New Bicycles 20-Inch  & Larger 2000-2012

30

Chart J

ApparentU.S.Bicycle Market Consumption New Bicycles 20-Inch & Larger; Trend Line 

30

Chart K

ApparentU.S.Bicycle Market Consumption of 20-Inch & Larger 1965 to 2012

31

Chart L

Thirteen Year HistoryU.S.Imports All Wheel Sizes

33

Chart M

2012U.S.Bicycle Import Units Share by HTS Number Product Category

35

Chart N

2012 Bicycle Imports by FOB Value Share by HTS Number Product Category

36

Chart O

Ten Year History Average FOB Value All Wheel Sizes 2003 – 2012

38

Chart P

Thirteen Year HistoryU.S.Bicycle Exports 2000-2012

42

Chart Q

U.S.Births 1935 to 2010; The 11% Factor

52

Chart R

Number ofU.S.Bicycle Shop Store Fronts January 2003 through January 2013

66

Chart S

Number ofU.S.Bicycle Shop Store Fronts with Trend Line to 2018

67

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