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U.S. Bicycle Market 2014

This 88-page report is an overview of the bicycle market in the United States and worldwide in 2014, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.

It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports including research from the National Sporting Goods Association, along with statistics from the U.S. Customs Department, as well as Delphi panels.

The report also includes tables and numerous charts. Price is $299, or $199 for members of the NBDA, available as a PDF file that will be sent to a valid e-mail address as an attachment.

Table of Contents: U.S. Bicycle Market 2014

List of Tables and Charts
Economic and Event Overview 2014
Business Year in Review
2014 U.S. Bicycle Industry Major Events

U.S. Bicycle Market
A. U.S. Participation in Bicycle Riding
B. Bicycle Riding and Bicycle Consumption per Thousand
C. Direct Effect U.S. Retail Sales of Bicycle, Parts and Accessories
D. 2014 U.S. Market Consumption of New Bicycles
E. U.S. Bicycle Imports
F. U.S. Bicycle Exports
G. Channels of Trade
H. Specialty Bicycle Retailers
I. Channel Shipments to Bike Shops by Bicycle Product Category
J. Bike Shop Retail Channel: Bicycle Brand Lists
K. Bike Shop Retail Channel Product Portfolio
L. Top Tier U.S. Bike Shop Retail Suppliers and Brands
M. Niche Product Categories

List of Tables and Charts

List of Table and Charts
Tables & Page
Table 1 U.S. Supplier Bicycle Unit Sales to Bike Shops Twelve Months YTD 2014 vs. 2013 16
Table 2 Fifteen Year History of US Supplier Bicycle Unit Sales of Bicycles to Bike Shops 17
Table 3 Total U.S. Bicycle Riding Participation, All Forms of Cycling Fifteen Year History 26
Table 4 National Sporting Goods Association Bicycling Riding Participation Fifteen Years 28
Table 5 National Sporting Goods Association Bicycle Riding Participation 2014 – 2013 29
Table 6 National Sporting Goods Association Bicycle Riding Participation 2014 - 2013 29
Table 7 National Sporting Goods Association Bicycle Riding Participation 2014 - 2013 30
Table 8 U.S. Bicycle Participation per Thousand U.S. Population 2005-2014 All Wheel Sizes 31
Table 9 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M 32
Table 10 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M 33
Table 11 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M 34
Table 12 Direct Effect Retail Sales; U.S. Bicycle Industry 2012-2013; 2014 forecast 36
Table 13 Total U.S. Bicycle Market in Direct Effect Retail Dollars; Nine-Year History 36
Table 14 Direct Effect Retail Sales; U.S. Bicycle Industry 2011 – 2014 forecast with Use bkes 37
Table 15 2014 compared to 2013 Apparent U.S. Bicycle Market Consumption 38
Table 16 Apparent U.S. Market Consumption of 2000 – 2014 Ranked by Unit Volume 39
Table 17 U.S. Market Consumption Domestic and Imported Units 2005 – 2014 Est. Units 41
Table 18 U.S. Bicycle Market Import and Domestic Production Percent Share of Consumption 41
Table 19 Comparison of Estimated 2014 Total U.S. Bicycle Apparent Market Consumption 42
Table 20 Apparent U.S. Market Consumption of 20 Inch Wheel and Larger Bicycles 43
Table 21 Estimated U.S. Apparent Bicycle Market Consumption 20 Inch Wheel & Larger 43
Table 22 U.S. Market Consumption 20 Inch Wheel & Larger Bicycle Units 2005-2014 44
Table 23 2013 compared to 2014 Total U.S. Imports 47
Table 24 U.S. Bicycle Imports 2004compared to 2013 and 2014 47
Table 25 U.S. Bicycle Imports 2000-2014 Ranked by Unit Volume; Fifteen Year History 48
Table 26 U.S. Bicycle Imports by HTS Number 2014 Compared to 2013 49
Table 27 2014 U.S. Bicycle Imports; HTS Number Share of Units and Value 50
Table 28 Fifteen Year History of U.S. Bicycle Imports 2000-2014 Total Units, FOB Value 52
Table 29 U.S. Bicycle Imports 2005-2014 Average FOB Unit Value by Wheel Size 53
Table 30 U.S. Bicycle Imports 2005 & 2014 Average FOB Unit Value by Wheel Size 55
Table 31 2013 compared to 2014 U.S. Bicycle Imports by Top Two Source Countries 55
Table 32 U.S. Bicycle Exports: 2014 compared to 2013 56
Table 33 U.S. Bicycle Exports 2000-2014 56
Table 34 2014 U.S. Bicycle Exports by Domestically Produced and Foreign Made Share 57
Table 35 U.S. Bicycle Exports Domestic, Foreign & Total 2014 compared to 2013 58
Table 36 2014 Estimated U.S. Bicycle Market Consumption by Channel of Distribution 59
Table 37 U.S. Bicycle Market Channels of Trade Apparent Consumption 2012, 2013 and 2014 60
Table 38 U.S. Bicycle Market Channels of Trade Apparent Consumption 2012, 2013 and 2014 60
Table 39 U.S. Bicycle Market Estimated Average Unit Retail by Channel of Trade 61
Table 40 U.S. Bicycle Market Estimated Direct Effect Retail Dollars 2014 PA&R 61
Table 41 U.S. Bicycle Market Estimated Consumption in Retail Dollars 2014 Total Market 62
Table 42 U.S. Bicycle Market Estimated Consumption in Retail Dollars 2014 Est. Market 63
Table 43 U.S. Bicycle Market Features of Channels of Trade 65
Table 44 Bike Shop+OSR Channel of Trade Estimated Direct Effect Retail Dollars 2014 66
Table 45 U.S. Bike Shop+OSR Channel of Trade Bicycle Consumption 2012, 2013, 2014 67
Table 46 U.S. Bike Shops+OSR Estimated Average Unit Retail Value 2012, 2013, and 2014 67
Table 47 U.S. Specialty Bicycle Retail Locations as of January 2006 through January 2014 68
Table 48 Bike Shop+ Channel 2012, 2013, and 2014 Estimated Unit Consumption by Category 71
Table 49 Top 40 SBR-Bike Shop+ Channel Bicycle Brands 2011-2014 74
Table 50 Bike Shop+ Channel Estimated 2014 Unit Volume of Bicycle by Brand 83

Charts & Page
Chart A Supplier Unit Sales of New Bicycles Fifteen Year History 2000 to 2014 18
Chart B Supplier Unit Sales of New Bicycles Fifteen Year History 2000 to 2014 with Trend Line 18
Chart C Supplier Dollar Sales of New Bicycles Fifteen Year History 2000 to 2014 19
Chart D Supplier Dollar Sales of New Bicycles Fifteen Year History 2000 to 2014 with Trend Line 19
Chart E All Bicycling Participation 1995 – 2014 27
Chart F All Bicycling Participation 1995 – 2014 with Trend Line 27
Chart G U.S. Bicycle Riding Participation Per Thousand U.S. Population 2005 – 2014 31
Chart H U.S. Bicycle Riding Participation Per Thousand U.S. Population 1995 – 2014 32
Chart I Apparent U.S. Bicycle Market Consumption New Bicycles All Wheel Sizes 2000-2014 39
Chart J Apparent U.S. Bicycle Market Consumption New Bicycle All Wheel Sizes: Trend Line to 2020 40
Chart K Apparent U.S. Bicycle Market Consumption New Bicycles 20-Inch & Larger 2000-2014 44
Chart L Apparent U.S. Bicycle Market Consumption New Bicycles 20-Inch & Larger; Trend Line 45
Chart M Apparent U.S. Bicycle Market Consumption of 20-Inch & Larger 1965 to 2014 45
Chart N Fifteen Year History U.S. Imports All Wheel Sizes 49
Chart O 2014 U.S. Bicycle Import Units Share by HTS Number Product Category 51
Chart P 2014 Bicycle Imports by FOB Value Share by HTS Number Product Category 53
Chart Q Ten Year History Average FOB Value All Wheel Sizes 2005 – 2014 54
Chart R Fifteen Year History U.S. Bicycle Exports 2000-2014 57
Chart S Number of Bike Shop Store Fronts January 05 to January 2014 68
Chart T Number of Bike Shop Store Fronts January 05 to January 2014 with Trend Line 69

 

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NBDA U.S. Bicycle Market 2014 (PDF)
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