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U.S. Bicycle Market 2013


This 81-page report is an overview of the bicycle market in the United States and worldwide in 2013, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.

It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports including research from the National Sporting Goods Association, along with statistics from the U.S. Customs Department, as well as Delphi panels.

The report also includes tables and numerous charts. Price is $299, or $199 for members of the NBDA, available as a PDF file that will be sent to a valid e-mail address as an attachment.

Table of Contents: U.S. Bicycle Market 2013

List of Tables and Charts

Economic and Event Overview 2013

2013. Business Year in Review

2013 U.S. Bicycle Industry Major Events

U.S. Bicycle Market

A. U.S. Participation in Bicycle Riding

B. Bicycle Riding and Bicycle Consumption per Thousand

C. Direct Effect U.S. Retail Sales of Bicycle, Parts and Accessories

D. 2012 U.S. Market Consumption of New Bicycles

E. U.S. Bicycle Imports

F. U.S. Bicycle Exports

G. Channels of Trade

H. Specialty Bicycle Retailers

I. Channel Shipments to Bike Shops by Bicycle Product Category

J. Bike Shop Retail Channel: Bicycle Brand Lists

K. Bike Shop Retail Channel Product Portfolio

L. Top Tier U.S. Bike Shop Retail Suppliers and Brands

M. Niche Product Categories

List of Tables and Charts

 

 

Tables

Page

Table   1

U.S. Supplier Bicycle Unit Sales to Bike Shops Twelve Months YTD 2013 vs. 2012

8

Table   2

Fourteen Year History of US Supplier Bicycle Unit Sales of Bicycles to Bike Shops

9

Table   3

Total U.S. Bicycle Riding Participation, All Forms of Cycling Fifteen Year History

18

Table   4

National Sporting Goods Association Bicycling Riding Participation Fourteen Years

19

Table   5

National Sporting Goods Association Bicycle Riding Participation Fourteen Years

20

Table   6

National Sporting Goods Association Bicycle Riding Participation Fourteen Years

21

Table   7

National Sporting Goods Association Bicycle Riding Participation Fourteen Years

22

Table   8

U.S. Bicycle Participation per Thousand U.S. Population 2004-2013 All Wheel Sizes

23

Table   9

U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M

24

Table  10

U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M

25

Table  11

U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M

26

Table  12

Direct Effect Retail Sales; U.S. Bicycle Industry 2010-2012; 2013 forecast

28

Table  13

Total U.S. Bicycle Market in Direct Effect Retail Dollars; Nine-Year History

28

Table  14

Direct Effect Retail Sales; U.S. Bicycle Industry 2010 – 2013 forecast with Use bkes

29

Table  15

2013 compared to 2012 Apparent U.S. Bicycle Market Consumption       

30

Table  16

Apparent U.S. Market Consumption of 2000 – 2013 Ranked by Unit Volume

31

Table  17

U.S. Market Consumption Domestic and Imported Units 2004 – 2013 Est. Units

33

Table  18

U.S. Bicycle Market Import and Domestic Production Percent Share of Consumption

33

Table  19

Comparison of Estimated 2013 Total U.S. Bicuycle Apparent Market Consumption

34

Table  20

Apparent U.S. Market Consumption of 20 Inch Wheel and Larger Bicycles

35

Table  21

Estimated U.S. Apparent Bicycle Market Consumption 20 Inch Wheel & Larger

35

Table  22

U.S. Market Consumption 20 Inch Wheel & Larger Bicycle Units 2004-2013

36

Table  23

2012 compared to 2013 Total U.S. Imports

39

Table  24

U.S. Bicycle Imports 2003 compared to 2011 and 2012                     

39

Table  25

U.S. Bicycle Imports 2000-2013 Ranked by Unit Volume; Fourteen Year History

40

Table  26

U.S. Bicycle Imports by HTS Number 2013 Compared to 2012             

41

Table  27

2013 U.S. Bicycle Imports; HTS Number Share of Units and Value           

41

Table  28

Fourteen Year History of U.S. Bicycle Imports 2000-2013 Total Units, FOB Value

43

Table  29

U.S. Bicycle Imports 2004-2013 Average FOB Unit Value by Wheel Size

44

Table  30

U.S. Bicycle Imports 2004 & 2013 Average FOB Unit Value by Wheel Size

46

Table  31

2012 compared to 2013 U.S. Bicycle Imports by Top Two Source Countries

47

Table  32

U.S. Bicycle Exports: 2013 compared to 2012

48

Table  33

U.S. Bicycle Exports 2000-2013

48

Table  34

2013 U.S. Bicycle Exports by Domestically Produced and Foreign Made Share

49

Table  35

U.S. Bicycle Exports Domestic, Foreign & Total 2013 compared to 2012

50

Table  36

2013Estimated U.S. Bicycle Market Consumption by Channel of Distribution

51

Table  37

U.S. Bicycle Market Channels of Trade Apparent Consumption 2011, 2012 and 2013

52

Table  38

U.S. Bicycle Market Channels of Trade Apparent Consumption 2011, 2012 and 2013

52

Table  39

U.S. Bicycle Market Estimated Average Unit Retail by Channel of Trade

53

Table  40

U.S. Bicycle Market Estimated Direct Effect Retail Dollars 2013 PA&R

53

Table  41

U.S. Bicycle Market Estimated Consumption in Retail Dollars 2013 Total Market

54

Table  42

U.S. Bicycle Market Estimated Consumption in Retail Dollars 2013 Est. Market

55

Table  43

U.S. Bicycle Market Features of Channels of Trade

57

Table  44

Bike Shop+OSR Channel of Trade Estimated Direct Effect Retail Dollars 2013

58

 

Tables

Page

Table 45

U.S. Bike Shop+OSR Channel of Trade Bicycle Consumption 2011, 2012, 2013

59

Table 46

U.S. Bike Shops+OSR Estimated Average Unit Retail Value 2011, 2012, and 2013

59

Table 47

U.S. Specialty Bicycle Retail Locations as of January 2005 through January 2014

60

Table 48

Bike Shop+ Channel 2011, 2012, and 2013 Estimated Unit Consumption by Category

63

Table 49

Top 40 SBR-Bike Shop+ Channel Bicycle Brands 2010-2013

66

Table 50

Bike Shop+ Channel Estimated 2013 Unit Volume of Bicycle by Brand

75

 

Charts

 

Chart A

Supplier Unit Sales of New Bicycles Fourteen Year History 2000 to 2013

9

Chart B

Supplier Unit Sales of New Bicycles Fourteen Year History 2000 to 2013 with Trend Line

10

Chart C

Supplier Dollar Sales of New Bicycles Fourteen Year History 2000 to 2013

10

Chart D

Supplier Dollar Sales of New Bicycles Fourteen Year History 2000 to 2013 with Trend Line

11

Chart E

All Bicycling Participation 1995 – 2013

18

Chart F

All Bicycling Participation 1995 – 2013 with Trend Line

19

Chart G

U.S. Bicycle Riding Participation Per Thousand U.S. Population 2004 – 2013

23

Chart H

U.S. Bicycle Riding Participation Per Thousand U.S. Population 1993 – 2013

24

Chart I

Apparent U.S. Bicycle Market Consumption New Bicycles All Wheel Sizes 2000-2013

31

Chart J

Apparent U.S. Bicycle Market Consumption New Bicycle All Wheel Sizes: Trend Line to 2018

32

Chart K

Apparent U.S. Bicycle Market Consumption New Bicycles 20-Inch  & Larger 2000-2013

36

Chart L

Apparent U.S. Bicycle Market Consumption New Bicycles 20-Inch & Larger; Trend Line 

37

Chart M

Apparent U.S. Bicycle Market Consumption of 20-Inch & Larger 1965 to 2013

38

Chart N

Fourteen Year History U.S. Imports All Wheel Sizes

40

Chart O

2013 U.S. Bicycle Import Units Share by HTS Number Product Category

42

Chart P

2013 Bicycle Imports by FOB Value Share by HTS Number Product Category

44

Chart Q

Ten Year History Average FOB Value All Wheel Sizes 2004 – 2013

45

Chart R

Fourteen Year History U.S. Bicycle Exports 2000-2013

49

Chart S

Number of Bike Shop Store Fronts January 04 to January 2013

60

Chart T

Number of Bike Shop Store Fronts January 04 to January 2013 with Trend Line

61

 

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