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The NBDA Supplier Scorecard allows independent bicycle dealers to rate their suppliers, those with control over distinct, consumer-recognizable brands (brand owners).

Dealers grade companies A to F on characteristics like product availability, on-time shipping, order accuracy, sustainable margins, IBD channel support, control of distribution, warranty support, product quality and more—a total of 30 criteria. Average grades of suppliers will be made public, brands are able to purchase detailed reports on themselves and the marketplace, and the identities of Independent Bicycle Dealers (IBDs) who take part will be kept confidentia.

Dealers who grade five or more suppliers will receive a free dealer report!

The program has two purposes: to allow IBDs to make better-informed decisions on who to do business with, and to give brand managers better feedback from their customers, the IBDs. Only independent, brick-and-mortar bicycle dealers can participate.

Dealers: to rate your brands and distributors for the 2015 report, go to nbdasupplierscorecard.com, create an account, log in, and rate as many as you'd like.

The IBD Summit is where top minds in bicycle retail gather to share ideas, learn from expert presenters and learn from each other with the goal of leaving better armed to face the challenges of our industry better than they did before they arrived.

The NBDA is a sponsor and strong supporter of this important networking and educational event focused on the big issues facing cycling and the bicycle industry. For more information and to register on-line vist theibdsummit.com.


The results are in and official for the 2014 Amercia's Best Bike Shop winners. Click here for a complete list of 2014 America's Best Bikes Shops.

See complete profiles of winning stores from the November 2014 digitial edition of Bicycle Retailer And Industry News magazine

To celebrate, NBDA along with ABBS 2014 sponsors J&B Importers, Interbike, Bicycle Retailer, PeopleforBikes, Quality Bicylce Products and Serfas hosted an evening reception at Interbike.  Watch the video to learn more about how you can benefit from being named one of America's Best!


Discount internet retailing is a big challenge for brick-and-mortar retailers and the brands they carry. It is also a huge threat to the cycling consumer now and into the future, although they may not realize it.

That’s the conclusion of a new white paper from the NBDA entitled Commoditization and e-Commerce: How Specialty Cycling Can Beat this Techno-Economic Cycle.

Written by retailer Jeff Koenig with input from multiple sources, and supported with funding from the NBDA, the paper focuses on the increasing commoditization of specialty bicycle retail products as a result of Internet discounting and the inability or unwillingness of specialty brands to control their distribution.

The executive summary that opens the 77-page document notes, “The NBDA has prepared this white paper to discuss the onset of commoditization of specialty bicycle retail products, the harm that this is causing to consumers and traditional brick-and-mortar retailers, and to raise up potential approaches to address the problem. “From the NBDA’s perspective, there has been an unhealthy shift of focus away from high quality/service retailers to low service/price ones. Because of this shift, full service, specialty retailers are disappearing at an alarming rate.

For more summary information, visit the Independent Bike Blog, download the whitepaper for free, and learn more about the effort from the video:


To download the entire document click here.


Seven bicycle dealers have been elected two-year terms on the NBDA board of directors, three incumbents, four first-time board members, and one advisor.

New directors are Erik Kugler, BicycleSPACE, Washington D.C.; Kent Cranford, Motion Makers Bicycle Shop, Sylva, NC; Phil Cohen, Chain Reaction Bicycles, Evans, GA; and Robert Fullem, The Downtube Bicycle Works, Albany, NY.

Appointed as an advisor: Roger Frey, Earl’s Cyclery & Fitness, Burlington, VT.

Incumbents re-elected include Chris Kegel, Wheel and Sprocket, Hales Corner, WI; Mary Ann Cash, Cooper’s Bicycle Center, Stillwater, OK; and Mike Jacoubowsky, Chain Reaction Bicycles, Redwood City, CA.

Other members of the board are James Moore, President, Moore’s Bicycle Shop, Hattiesburg, MS; Jim Carveth, First Vice President, Bike Rack, Lincoln, NE; Jeff Koenig, Second Vice President, Big Poppi Bikes, Manhattan, KS; Jeff Selzer, Treasurer, Palo Alto Bicycles, Palo Alto, CA; Brandee Lepak, Global Bikes, Gilbert, AZ; Ken Bradford, Ken’s Bike-Ski-Board, Davis, CA.

Link to list of whole NBDA board:



This 81-page report is an overview of the bicycle market in the United States and worldwide in 2013, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.

It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports including research from the National Sporting Goods Association, along with statistics from the U.S. Customs Department, as well as Delphi panels.

Member price $199. 

OutDoor Demo: September 14-15, 2015, Bootleg Canyon, Boulder City, NV
Interbike Expo:  September 16-18, 2015, Mandalay Bay Convention Center, Las Vegas, NV

The NBDA endorses the industy's leading trade event, the Interbike International Bicycle Expo, held at the Mandalay Bay Convention Center in Las Vegas. Visit the interbike.com web site for all the details.  NBDA strongly encourages all bicycle retailers to attend this annual gathering of the industry.

Another signature event produced by Interbike is The IBD Summit, scheduled for January 27-29, 2015 at the Marriott Phoenix Tempe at the Buttes in Tempe, Arizona. The NBDA sponsors this event and recommends it to all members of the specialty bicycle industry. For details: www.theibdsummit.com.


The growth of cycling in America depends on a healthy network of independent bicycle dealers.

Click here to download our new brochure and learn more how you can benefit from membership in the NBDA!

  • Enhanced networking opportunities.
  • Access to bike market research.
  • Free entry to national trade shows and regional educational seminars (for dealers only).
  • Enrollment within the online NBDA Dealer E-Group (dealers only).
  • Discounted freight programs, credit card merchant accounts, and other retail business services.
  • You are a specialty bicycle retailer.
  • You are a bicycle manufacturer, supplier, or distributor.
  • You are a bicycle industry associate, affiliate, agency or sales representative.
  • You are an advocate or a bicycle advocacy organization.
  • You want to support the bicycle retailer of America.


Single-brand concept stores are not a guarantee of success. Many extremely successful retailers carry multiple brands representing a "best in category" focus designed with the needs of customers first. The product brands they carry are important, but secondary to providing the correct mix of products and services that best serve their customers, their businesses and their values.

The NBDA Independent Concept provides online tools and resources organized by key operational categories containing checklists, articles, best-practice ideas, examples, conversations, case histories, and more—all intended to help the individual retailer analyze their business and chart a course for improvement



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