NBDA Logo 
Member Benefits Join the NBDA  Subscribe to the NBDA E-News Update
 

Explore

Visa MasterCard American Express

Regional Super Seminars 2006






Five locations hosted the NBDA Regional Super Seminars in 2006, with 264 attendees from 147 different companies participating...

1.  October 17 -- Chicago, IL
Marriott Hickory Ridge Conference Hotel
1195 Summerhill Drive, Lisle, Illinois 60532
 

2.  October 20 --  Philadelphia, PA
Courtyard Philadelphia Downtown
21 Juniper Street, Philadelphia, PA 19107


3.  October 27-- San Francisco, CA
Sheraton Gateway Hotel
San Francisco International Airport
600 Airport Boulevard, Burlingame, CA 94010

4.  November 3 -- Denver, CO
Four Points by Sheraton Denver Cherry Creek
600 South Colorado Boulevard, Denver, Colorado 80246

5.  November 17 -- Portland, OR
The Governor Hotel
614 SW 11TH Avenue, Portland, OR, 97205





HISTORY
Building on the success of the regional events held in 2005 in Atlanta & Chicago, for 2006 the NBDA is hosted five regional Super Seminars in addition to the annual series scheduled in conjunction with Interbike in Las Vegas.  These events focused on dealer retail education continue to be open to all member and non-member bicycle retailers and industry members.  Also new for 2006 was the opportunity for associate supplier and manufacturers to connect with their local dealer networks and support these events through regional sponsorships.


YOU WILL LEARN
> About the latest exclusive cycling consumer research
> Proven tips to hiring great employees
> Best practices in working with advocacy
> To achieve higher levels of customer satisfaction
> To maximize your service department profitability


***SPONSORSHIPS***
Industry suppliers and affiliates were encouraged to participate and sponsor the regional seminars and take advantage of exciting promotional opportunities. Sponsorships range between $1000 - $2500 per event. 
Download the 2006 Regional Sponsorship menu.


2006 PROGRAM TIMELINE

8:30 a.m. to 9 a.m. Arrival & Registration
9 a.m. to 12:30 a.m. Morning Sessions
12:30 p.m.. to 1:30 p.m.Networking lunch provided by the NBDA
1:30 p.m. to 4:30 p.m. Afternoon Sessions
4:30 p.m. Event close



2006 SESSIONS BELOWDownload a 2006 program

Chicago

The Secret Lives of Bike Store Customers
Fred Clements, Executive Director, NBDA
Did you know that more than half of bike store customers earn above $75,000 per year? Or that 10 percent of them commute by bicycle nationwide, but 18% do so in the West? This information and much more is now available from a new study from the NBDA that focuses on consumers who buy from specialty bicycle retailers. In this presentation Fred Clements, executive director of the NBDA, will present the results from this study, including information comparing bike shops to mass merchants, sales by price point and sales by type of bicycle. The presentation will also feature consumer profile information, such as gender, age, income, type of riding, and reasons for buying specific products. These will be presented on a regional basis so attendees can see how their regions compare to the rest of the country.

Bicycle Advocacy Can Help Your Business
Jay Graves, The Bike Gallery, Portland, Oregon
Jay Graves, owner of The Bike Gallery in Portland, Oregon, will lead this session focused on how dealers can become involved in bicycle advocacy to not only support bicycle use, but also increase sales and profits. Jay will share his history with advocacy in Portland, and give specific advice on how dealers can begin to work more closely with local clubs and the government to make the world a better and place for bikes.

Key Performance Indicators for Bicycle Retailers
Dan Mann, The Mann Group
The NBDA has been working with bicycle retailers to establish consensus on what are the most important performance indicators in our industry. These "Key Performance Indicators," or KPIs, are measurements that allow a business to be evaluated  on many levels, and to compare performance with industry benchmarks. Dan Mann has been leading this project and will present the concept of KPIs, as well as discuss the key indicators that are most important to bicycle retailers. These include both numeric measurements such as margins, inventory turns and sales per square foot, as well as staff proficiency and customer satisfaction.

Relationship Selling
Brett Flemming, The Bike Gallery , Portland, Oregon
In this session Brett Flemming, Service and Training Manager for The Bike Gallery, Portland, OR, will lead a session for helping store personnel improve and refine skills relative to starting conversations with customers. It will focus on  improving our ability to start and guide these conversations will allow for quick, efficient and genuine  “relationship building” that focuses on not only making a sale, but creating the kind of relationship that leads to future sales as well.

How to Create an Extraordinary Specialty Retail Shopping Experience
Jay Townley, Gluskin Townley Group , LLC
This session focuses on how an independent bicycle retailer can not only survive in today’s intensely competitive marketplace, but also effectively thrive against brand concept stores, web retailers, mass merchants and catalog merchants.  This session presents compelling “why” and “how-to” information with retailer case studies and take away that can be immediately applied to your retail business.
 

Philadelphia, San Francisco, Denver, Portland

The Secret Lives of Bike Store Customers
Fred Clements, Executive Director, NBDA
Did you know that more than half of bike store customers earn above $75,000 per year? Or that 10 percent of them commute by bicycle nationwide, but 18% do so in the West? This information and much more is now available from a new study from the NBDA that focuses on consumers who buy from specialty bicycle retailers. In this presentation Fred Clements, executive director of the NBDA, will present the results from this study, including information comparing bike shops to mass merchants, sales by price point and sales by type of bicycle. The presentation will also feature consumer profile information, such as gender, age, income, type of riding, and reasons for buying specific products. These will be presented on a regional basis so attendees can see how their regions compare to the rest of the country.


Bicycle Advocacy Can Help Your Business
Jay Graves, The Bike Gallery, Portland, Oregon
Jay Graves, owner of The Bike Gallery in Portland, Oregon, will lead this session focused on how dealers can become involved in bicycle advocacy to not only support bicycle use, but also increase sales and profits. Jay will share his history with advocacy in Portland, and give specific advice on how dealers can begin to work more closely with local clubs and the government to make the world a better and place for bikes.

Service Department Professionalism and Profitability.
Brett Flemming, Corporate Service and Training Manager, The Bike Gallery, Portland, OR
The focus of this presentation is to help bicycle stores improve service department profitability, as well as service customer experience and mechanic retention. Brett Flemming will share the practices and concepts that have been implemented at The Bike Gallery, a multi-store cycling retailer in Portland, Oregon. Labor revenues have grown by over 50% in recent years at The Bike Gallery as a result of implementing these creative service strategies.


Driving Your Business With a Successful Team

Dan Mann, The Mann Group
This afternoon will focus on the most important and challenging aspect of retailing -- selecting, hiring and managing employees. Dan Mann, a business consultant with many years of experience in operating retail stores, will lead three separate sessions on employees, including presentation, role playing and workshops. The first topic is "Selecting the Right Team Members" to help develop strategies for selecting and recruiting the right kind of people who can make a positive contribution. Second is "Job Design" aimed at creating an effective work process and structuring jobs with specific and clear tasks and expectations. Finally, "Staff Motivation" will describe techniques for getting the team to perform up to expectations, including discussions of motivation and de-motivation, as well as the principle of JWD or "Job Worth Doing." If time permits, a group-oriented questions-and-answers "Troubleshooting" segment will conclude the day's program.