The 2014 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2013 calendar year, and includes projections from retailers about their views of the market.
The U.S. Specialty Bicycle Retail report was conducted in January 2014 and released in July. A random sample of 1,996 specialty bicycle retailers were invited to participate, and the study is based on 202 usable surveys. The report is 329 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.
Many key aspects of bicycle retailers are covered in depth, including location and size of store, product category mix, brands carried, marketing, average salaries by job position, technology and challenges in business.
Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues, and competition from the Internet and mail order.
Non-members may purchase the report for $399. Members of the NBDA may buy at the discounted price of $69. Older studies are listed in the on-line catalog and are available for a reduced price.
To review the table of contents and list of data tables, download the table of contents here: