Welcome to NBDA Summit Central 2025

Bentonville, Arkansas

Monday May 19, 2025

7pm- 9pm | NBDA P2 / Industry VIP Event

By invitation only join NBDA P2 Members, Summit Speakers, Sponsors, and other VIPs for a cocktail reception networking event at an exclusive location near downtown Bentonville.

Tuesday May 20, 2025

7:00 am - 8:00 am | Registration & Networking

NBDA Retailer Summit Event Registration Open 21c Museum Hotel Bentonville

8am - 9am | Breakfast, Vendor Expo, and Networking

9am - 10am | Keynotes

The room comes alive as we celebrate connecting in Bentonville.

9:45 am- 10:00 am- Megan Schmidt- NBDA Programs Developer
- Keynote- Who’s Who at the Summit: Meet the Brands Supporting Speciality Retailers
  - Get to know the key brands and suppliers shaping the future of specialty bicycle retail. This presentation highlights the companies driving innovation, providing essential products, and supporting independent retailers. Put faces to names, learn who’s who on the show floor, and discover valuable connections to help your business thrive.

10:00am - 10:30am | Whitney Tabaian - President & CEO Mike’s Bike

The Future of Bike Retail: Culture, Leadership, and Growth
- Lessons learned from navigating challenges, staying true to core values, and positioning for long-term success in bike retail.

10:30 am - 10:45 am | Vendor Expo and Networking break

10:45 am - 11:15 am | Looking Ahead: Overcoming 2025 Challenges & Building for 2026

Four leading suppliers share their perspectives on the challenges facing the cycling industry for the remainder of 2025 and how retailers can position themselves for success in 2026. This session will dive into key topics, including shifting market demand, supplier-retailer dynamics, inventory management, financial planning, and strategies for growth in an evolving landscape. With ongoing changes in consumer behavior, economic pressures, and the need for innovation, our panel will offer insights on what’s working, what’s not, and how retailers can stay ahead.
- Rob Kaplan-Head of Sales BULLS Bikes USA
- Scott King-Co-Founder– SRAM
- Angelo Mascelli- GM Business Giant Bicycles
- Chad Smith- VP US HLC
- Moderated by NBDA Board Member Gillian Forsyth- BFF Bikes
Attendee Q/A at the conclusion of the panel

11:15 am - 12:00 pm | Direct from the Retailers

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This 45-minute session highlights 2 unique retailers who are charging forward. Take notes and be ready to ask questions during an upcoming networking break.
- Robert Ensign- Owner Covered Bridge E BIkes
  - Focus: Curating the Right Mix: Matching Every Rider to the Right Bike
    - Whether it’s an ebike or an acoustic bike, customers aren’t just looking for specs—they’re looking for solutions, experiences, and a ride that fits their lifestyle. In this session, we’ll explore how retailers can curate the right mix of bikes for their demographic while truly engaging with customers to understand their needs. By shifting from a spec-driven approach to a needs-based conversation, we can create lifelong riders and ensure every customer finds the perfect bike, electric or not.
- Karen Talley Mead – Cardinal Bicycle, Roanoke, VA
  - Focus: Creating an Inclusive Marketing Approach to Build Your Brand and Your Community
    - Gaining more customers is almost always going to be your number one marketing objective. But not everyone rides a bike in the same way everyone eats food or wears clothes, which means we might need to create our new customers from scratch. To accomplish this, we need to continuously reach and connect with new people and develop, support, and welcome new and existing riders. When done well, the retailer can become a trusted and recognized part of a thriving community while building brand awareness and customer loyalty.

12:00 pm - 1:30 pm | Vendor Expo and Networking Lunch

Lunch- Today’s Lunch provided by Visit Bentonville. Turkey and Vegetrarian boxed lunches will be available for all attendees
Get out and enjoy downtown Bentonville while networking with Summit Attendees

12:30 - 1:15pm | Working Lunch: The Smooth Ride: Simplifying Bike Shop Operations with Shopify POS & WorkMate

Working Lunch:: The Smooth Ride: Simplifying Bike Shop Operations with Shopify POS & WorkMate
- Description: Looking for a smoother way to run your bike shop? Discover how Shopify POS and WorkMate can simplify your operations, creating a more efficient sales, service, and management flow. Get control of your inventory, work orders, and more, all in one place.
  - Location: PD Gallery

1:30-4:30 pm- Flow Sessions

4:15 pm - 4:30 pm | Vendor Expo and Networking break

4:30 pm- 5:00 pm | Closing Keynotes

4:30 pm- 4:45 pm- Martial Trigeaud, Co-Founder The Arkansas Global Cycling Accelerator

- Keynote- Stronger Together: Building a Thriving & Resilient Cycling Industry- Learn more about the work the Arkansas Global Cycling Accelerator, is doing a program supporting the next generation of tech-forward cycling companies. Now is the time to seize the opportunities before us and create a thriving ecosystem that benefits everyone—from the independent retailer to the global brand. Together, we will ignite a new era of success, resilience, and community within the cycling industry.

4:45 pm- 5:00 pm- Day 1 Closing Keynote – Heather Mason – NBDA Executive Director

- Reflections on Day 1- Looking Forward to Tomorrow

5:00 pm | Optional Activity

5 pm- 8 pm- Arkansas Global Cycling Accelerator Demo Night- Location- Ledger Bentonville (240 S Main St, Bentonville, AR 72712, USA)
- Passionate about cycling and interested in learning more about innovative bike components and cycling apps? Come meet the founders of the inaugural cohort of the Arkansas Global Cycling Accelerator, a program supporting the next generation of tech-forward cycling companies. Drinks and Light Bites provided. Pre-Registration Required. Register here.

Wednesday, May 21st, 2025

8am - 9am | Breakfast, Vendor Expo, and Networking

9:00 am - 10:30am | Keynotes

Day 2- United for Success

- 9 am- 9:15 am – Peter Henry- NBDA Board Chair

- - Keynote- Building a Thriving Cycling Industry in 2025 and Beyond– The cycling industry stands at a critical juncture—one that demands collective action, urgency, and a shared commitment to progress. As we navigate an evolving marketplace, shifting consumer behaviors, and emerging challenges, the key to long-term success lies in our ability to work together, innovate, and adapt.
- 9:15 am- 9:45 am– Peter Woolery- Bicycle Market Research
  - - - Title: “Data-Driven Business Health: How Data Can Chart a Path Forward”
        
        In an ever-evolving market, the power of data and research is more critical than ever. Peter Woolery takes the stage to explore how industry-wide insights, market trends, and key performance metrics can unite retailers, suppliers, and brands in best practices that drive success. Join this session to learn some important measures on the health of your business, and how collaborating with other industry participants can help drive a stable and profitable bicycle market.
- 9:45 am- 10:30 am- Bill Schouman- Vice President of Sales at Quality Bicycle Products (QBP)
  - Embracing Change to Achieve Resilience and Success in the Face of Uncertainty
    - QBP has learned multiple lessons over the past year as it continues to navigate the twists and turns of the evolving bicycle industry. From employee development to dedicating time to identifying gaps and exploring opportunities, Bill will showcase the importance of developing a culture fueled by a willingness to change to build thriving partnerships and achieve sustainable growth.

10:30 am - 10:45 am | Vendor Expo and Networking break

10:45 am - 11:30 am | Bob Margevicius- Vice President Specialized Bicycle Components

Title: Expanding Cycling’s Reach – Casual, Recreational, Transportation & Experiential Opportunities
- Interactive Session Description:
  For decades, the cycling industry has centered around speed, performance, and competition. This has propelled us far—through elite athletes, innovative gear, and a loyal core audience. But lasting growth will require us to go further. To truly expand cycling’s reach, we must open the ride to everyone—especially those who don’t see themselves in Lycra or at the starting line.
  
  This interactive session, led by Bob, is not a lecture—it’s a conversation. After brief idea introductions, attendees will engage in small table discussions focused on how we, as a collective industry, can grow cycling’s footprint in three key areas:
  - Inclusivity: How do we create welcoming environments and reduce cultural and financial barriers?
  - Safety & Confidence: How do we build infrastructure, community trust, and rider confidence to encourage more miles and more smiles?
  - Accessibility & Affordability: How do we lower entry barriers with rentals, pricing strategies, outreach, and partnerships?
  Each table will explore real-world examples, share challenges they’ve faced, and propose creative, actionable solutions. We’ll then regroup to share key ideas from each table with the full room—collaboratively building an industry-wide roadmap to make cycling a lifestyle, a mode of transportation, and a joyful experience for more people. Whether you’re a retailer, supplier, advocate, or all of the above, your voice matters. Let’s work together—drawing on our collective experience—to craft a future where more people see themselves on two wheels.
  
  Note: This session includes an open group Q&A and idea synthesis at the end. Expect to participate, contribute, and leave with new insights and next steps.

11:30 am - 12:15 pm | Direct from the Retailers

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This 30-minute session highlights 2 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break
- Kourtney Denne- Co-Owner Ron’s BIke Shop, Mitchell SD
  - Bringing Events in Shop to Grow Revenue
    - Using annual events and the advancement of the cycling industry to attract riders of all ages and boosting revenue by adapting to shifting cycling trends. Stay ahead by using inclusive rides, clinics, events specific to youth, and event-exclusive promotions to boost community engagement into lasting customer relationships and increased sales.

- Robb Massey- Olympia BIke and Ski, Winnipeg MB
  - The $100,000 Email
    - Few things add to our fear of dread than sorting through emails and as a result, many of us overlook this effective marketing tool. Coach Robb will walk us through a practical plan for growing loyalty and driving profitability using email. He will share the secret to how one email could be worth $100,000+ every year.

12:15 pm - 1:30 pm | Vendor Expo and Networking Lunch

Get out and enjoy downtown Bentonville while networking with Summit Attendees
- Lunch Provided By Visit Bentonville:
- Location: Dave Peel Park Pavilion at Dave Peel Park- 206 E Central Ave, Bentonville, AR 72712
- Honey Baked Ham boxed lunches at the park, with bottled water. Limited vegetarian options.
- Note: Lunch must be consumed at Dave Peel Park and cannot be brought back to 21C.

1:30 pm - 4:15 pm | Flow Sessions

Afternoon sessions with interactive presentations, discussions, workshops, & Q&As curated for you to build relationships and get first-hand education in the topics you are most interested in. Our 3 session format allows you to choose your orientation on the trail. Select from a diverse lineup of educational opportunities all happening simultaneously across multiple venues.

Main Gallery

1:30 pm- 2:15 pm
- Title: The Future of Sales Training
- Topic: The big brands have taken over your training. They’re doing what’s best for them. What’s best for you?
  - Presented by: Ray Keener- Growth Cycle
2:30 pm- 3:15 pm
- Title: Getting Kids on Bikes and Ready to Ride in Schools
- Topic: School-based on-bike education is growing—creating lifelong riders, safer communities, and new opportunities for the bike industry to make a difference. In this session, we’ll explore how these programs work, why they matter, and how retailers can play a key role in helping more kids ride confidently and joyfully. Join the League of American Bicyclists to learn how we can all help every child get Ready to Ride.
  - - Presenter: Jamil Modaffari- Policy Specialist – League of American Bicyclists
3:30 pm- 4:15 pm
- Title: Riding The Revolution: Uniting the Bike Industry to Get More Kids on Bikes
- Description: The bike industry is fractured—brands, retailers, and advocates all working independently without a unified strategy to grow the next generation of riders. Meanwhile, participation rates among kids is half what it was one generation ago, and our industry is missing a massive opportunity. It’s time for a revolution. By aligning around a common goal—getting more kids on bikes—we can strengthen the industry, drive new customers into bike shops, and secure a thriving future for cycling. Join Pedal Kids USA to be part of the movement that unites us all and keeps our industry rolling forward.
  - Presented by: Scott Fitzgerald- Founder & CEO Pedal Kids USA / Buddy Pegs Family Bike Shop

Gallery Three

1:30 pm- 2:15 pm
- Title: Maximizing Service Profits – The SRAM Approach
- Topic: Join SRAM for an in-depth seminar on optimizing your bicycle repair services through effective service writing, service replacement strategies, and suggestive selling techniques. Learn how to leverage the check-in process to build trust, offer tailored maintenance plans, and educate staff on personalized customer interactions that drive repeat business. This session will provide actionable insights to enhance customer satisfaction, boost revenue, and create lasting customer relationships.
  - Presented by:
    - - Sean Owen- Southeast Technical Field Guide – SRAM
      - Dan Jennings- Midwest Regional Field Guide Manager SRAM
2:30 pm- 3:15 pm
- Title: Use Google to Drive Foot Traffic
- Topic: Learn how an effective digital strategy that combines your website, search engine optimization, and Google Ads can win you more foot traffic and expand your local market share.
  - Presented by: Ryan Atkinson – President + Co-Owner, Workstand
3:30 pm- 4:15 pm
- Title: How Can We Help? eComm Edition
- Description: This session will look at ways retailers can work with their suppliers to help start and profitably grow the eComm portion of their business. Specifically, we will dive into catalogue integration possibilities, drop shipping options, decision support data, and then finally link how these work together with a digital marketing/google (complimentary to Ryan @ Workstand’s presentation)to provide an excellent eComm experience for customers.
  - Presented by: Chad Smith, Vice President US- HLC

PD Gallery

1:30- 2:15 pm
- Title: How Data Transforms Your Bike Shop into a Next Generation Business
- Topic: Having good quality data is critical in today’s retail environment. This presentation focuses on what constitutes good data and why having it removes uncertainty for your business. Jim Vincent Jr. from Citrus-Lime explains what impact good data can have on your business and how you can use it effectively to transform your store into a next-generation bike shop.
  - Presented by: Jim Vincent- Senior Account Executive Citrus Lime
2:30 pm- 3:15 pm
- Title: Cultivating a Change-Ready Culture for Long-Term Growth
- Topic: Dive deeper with Bill Schouman as we explore practical strategies for building organizational resilience through intentional change. This interactive session will highlight shared practices from QBP that have fostered a culture of adaptability—through staff development, open communication, and strategic planning. Learn how these approaches can be applied to your own business to navigate uncertainty with confidence and turn challenges into sustainable growth opportunities.
  - Presenter: Bill Schouman- Vice President of Sales at Quality Bicycle Products (QBP)
3:30 pm- 4:15 pm
- Title: The Future of Bike Shops: Adapting to a Changing Market
- Topic: As Direct-to-Consumer sales continue to reshape the bicycle industry—especially with the rise of e-bikes—brick-and-mortar bike shops face increasing challenges from evolving regulations, safety concerns, and profitability pressures. What does the future hold for bike shops, and how must they adapt to remain relevant? Join Jay Townley, Resident Futurist at Human Powered Solutions, as he explores the evolving role of specialty retailers and the opportunities ahead for Micro Mobility and the bike industry in North America.
  - Presented by: Jay Townley- Founding Partner and Resident Futurist, Human Powered Solutions

4:15 - 4:30 pm | Vendor Expo and Networking break

4:30 pm - 5:00 pm | Closing Keynotes

4:30 pm- 4:45 pm- Benjamin Glenn- Program Director at NWACC Bicycle Technician Program
- - Keynote– Training Tomorrow’s Top Techs
    - On a mission to train service technicians for shops across North America, Ben shares how college-accredited courses and professional development can offer solutions for retailer staffing and how retailers can get involved.

4:45 pm- 5:00 pm- Heather Mason, NBDA President – NBDA Executive Director

- Keynote- Something New: Closing the 2025 Bicycle Retailer Summit
  - As we wrap up the 2025 Bicycle Retailer Summit, this keynote will reflect on the key insights and accomplishments of the event, celebrating the shared vision that drives our industry forward. Tomorrow, we transition into E-Mobility Day, where we’ll dive deeper into the category fueling much of the industry’s growth: e-bikes. With sales soaring, e-bikes are reshaping the landscape of cycling retail. E-Mobility Day will focus on the critical aspects of this category, including strategies for boosting sales, enhancing service offerings, and ensuring safety. Let’s carry the momentum into tomorrow and explore how we can continue thriving in this exciting space.

6:00 pm | Optional Activity

NWCC Facility Tour
- Tour the state-of-the-art Bike Lab at the Northwest Arkansas Community College, home to nine bicycle technician classes featuring 12 workstations. The tour includes a brief breakdown of the space, how the program started, and the methods and goals of teaching bicycle assembly and repair. 45 min experience.

6:30 pm - 7:30 pm | Networking Open Time

Continue the Conversations over Dinner with Attendees as you wish

7:30 pm - 9:30 pm | Retailer Summit After Hours @ The Bike Inn

Continue your summit experience and help us kick off the upcoming NBDA Retailer Summit E-Mobility Day experience with a relaxed, social evening at The Bike Inn, Bentonville’s only cycling-centric motel designed for biking enthusiasts. Join fellow Summit attendees, and incoming e mobility attendees for networking in a lively backyard setting. Mingle around the firepit, enjoy local brews, and groove to live music in a fun, casual atmosphere perfect for connecting with peers and building lasting relationships.
8 pm- 9 pm- Live Music – Will Gunselman- Will Gunselman is a singer-songwriter from Bella Vista, Arkansas. With a vivid writer’s voice and a distinctive style, Will crafts honest, authentic stories inspired by the Ozarks. His music, rooted in folk, country, and blues, reflects on the beauty of everyday moments and the pursuit of joy. Listening to his songs feels like a journey through scenic vistas of the soul.

Thursday May 22, 2025 – NBDA Retailer Summit E-Mobility Day

8am - 9am | Breakfast, Vendor Expo, and Networking

9am - 10am | Keynotes

9 am- 9:10 am- Heather Mason – NBDA Executive Director

- Keynote- Welcome to the First Annual NBDA Retailer Summit: E-Mobility Day- E-bikes are transforming the industry, driving unprecedented growth and presenting both exciting opportunities and complex challenges. Today, we’ll explore every facet of this critical category—sales strategies, service innovations, safety concerns, and more—through open, collaborative conversations between retailers and suppliers. Together, we’ll leave empowered with the tools and insights needed to make e-mobility a thriving success for our businesses and communities.
9:10 am- 9:30 am- George Lee- Rad Power Bikes

- Keynote- Thinking Outside the Box: Evolving Partnerships to Meet the Demands of the Rider- George will explore how retailers and D2C brands must think creatively and evolve their partnerships to meet the ever-changing demands of today’s riders. Drawing from his experience in both retail and brand strategy, George will share innovative approaches to building dynamic, mutually beneficial partnerships that push the boundaries of traditional retail models. Topics will include new sales strategies, optimizing service offerings, and finding unique ways to address the needs of the modern rider. Attendees will leave with fresh, actionable insights to continue evolving and succeed in the fast-paced e-mobility market.
9:30 am- 10:00 am- David McKnight- Head of Partnerships, UL Standards & Engagement
- Keynote- Powering the Future of E-Mobility: Advancing Innovation and Trust in E-Bikes

- Discover how UL Standards & Engagement is a trusted partner in the fast-growing e-mobility sector. Through comprehensive standards and insights, bike dealers can more confidently bring innovative products to market while supporting rider safety.

10:00 am - 10:45 am | Bentonville Bike Fest E Mobility Day, Vendor Expo and Networking break

10:45 am - 11:15 am | Alessandro Pregel - Sourcing Lead US - Upway

Keynote– E-Bike Market Trends & Retailer Insights

- What’s driving e-bike sales? We’ll dive into Upway’s latest data, share key market trends, and highlight strategies from our best-performing retailers to help your shop thrive.

11:15 am - 12:00 pm | Angela Zheng, CEO Aima ebike

Keynote-.“Surviving Tariffs, Thriving Together: A Long-Term Vision for E-bike Brands and Dealers.” We’ll explore how tariff challenges, while difficult short-term, can ultimately drive the e-bike market toward higher quality and greater differentiation. We’ll also share AIMA EBIKE’s practical strategies and dealer-focused approaches for achieving mutual growth and sustainable success.

Attendee Q & A Session following presentation

11:45 am - 12:00 pm | Retailer University

Heard it Here First: Thriving in E-Bike Sales and Service
- Discover the firsthand success of a retailer excelling in the booming e-bike category. In this 15-minute session, they’ll share their top strategies for driving sales, delivering exceptional service, and maximizing profitability in today’s competitive market. Learn practical tips and proven methods from a leader who is charging forward despite industry challenges. Take notes and come prepared with your questions for the upcoming networking break—this is your chance to gain valuable insights to fuel your own success.

12:00 pm - 1:30 pm | Vendor Expo and Networking Lunch

Get out and enjoy downtown Bentonville while networking with Summit Attendees
Demo E Bikes
Get out and enjoy downtown Bentonville while networking with Summit Attendees
Lunch Provided By Visit Bentonville:
- Location: Dave Peel Park Pavilion at Dave Peel Park- 206 E Central Ave, Bentonville, AR 72712
- Raising Canes Chicken boxed lunches at the park, with bottled water. Limited vegetarian options.
  - Note: Lunch must be consumed at Dave Peel Park and cannot be brought back to 21C.

1:30 pm - 4:00 pm | Flow Sessions

Main Gallery

1:30 pm- 2:10 pm
- Title: Navigating Lithium-Ion Battery Safety in the Rapidly Evolving eMobility Market
- Topic: In today’s fast-paced eMobility landscape, staying ahead of lithium-ion battery safety is more critical than ever for eBike retailers. Join Mike Fritz of Human Powered Solutions for the latest updates on best practices for handling, storing, and charging batteries amid increasing safety regulations and industry changes. Learn how to source certified batteries, implement safe storage and supervised charging protocols, educate customers on home charging risks, and collaborate with local fire authorities to enhance safety measures. This session provides essential insights to protect your business, customers, and community in a rapidly shifting market.
  - Presented by: Mike Fritz, CTO Human Powered Solutions
2:15 pm- 2:55 pm
- Title: Partnering for Safety: How ULSE Supports Bicycle Retailers
- Topic: Join bike shop owner, Cat Strain, of Propel Bikes (NYC) and UL Standards & Engagement’s Head of Partnerships, David McKnight, for a dynamic session on how each stakeholder advocates for e-bike and battery safety. Learn how retailers can work alongside ULSE to help promote innovation and grow consumer confidence in the e-mobility sector. Gain valuable insights on protecting your shop, educating customers, and contributing to a safer cycling industry.
  - Presenter: David McKinight ULSE & Cat Strain , of Propel Bikes (NYC)
3:00 pm- 3:40 pm
- Title: E-Bike Specific Sales Tactics
- Topic: How are e-bike buyers different? What tips can you learn from America’s most successful e-bike retailers?
  - Presented by: Ray Keener- Growth Cycle

Gallery Three

1:30 pm- 2:10 pm
- Title: Empowering Retailers: Best Practices for E-Bike Battery Safety and Recycling with Call2Recycle
- Topic: Join us for an informative session on E Bike Battery Recycling with Call2Recycle, the nation’s leading battery stewardship organization and administrator of the Nationwide E-Bike Battery Recycling Program. Discover how your shop can serve as an e-bike battery collection site and learn considerations retailers should keep in mind when charging, storing, and transporting e-bike batteries.
  - Presented by: Maggie Long, HIgh Energy Programs Manager Call 2 Recycle
2:15 pm- 2:55 pm
- Title: Navigating E-Bike Power Limits with Bosch
- Topic: Power limitation for eBikes in the US.
  - Explanatory Content Lines:
    - Maximum power limit for eBikes in the US is not defined clearly at federal level.
    - Maximum power limit for eBikes at state level.
  - Presented by: Laura Montero- EBike Technical Service Specialist Bosch
3:00 pm- 3:40 pm
- Title: Navigating E-Bike Power Limits with Bosch
- Topic: Power limitation for eBikes in the US.
  - Explanatory Content Lines:
    - Maximum power limit for eBikes in the US is not defined clearly at federal level.
    - Maximum power limit for eBikes at state level.
  - Presented by: Laura Montero- EBike Technical Service Specialist Bosch

PD Gallery

1:30 pm- 2:10 pm
- Title: Use Google to Drive Foot Traffic
- Topic: Learn how an effective digital strategy that combines your website, search engine optimization, and Google Ads can win you more foot traffic and expand your local market share.
  - Presented by: Ryan Atkinson – President + Co-Owner, Workstand
2:15 pm- 2:55 pm:
- Title: Easier E-bike Shipping with Bikeflights
  - Topic: Learn how to navigate the complexities of e-bike shipping to ensure safe and compliant transport. Tap into Bikeflights’ experience and expertise on how to pack, label and cost effectively ship e-bikes for your customers.
- Presented by: Gordon Wadsworth, Engagement Manager Bikeflights
3:00 pm- 3:40 pm
- Title: Easier E-bike Shipping with Bikeflights
- Topic: Learn how to navigate the complexities of e-bike shipping to ensure safe and compliant transport. Tap into Bikeflights’ experience and expertise on how to pack, label and cost effectively ship e-bikes for your customers.
  - Presented by: Gordon Wadsworth, Engagement Manager Bikeflights

3:40 pm - 4:30 pm | Vendor Expo and Networking break

4:00 pm | Closing Keynote

4:00 pm- 4:15 pm- Heather Mason, NBDA Executive Director

- Keynote – “The Road Ahead: Unlocking E-Mobility’s Full Potential”- As we close the 2025 NBDA Retailer Summit: E-Mobility Day, remember—this is just the beginning. The e-bike category is transforming cycling, from safety and service innovations to driving significant sales growth. Together, we’ve explored ways to reach more riders and expand into key areas like transportation and cargo. Our commitment is clear: more sales, more riders, and a thriving e-mobility future. We’re just getting started, and the road ahead is full of opportunity.

4:15 pm - 7:00 pm | E-Mobility Day Expo & Demo Break

E-Mobility Day Expo & Demo Break
- Step outside and join us at the Bentonville Bike Fest E-Mobility Day Expo, just steps away from the venue in downtown Bentonville. Mingle with leading brands, explore the latest e-bike models, and take advantage of the opportunity to demo bikes firsthand. It’s the perfect chance to connect, experience new products, and gather insights to fuel your e-mobility business