100 Years of Retail, 100% Employee-Owned: What Bike Shops Can Learn from Landry’s ESOP

Join James Ray and Peter Henry as they share Landry’s Bicycles’ path to becoming 100% employee-owned through an Employee Stock Ownership Plan (ESOP). Learn how this century-old bike shop transitioned ownership, the benefits and challenges of the ESOP model, and how it’s strengthened culture, service, and long-term stability.

This session is designed to help bike shop owners and staff explore whether employee ownership could be the right path forward.

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

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