To be considered, a store representative (owner or manager) must apply by filling out a detailed application, as well as agreeing to be mystery shopped by an outside company. Applicants are awarded points based on the application and shopping results, with only the highest performers being selected.
Applicants must be independent bicycle stores with a physical store open to the public that sells bicycles, parts, accessories, and has a service department. 50% of a store's total sales must be related to bicycles, and be from a physical store location.
The on-line application asks shop owners to explain what sets them apart from the competition, how they develop customer loyalty, and what they are doing to make their corner of the globe more bicycle friendly.
See the celebration at the 2015 Interbike Expo and learn more about how the America's Best Bike Shop program has inspired dealers in the videos below: