About the NBDA
Strengthening specialty bicycle retailers since 1946
Specialty bicycle retailers are the heart of the cycling industry and the National Bicycle Dealers Association exists to strengthen these businesses through education, research, communication, and advocacy. When we create thriving bicycle retailers the industry and the cycling community follows.
Who we are
The NBDA is a non-profit supported by the membership of participating retailers and industry partners. We are led by the NBDA president who is guided by an eight-person rotating Board of Directors made up of bicycle retail owners who have been nominated and elected by their fellow board members.
Our Mission: To Strengthen The Specialty Bicycle Retailer
This mission is accomplished through…
- Communicating the value and needs of the specialty bicycle retailer
- Enhancing the specialty bicycle retailer’s profitability
- Promoting a passion for cycling.
Our Vision: Leading Bicycle Retailers to Excellence
This vision is accomplished through…
- Education
- Community
- Research
- Advocacy
- Support
What we do
NBDA activities and programming are created for businesses that sell and service bicycles by retailers, thought leaders, and industry experts.
- Educational programs like webinars, podcasts, and consulting provide tangible solutions to retailers’ most pressing challenges, such as profitability, growth, management, and work-life balance.
- Research activities include detailed reports on industry and retail trends to empower retailers to make data-driven business decisions.
- Communication vehicles like our e-newsletter and blog, Outspokin’, keeps retailers in-the-know on the latest industry news and NBDA resources.
- NBDA advocacy connects retailers and NBDA activities to organizations across the country that are dedicated to advancing cycling policy and infrastructure and acting on behalf of cyclists nationwide.
Our philosophy and values
Philosophy
All NBDA activities are guided by the philosophy that specialty bicycle retailers are the best way to serve new and experienced riders, the community, and the bicycle industry, and to grow ridership.
Values
We strive to ensure our work and programming align with the core values to which we hold ourselves, our members, and our industry partners.
- Integrity: We conduct our business ethically. We are trustworthy in our intentions and our actions.
- Collaborative and Inclusive: We actively seek to work in partnership with others to grow bicycling and a healthy bicycle industry.
- Excellence: We work to elevate others and everything that serves the bike industry and riders in excellence.
- Responsible and Responsive: We listen to each other, our members, and others in the Bike Industry. We know it is up to us to be and make the changes that are necessary. We act responsibly, for sustainability and growth for all.
- Entrepreneurial Spirit: We choose to welcome new ideas and new ways of doing business, believing that as the world of retail evolves, we must as well.
Our Staff
Heather Mason – President
As President of the National Bicycle Dealers Association, she uses her passion as fuel to support and unite the industry in order to ensure the growth and development of the IBD. Heather has a broad range of experiences in the bicycle industry. The former pro-24-hour racer has been a retailer and a national sales manager for an international bike brand. With a mission to get more people on bikes, strengthen the bicycle industry, and shape the IBD future her insights are awakening a new culture of retailers; those willing to battle the roller coaster ride of the digital landscape and embrace the ultimate retail strategy. Her greatest passion is to help and inspire people to achieve their full potential, in all aspects of their life and is known for her motivational, high-energy attitude.
Jodi Hall – Program Operations
Raised by parents who met leading bike tours, biking has always been a big part of Jodi’s life, including a NYC-to-Boston bike trip at 13, bike tours around the world, and family bike trips.
Jodi’s entry into the bike industry started with PR and media for the Sea Otter Classic, Tours of Missouri and Georgia, the Amgen Tour of California, and others. In 2017, Jodi and her husband Doug opened Bike Therapy in Morgan Hill, California, building a healthy and happy community hub for cyclists of all ages. Jodi passionately believes that everyone should have the opportunity to ride a bike, and IBDs catering to their community are key to developing cyclists.
Having benefitted first-hand from many amazing NBDA programs and collaboration with other shop owners, Jodi is excited to join the NBDA team to help create more great resources for bicycle retailers, and help them learn from each other.
At any given moment, you can find Jodi walking the dog, carting around her teenagers, or trying to squeeze a hike or bike ride into her day.
Growing up in an active family, Frances has spent much of her recreational time on a bike.
She has previous industry experience from her work in marketing at QBP, sales at her local bike shop, Spoke-n-Sport, and volunteers time to support the South Dakota statewide bike tour RASDak, started by her father.
As an enrolled member of her Cheyenne River Sioux tribe, Frances is passionate about community and making sure cycling spaces stay welcoming and representative of all people.
Melanie’s passion for cycling and sport comes through in every conversation she has with our members. Responsible for all membership recruitment and relations, Melanie pulls from her previous experience working at her local bicycle retailer to relate fully with NBDA member needs. Melanie began to get serious about cycling after completing her first century ride in 2001. She also enjoys hiking, running, swimming, and spending time in nature.
Jenna Schouten – Administrative Assistant
Jenna is the administrative assistant for the NBDA. She is a full-time student with two part-time jobs and plans to transfer to Cal State Fullerton for a Linguistics major. She speaks beginner level French, Spanish, and Japanese. She is driven by her love for her family and friends and loves to play cards or board games. When she has free time, she loves to paint or sketch, read, or on rare occasion go horseback riding.