U.S. Bicycle Market 2015

This 90-page report is a detailed market overview of the bicycle market in the United States and worldwide in 2015, compiled and written by industry consultant Jay Townley, principal with the Gluskin Townley Group LLC.

It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, Delphi panels, and the National Sporting Goods Association.

The report also includes tables and numerous charts. Price is $299, or $199 for members of the NBDA, available as a PDF file that will be sent to a valid e-mail address as an attachment.

TABLE OF CONTENTS: U.S. BICYCLE MARKET 2015

List of Tables and Charts
  • Economic and Event Overview 2015
  • 2015 Business Year in Review 2015 U.S. Bicycle Industry Biggest Trade Stories
  • U.S. Bicycle Market
  • A. U.S. Participation in Bicycle Riding
  • B. Bicycle Riding and Bicycle Consumption per Thousand
  • C. Direct Effect U.S. Retail Sales of Bicycle, Parts and Accessories
  • D. 2014 U.S. Market Consumption of New Bicycles
  • E. U.S. Bicycle Imports
  • F. U.S. Bicycle Exports
  • G. Channels of Trade
  • H. Supplier New Bicycle Sales to Bike Shops in 2015
  • I. Retail Bicycle Brands by Channel of Trade
  • J. Bike Shop Retail Channel Product Portfolio
  • K. Top Tier U.S. Specialty Bicycle Retail Suppliers and Brands
  • L. Niche Product Categories
  • M. Return of American Bicycle Assembly and Manufacturing

List of Tables and Charts

    List of Table and Charts
  • Table 1 Total U.S. Bicycle Riding Participation; All Forms of Cycling 2001-2015 20
  • Table 2 National Sporting Goods Association Bicycling Riding Participation Sixteen Years 22
  • Table 3 National Sporting Goods Association Bicycle Riding Participation 2015 – 2014 23
  • Table 4 National Sporting Goods Association Bicycle Riding Participation 2015 - 2014 23
  • Table 5 National Sporting Goods Association Bicycle Riding Participation Sixteen Years 24
  • Table 6 U.S. Bicycle Participation per Thousand U.S. Population 2006-2015 All Wheel Sizes 25
  • Table 7 U.S. Bicycle Participation Incident Rate, 2006-2015 25
  • Table 8 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M 27
  • Table 9 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M 28
  • Table 10 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption per M 29
  • Table 11 Direct Effect Retail Sales; U.S. Bicycle Industry 2012-2013; 2014 forecast 30
  • Table 12 Total U.S. Bicycle Market in Direct Effect Retail Dollars; Nine-Year History 30
  • Table 13 Direct Effect Retail Sales; U.S. Bicycle Industry 2011-2014 forecast with Used bikes 31
  • Table 14 Direct Effect Retail Sales; U.S. Bicycle Industry 2011-2014 forecast with Used bikes 32
  • Table 15 Apparent U.S. Market Consumption of 2000 – 2015 Ranked by Unit Volume 33
  • Table 16 U.S. Market Consumption Domestic and Imported Units 2006 – 2015 Est. Units 35
  • Table 17 U.S. Bicycle Market Import and Domestic Production Percent Share of Consumption 35
  • Table 18 Comparison of Estimated 2015 Total U.S. Bicycle Apparent Market Consumption 36
  • Table 19 Comparison of Estimated 2015 Total U.S. Bicycle Apparent Market Consumption 37
  • Table 20 Apparent U.S. Market Consumption of 20 Inch Wheel and Larger Bicycles 37
  • Table 21 Estimated U.S. Apparent Bicycle Market Consumption 20 Inch Wheel & Larger 38
  • Table 22 2015 compared to 2014 Total U.S. Imports 41
  • Table 23 U.S. Bicycle Imports 2015 compared to 2013 and 2014 41
  • Table 24 U.S. Bicycle Imports 2000-2014 Ranked by Unit Volume; Sixteen Year History 42
  • Table 25 U.S. Bicycle Imports by HTS Number 2015 Compared to 2014 43
  • Table 26 2015 U.S. Bicycle Imports; HTS Number Share of Units and Value 44
  • Table 27 2015 Compared to 2014 Bicycle Imports 24-Inch Wheel & Larger vs. 26-Inch Wheel & Larger 46
  • Table 28 Sixteen Year History of U.S. Bicycle Imports 2000-2015 Total Units, FOB Value and Ave 47
  • Table 29 U.S. Bicycle Imports 2006-2015 Average FOB Unit Value by Wheel Size 48
  • Table 30 U.S. Bicycle Imports 2006 & 2015 Average FOB Unit Value by Wheel Size 50
  • Table 31 2014 compared to 2015 U.S. Bicycle Imports by Top Two Source Countries 50
  • Table 32 U.S. Bicycle Exports: 2015 compared to 2014 51
  • Table 33 U.S. Bicycle Exports 2000-2015 51
  • Table 34 2015 U.S. Bicycle Exports by Domestically Produced and Foreign Made Share 52
  • Table 35 U.S. Bicycle Exports Domestic, Foreign & Total 2015 compared to 2014 53
  • Table 36 2015 Estimated U.S. Bicycle Market Consumption by Channel of Distribution 54
  • Table 37 U.S. Bicycle Market Channels of Trade Apparent Consumption 2013, 2014 and 2015 55
  • Table 38 U.S. Bicycle Market Channels of Trade Apparent Consumption 2013, 2014 and 2015 55
  • Table 39 U.S. Bicycle Market Estimated Average Unit Retail by Channel of Trade 56
  • Table 40 U.S. Bicycle Market Estimated Direct Effect Retail Dollars 2015 PA&R 56
  • Table 41 U.S. Bicycle Market Estimated Consumption in Retail Dollars 2015 Total Market 57
  • Table 42 U.S. Bicycle Market Estimated Consumption in Retail Dollars 2015 Est. Market 58
  • Table 43 2015 U.S. Bicycle Market Features of Channels of Trade 60
  • Table 44 U.S. Supplier Bicycle Unit Sales to Bike Shops Twelve-Months YTD 2015 vs. 2014 61
  • Table 45 Sixteen Year History of U.S. Supplier Bicycle Unit & Wholesales Value of Bicycles Sold 61
  • Table 46 Estimated Percent Bicycle Company Unit Shore and Retail Dollar Share of U.S. Market 65
  • Table 47 Mass Merchant Major Bike Suppliers and Brands 66
  • Table 48 Chain Sporting Goods Major Bike Suppliers and Brands 66
  • Table 49 Online Major Bike Suppliers and Brands 67
  • Table 50 Specialty Outdoor Retailer Major Bike Suppliers and Brands 67
  • Table 51 Other Retailer Major Bike Suppliers and Brands 68
  • Table 52 Specialty Bicycle Retail (Bike Shop) Major Bike Suppliers and Brands 68
  • Table 53 Top 40 SBR Bike Shop+ Channel Bicycle Brands 70
  • Table 54 Bike Shop+ Channel Estimated 2015 Unit Volume of Bicycles by Top Tier Brands 79
  • Table 55 Bike Shop+ Channel Second Tier Bicycle Brands 79
  • Charts
  • Chart A Historical Annual Retail Sales Growth 11
  • Chart B All Bicycling Participation 1995 – 2015 21
  • Chart C All Bicycling Participation 1995 – 2015 with Trend Line 21
  • Chart D U.S. Bicycle Riding Participation Per Thousand U.S. Population 2005 – 2015 26
  • Chart E U.S. Bicycle Riding Participation Per Thousand U.S. Population 1993 – 2015 26
  • Chart F Apparent U.S. Bicycle Market Consumption New Bicycles All Wheel Sizes 2000-2015 33
  • Chart G Apparent U.S. Bicycle Market Consumption New Bicycle All Wheel Sizes: Trend Line to 2020 34
  • Chart H Apparent U.S. Bicycle Market Consumption New Bicycles 20-Inch & Larger 2000-2015 38
  • Chart I Apparent U.S. Bicycle Market Consumption New Bicycles 20-Inch & Larger; Trend Line 39
  • Chart J Apparent U.S. Bicycle Market Consumption of 20-Inch & Larger 1965 to 2015 39
  • Chart K Sixteen Year History U.S. Imports All Wheel Sizes 43
  • Chart L 2015 U.S. Bicycle Import Units Share by HTS Number Product Category 45
  • Chart M 2015 Bicycle Imports by FOB Value Share by HTS Number Product Category 48
  • Chart N Thirteen Year History of Average FOB Value of U.S. Bicycle Imports 2003-2015 49
  • Chart O Sixteen Year History U.S. Bicycle Exports 2000-2015 52
  • Chart P Suppliers Sales of New Bicycle Units to American Bike Shops 2000 thru 2015 62
  • Chart Q Suppliers Sales of New Bicycle Units to American Bike Shops 2000 thru 2015 with Trend Line 63
  • Chart R Suppliers Sales of New Bicycles at Wholesale Sales Value to American Bike Shops 2000-2015 63
  • Chart S Suppliers Sales of New Bicycles at Wholesale Sales Value with Trend Line 64