NBDA Continuing Education

Continuing education and specialty knowledge can help boost the profitability of your business. The NBDA offers its members several courses throughout the year all aimed to enhance your knowledge and further develop your skills.  Whether you are learning about new trends in retail or simply recharging your batteries, we are here to help!

Hiring, Company Culture, and Employee Retention

Duration: Four 60-minute sessions

Dates: Watch for more dates

Fee: NBDA Members: $100*, Non NBDA Members: $200
*Make sure you are logged in to your member account to get member pricing.

Instructor: Neil Wechsler – Founder of Montlake Bicycle Shop, Main Street Mountain Bikes, the Bike Rack and Kirkland Bicycles in Washington state. Having passed management responsibilities on to a new generation, Neil is currently working as NBDA P2 Consultant.

Description: This course of 4 one-hour sessions will guide bicycle retailers through the many steps of recruiting, training, and retaining a staff that achieves success because is engaged and aligned with company values and vision. The classes will be a combination of a presentation by the instructor and a seminar format. This will allow participants to have some of their own specific challenges addressed if they want. There will be discussion questions distributed to participants prior to each session.

We will be considering the following topics:

Hiring

  • Writing job listings
  • Where to recruit
  • Responding to inquiries
  • Job applications
  • Asking for and contacting references
  • Interviewing
  • Choosing a candidate
  • Offering the job

Orientation for new employees

  • Preparing for the first day
  • The first day
  • Further orientation
  • Creating an individual training plan

Company Communication

  • Establishing rapport
  • Learning from your employees
  • Facilitating their success
  • Following through on their ideas and requests
  • Keeping the staff informed

Employee Engagement and Retention

  • What most employees want from you
    • To be seen and heard
    • To be recognized as individuals
    • To be cared about as a person
    • Enough flexibility in their job to be themselves
    • Opportunity to learn and advance
  • Employee turnover
    • Voluntary
    • Involuntary
    • “Quiet quitting”

Register for Hiring, Company Culture, and Employee Retention

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