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Welcome to NBDA Summit West 2025

Las Vegas, Nevada

Tuesday March 25th, 2025

7:00 am - 8:00 am | Registration & Networking

NBDA Retailer Summit Event Registration Open
7am- 8am- Coffee Hour Networking Session

8:00 am - 8:45 am | Keynotes

The room comes alive as we celebrate connecting in Las Vegas

8 am- 8:05 am- Heather Mason- NBDA President

- - Keynote- Welcome to Inaugural NBDA Retailer Summit West
    - Heather Mason, NBDA President shares the organization’s vision for leading retailers to excellence and the vital role the industry and summit event play in fulfilling their mission.

🇨🇦 8:05 am- 8:10 am- Supporting the Industry across North America (Canadian Feature)

- Keynote – Jenna Semenoff- NBDA Brand Marketing & Canadian Membership
  - Learn how the NBDA is on a mission to provide resources, support and create a community of strong retailers in Canada.

- 8:10 am- 8:15 am- Jim Kersten- CABDA Expo
  - Welcome to Las Vegas- CABDA West!

8:15 am- 8:25 am- Paul Tobio- NBDA Board Member/ Owner Rider Bikes

- - Keynote- Summit Gold Standards. NBDA Board Member, Paul Tobio addresses attendees on summit excellence standards, including the importance of participation in both large and small group sessions and the substance and value to gain from the networking sessions.

8:25 am- 8:35 am- Brad Hill- past owner, Goodales- Nashua, NH

- Keynote- The Importance of Attending Trade Shows.
8:35 am-8:45 am- Peter Henry- NBDA Board Chair
- Keynote- Supplier and Retailer Relationships- The Importance of communication and connectivity.

8:45 am - 9:00 am | Presentation of 2025 Retailer Summit Sponsors

Keynote- Start with the Why – Meet the brands and suppliers that support Speciality Retailers and what attending this event means to them.

9:00- 9:30 am | Reimagining Bike Customization: Leveraging Collaboration to Drive Growth at Retail through Personalized Consumer Engagement

Reimagining Bike Customization: Leveraging Collaboration to Drive Growth at Retail through Personalized Consumer Engagement –
Bill Schouman-Vice President of Sales at Quality Bicycle Products & Mike Carr- Vice President- Sales and Marketing Intense
- Increased consumer demand for bicycle customization as a form of personal expression is a top trend in today’s zeitgeist. Capitalizing on this trend and others like it to help increase participation and scale growth at retail require a new approach to collaboration among suppliers, brands, and distributors. Marketing and sales leaders from INTENSE and QBP share their journey that led to an innovative new program, INTENSE Frame First, that leveraged each company’s core strengths and capabilities to reimagine how the bike industry can provide retailers with a turn-key, margin-favorable pathway to bike customization opportunities for their consumers.

9:30 am - 10:30 am | Direct from the Retailers

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This session highlights 2 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.

Speaker- Steven Morganstern owner Bicycle Ranch- Tucson, AZ
- Growing the Business and Brand Awareness through Community Involvement- actively engaging in the local cycling community fosters personal connections with customers. By supporting advocacy efforts, youth cycling, grassroots racing, and philanthropic clubs, the retailer becomes a trusted and memorable part of the community, driving customer loyalty and brand recognition
Speaker Jenny Moore- Co-Owner- Moore’s Bicycle Shop- Hattiesburg,MS
- Growing the Business- Recycled Profits – the opportunity to help save the planet and get more butts on bikes while getting paid.

10:30 am - 10:45 am | Networking break

Attendees are urged to connect with sponsors in the sponsor zone. Alternatively, please seek out the retailer speakers for additional questions.

10:45 am - 12:00 pm | Direct from the Retailers

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This session highlights 2 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.

Speaker Tim Krone- owner Pedal, Kalamazoo, MI (board member photo)
- Inventory and Product Mix- Tim Talks about Inventory
  - Fifteen years ago Tim Krone had a very rudimentary understanding of inventory and inventory accounting. After many semesters attending the schools of P2 and hard knocks, Tim is happy to share how he got inventory under control and performed.
    - GMROI
    - Margin
    - Turns
    - Category and a category tree considerations
    - Value
    - Space requirements
    - Thinking about turns in a way that means something to you
    - Turns as turns (because I’ve done this for a while)
    - Turns as days of stock
    - Tools
    - Max $$ per category
    - Focus products
    - Preseason = bad for GRMOI
    - Purchase by category, not by brand
    - Discipline
Speaker “Woody” Smith- Owner Bike Mart- Multiple Locations, TX
- Focus Service- Efficiency, Opportunities and Revenue Expansion- Top strategies for maximizing service center efficiency, identifying new revenue opportunities, and expanding profits. Woody shares practical tips for streamlining operations, improving customer satisfaction, and driving sales growth in your service department.
Speaker- David Conte owner Contes Bicycle, Multiple Locations, East Coast
- Opportunities for The Business- Create your own margin Opportunity- Learn about the ins and outs of Conte’s Protection Plan which provides enhanced margins by using the tools and personnel you already have within your store…

12:00 pm - 1:30 pm | Networking Lunch

Enjoy this time to head out and grab lunch or network with attendees.
Walking Distance- Las Vegas North Premium Outlets Food Court, Cheesecake Factory, Jason’s Deli, Market Street Café & Others

1:30 pm - 1:45 pm | Main Stage Welcome Back!

The room comes alive Las Vegas style!

1:45 pm - 2:15 pm | Ryan Atkinson - Workstand

Using Google to Drive Foot Traffic

2:15 pm - 2:45 pm- Ray Keener - Growth Cycle

Be your own Sales Trainer
- When the industry had an effective sales training program (Selling Cycling, used by 2,000+ shops worldwide), it was easy to train your staff. What now? Learn about these three key training points and how to reinforce them every day on your sales floor.
  - What’s Your Job?
  - Ask Before Talk
  - Don’t Close, Open!

2:45 pm - 3:45 pm | Direct from the Retailers - Staffing Focus

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This session highlights 2 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.
🇨🇦 Speaker Dane Stennes-
Co- Owner Western Cycle, Canada (Canadian Feature)
- Running an Efficient Business with an Empowered Team- Some systems and habits to install in your business to improve accountability, communication, and a positive workplace culture. Build a team of empowered leaders so you can step back, zoom-out, and work ON your business and your life.
Speaker Wayne Souza- owner Contes Bicycle, Multiple Locations, East Coast
- Staffing and Payroll- “The Thorn in the Lion’s Paw” … How the PWFA, ADA, Pump Act, EEOC, OSHA, DOL, FTC, Non-Competes, Pay Transparency and other “things” apply to your store

3:45 pm - 4:15 pm | Networking break

Attendees are urged to connect with sponsors in the sponsor zone. Alternatively, please seek out the retailer speakers for additional questions.

4:15 pm- 5:25 pm | Direct from the Suppliers- Expanding Categories

Heard it here first- Learn firsthand from suppliers sharing their strategies and best tips for profitability. This session highlights four unique suppliers who are supporting retailers needs in the recumbent, adaptive and Nutrition categories. Take notes and be ready to ask questions during an upcoming networking break.
- Direct from Supplier – Mark Egeland – Managing Partner, Catrike ( Recumbent & Adaptive Cycling Feature)
  - “Redefining Innovation & Partnership in Cycling: Design, Quality, and the Future of U.S. Manufacturing”

- 🇨🇦 Greg Cowan- Founder F2C Nutrition (Canadian Feature)

- - Unlocking Growth: Insights on Distribution and Endurance Nutrition Trends- With the endurance nutrition sector experiencing significant growth, insights into consumer demand, product innovation, and strategic partnerships provide valuable guidance for retailers looking to stay competitive. By understanding market trends and leveraging the right products, retailers can build stronger customer loyalty, drive sales, and position themselves for long-term success.

- Direct from Supplier – Agustin Cuevas- Sales USA HP Velotechnik & Paul Hollants- co-CEO and Founder HP Velotechnik ( Recumbent & Adaptive Cycling Feature)
  - Dealing Trikes in a Risk-Free Business Opportunity– learn how to upgrade your business and open the doors to high-potential & sustainable customer groups. Agustin will explain how to sell cycles your customer needs as opposed to the cycles you “need” to sell to your customer.

Direct from Supplier – Mark Crews- CEO TerraTrike ( Recumbent & Adaptive Cycling Feature)

- Welcome New Product Segments- Don’t let the hurdles of a new product segment keep you from a high revenue opportunity. Mark will break down the common barriers to welcoming this new customer and product into your shop that will give a boost to your bottom line.

5:25 pm - 6:10 pm | Direct from the Retailer - E-Bikes and Trikes

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This session highlights two unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.
- 🇨🇦 Michael Pasquali- Electric Avenue E-Bikes (Canadian Feature)
  - Thriving in the E-Mobility Boom: How to Pivot, Attract New Customers, and Boost Profits
- Mickey O’Brien- Laid Back Cycles, Sacramento, CA ( Recumbent & Adaptive Cycling Feature)
  - Unlock the potential of recumbent trikes– drive new revenue and reach untapped markets, regardless of economic conditions.

6:10 pm - 6:30 pm | Networking

Attendees are urged to connect with sponsors in the sponsor zone. Alternatively, please seek out the retailer speakers for additional questions.

6:30 pm - 6:50 pm | NBDA Retailer Excellence Awards 2025

Celebrating Excellence – The Retailer Excellence Award (REA) Program—is an intensive 3-month masterclass dedicated to helping bicycle retailers achieve operational excellence! Uniting peer learning, KPI tracking, community engagement, and staff feedback, this prestigious award showcases the retailer’s commitment to business acumen, customer engagement, and community impact. NBDA President Heather Mason will be joined by NBDA Board members to announce the 2025 Recipients.
Frank McMillan- Ensure Protect/ RIDES – Congrats to Participants

6:50 pm - 7:00 pm | Closing Remarks – NBDA President

Remarks – Heather Mason- NBDA President
- Celebrating as One/ Building on a Strong Foundation

7:00 pm - 7:15 pm - Networking/Summit Close

Continue the Conversations with Attendees as you wish.

Welcome to Las Vegas, Nevada

RTC BIke Share

Want to roll through Downtown Las Vegas like a local? Stop by the Club Ride table at the Expo and grab a complimentary RTC Bike Share pass and bike map. Matt and John, our local experts, will share their tips on the best bites, hidden gems, and scenic routes to explore. Fresh air, fun rides, and local flavor – that’s how we roll!