Specialty Bicycle Retail Study 2015

Description

The 2015 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2014 calendar year and includes projections from retailers about their views of the market.

The U.S. Specialty Bicycle Retail report was conducted in January 2015 and released in July. A random sample of 1,386 specialty bicycle retailers were invited to participate, and the study is based on 162 usable surveys. The report is 225 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.

Many key aspects of bicycle retailers are covered in-depth, including location and size of store, product category mix, brands carried, marketing, technology, and challenges in business.

Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues, and competition from the Internet and mail order.

Non-members may purchase the report for $299. Members of the NBDA may buy at the discounted price of $59. Older studies are listed in the on-line catalog and are available for a reduced price.