5 eBike Website Merchandising Tips
Smart Etailing brings the best five e-bike website merchandising tips to help you sell more e-bikes. Follow the checklist below to ensure you are getting the most traction you can with the inventory you have purchased!
Step 1. Check your online catalog
On your website, check that you are displaying your correct assortment. Under the “Bikes” menu, select “Electric”. This effort should show you the electric bikes from the major brands that you support, including in-stock models and supplier inventory depending on your subscription level. If you find any issues with the items displayed, please contact SmartEtailing support for assistance. As a reminder, not all cycling suppliers provide content or integrations to SmartEtailing.
Step 2. Direct traffic from your homepage
You don’t need to create additional pages to get customers shopping. Use the drag and drop tools on your website to create a homepage section about your electric bike selection. Add a call to action button titled “Shop electric bikes” linking to your electric bikes catalog page. Many retailers filter the results to in-stock only to create more interest in stocking models.
Step 3. Make your website a resource
SmartEtailing has designed a free electric bike landing page in its page library that you can import and modify. Review the prebuilt content for opportunities to localize to your business, with revised text or images. Add a note about your local selection and expertise. Ensure that the landing page has direct links into your catalog to get consumers shopping. Add another highlight to your homepage directing customers to “Learn about electric bikes”. You have two sections on your website, serving consumers who want to get shopping and those who want to learn more.
Step 4. Drive traffic
Now your website is ready to inform customers and get them shopping. Use your social media channels and email marketing to get more shoppers engaged. Driving traffic isn’t a one-and-done proposition. Reinforce the message regularly in new ways and always link back to your website. Repetition is important. The traffic you build on your site will help with your organic search results over time.
Step 5. Ask for help
If you find any of this confusing or too time consuming, please ask the SmartEtailing team for assistance.
What a great list – Thanks again, Ryan! I hope you take some time to implement these suggestions to capitalize on the e-bike opportunities you have in front of you. In addition to Ryan’s ideas, I would love to hear from you at david@nbda.com, whether you are having success or struggling with e-bikes. This category is such an opportunity for the bicycle retailer to reach new consumers and interest the customers you have already acquired.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
