Advocacy

The NBDA is at the forefront of advocacy efforts to enhance the cycling industry’s safety standards, promote ridership growth, and foster collaboration between retailers and suppliers. These discussions not only inform industry stakeholders but also drive tangible action towards improving cycling infrastructure and fostering a safer, more vibrant cycling community.

Our Reach

We invite all stakeholders in the cycling industry to join these quarterly events to stay informed, share insights, and contribute to collective efforts towards industry advancement. Your participation is essential in shaping the future of cycling.

Our Why

By coming together in these forums, we can identify challenges, leverage opportunities, and advocate for policies that support sustainable growth and innovation in cycling. Together, we can build a more inclusive, accessible, and safer cycling infrastructure for all. Join us in driving positive change and propelling the cycling industry forward.

Bicycle Industry E-Bike Safety & Standards Panel

Bicycle Industry E-Bike Safety & Standards Panel:

The NBDA provides a quarterly platform for industry experts to meet and discuss the risks, concerns, and best practices regarding lithium-ion batteries and e-mobility devices safety, standards, and compliance.

The NBDA wishes to unite industry experts in a panel discussion to circulate best practices to align the industry. During the meeting, the NBDA organized panel of experts will talk through an agenda on various topics. The NBDA invites all interested parties to participate in or attend the meeting. While in attendance, retailers or industry members not on the panel will have a chance to ask questions via chat. The NBDA also invites interested parties to join the expert panel, submit discussion topics, or request to present to the panel experts (learn more about how you can submit requests on the forum event pages). All Forums will be recorded and posted on the NBDA YouTube Channel.

Segments addressed:

Lithium-Ion Battery topics- Standards and Certifications, standardized policy on shipping, receiving, storage, maintaining, charging, selling, and servicing.
Insurance Coverages
Supplier Best Practices
Retailer Best Practices
Recycling Best Practices
Consumer Education

The forum will be held via webinar quarterly on the 2nd Tuesday of the months of September, December, March, and June at 1pm Eastern time and will last 2 hours in length. Find the next forum on our event calendar here: https://nbda.com/events

Bicycle Industry Retailer & Supplier Best Practices Panel

Bicycle Industry Retailer & Supplier Best Practices Panel:

The NBDA urges the industry to unite to take immediate action to formulate best practices for retailers and suppliers going forward. Excessive inventory, poor margins, reduced foot traffic, changing technology, human resource issues, change in consumer spending habits and inflation have prompted both retailers and suppliers alike to face extraordinary times. The NBDA urges all within the industry to bring proactive thoughts on solutions that could facilitate global level supplier and retailer positive financial health. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging. All Forums will be recorded and posted on the NBDA YouTube Channel.

Topics addressed:

Supplier Health – inventory, dealer programs, sales channels, advertising, retailer relations
Retailer Health- cash flow, operational expense, cost of doing business, vendor relations, sales training
D2C & E Commerce
Human Resources
Ridership Numbers
Marketing Cycling in General
Change in Consumer Spending Habits

The forum will be held via webinar quarterly on the 3rd Tuesday of the months of January, April, July and October at 1pm Eastern time and will last 2 hours in length. Find the next forum on our event calendar here: https://nbda.com/events

Growing Ridership and Retailer Foot Traffic Panel

Growing Ridership and Retailer Foot Traffic Panel:

The NBDA urges the industry to unite to take immediate action to formulate best practices for growing ridership numbers and retailer foot traffic. Bicycle Riding Participation in the U.S. is a significant problem that has been growing for decades. E-bikes have changed the participation demographics and activities but haven’t appreciably changed the fundamental problem. The Bicycle Riding Participation is both timely and essential to the future of the American bicycle business. The NBDA urges all within the industry to bring proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging.

Topics addressed:

Implementing targeted marketing strategies to attract new riders and customers.
Reaching Diverse Rider Groups
Improving the rider experience.
Partnerships to promote cycling as transportation
Analyzing demographic trends to tailor services and amenities to specific riders
Infrastructure improvements to make cycling more appealing.
Solutions to encourage loyalty and repeat business.
Gathering feedback from riders to identify areas for improvement and innovation.
Awareness about the benefits of public transportation and active commuting.

The forum will be held via webinar quarterly on the 3rd Tuesday of the months of February, May, August and November at 1pm Eastern time and will last 2 hours in length. Find the next forum on our event calendar here: https://nbda.com/events