Outspokin’
The online member magazine of the NBDA
Outspokin’ connects specialty bicycle dealers, suppliers, advocacy groups, and individuals of the bicycle industry to the news and information they need to stay ahead of the curve in a fast-changing retail environment. Outspokin’ provides a platform for advice and content and provides readers with tips, news, and insights from multiple channels within the industry.
Outspokin’: Content with purpose
A modern, successful bike shop is responsive, community-oriented, and customer-focused. Outspokin’ gets it and brings together the stories and resources to help you get there. From shop profiles to creative ways shops are engaging their communities, to financial resources, sales tips, and ideas from suppliers, Outspokin’ is helping retailers navigate the unpredictable times.
Outspokin’: Contribute
The contributors at Outspokin’ are a mix of leading retailers, industry experts, and cycling advocates who help you make sense of it all.
Are you in the bicycle industry or another industry that could shed some light on ours? We would love to hear from you. We know that retailers, sales staff, mechanics, fitters, tour guides, brand reps, independents, and suppliers have lots of interactions that can lead you to be a great resource of knowledge. Readers and future contributors are encouraged to send their column contribution of 1000 words or less with images to info@nbda.com. Content may be edited for style and length.
Outspokin’ Articles:
Thomson Bike Tours reaches new peaks in global partnerships
Already renowned as the #1 Tour de France Premium Tour Operator, Thomson Bike Tours has recently enhanced its global notoriety through a series of strategic partnerships. Teaming up with industry giants Specialized, Santini, RidewithGPS, Skratch Labs, and Belgian Waffle Ride; Thomson is poised to elevate its trip support and experience to World Tour level.
The Bike Gallery Celebrates 50 Years
No one embodies the rich history of Charlotte's bike market quite like Alirio "Al" Lizarazo, a visionary whose journey from Colombia to the Queen City in 1962 would forever shape the landscape of cycling in our beloved region. In 1970, Al Lizarazo's odyssey took a pivotal turn when he joined a local hardware store that not only sold bicycles but also serviced them with care and expertise.
National Bicycle Dealers Association Calls for Input in E-Bike System Supplier Study
The National Bicycle Dealers Association (NBDA) is calling upon bicycle retailers across North America to participate in a crucial survey aimed at assessing E-bike System Suppliers. As the E-bike category continues its rapid expansion, fostering strong relationships with suppliers becomes paramount.
Basso and Lee Cougan – Dealer Direct Program for the US Market
Stardue Group, the holding company of Basso and Lee Cougan, has announced a dealer direct program for the US market. Stardue Group is a family-owned and managed business based in the north of Italy. All bicycles are hand made in Italy. From design and engineering to production and assembly, the entire process is controlled by the company.
NBDA Bicycle Industry Retailer and Supplier Best Practices Panel Unites to Align the Industry
The National Bicycle Dealers Association (NBDA) Bicycle Industry Retailer and Supplier Best Practices Panel convened on January 16, 2024, to address global supplier and retailer working ways with discussions aimed at fostering methods to maximize industry financial health and profitability. The panel's discussions revolved around Discounts and Online Pricing, DTC Sales and Servicing, DTC Sales Assembly, Set Up and Shipping and finally, Promoting the Value of the Specialty Bicycle Retailer.
LEVA and NBDA Bring E-Bike Training to CABDA 2024
The Light Electric Vehicle Association (LEVA), in partnership with the National Bike Dealers Association (NBDA) and the Chicago Area Bike Dealers Association, is proud to bring fresh e-bike training content to CABDA MidWest 2024 from February 6-8.
NBDA Addresses Retailer E-Bike Safety and Standards in Quarterly Panel Meeting
The National Bicycle Dealers Association (NBDA) Bicycle Industry E Bike Safety & Standards Panel convened for the second time on December 12, 2023, to address critical concerns regarding electric bicycles (e-bikes) in the United States. The panel's discussions revolved around using Technology to minimize the impact of battery fires, an exploration of Throttles, Insurance Coverages and Battery Health.
National Bicycle Dealers Association Announces Results of 2023 Fall Board Election
The National Bicycle Dealers Association (NBDA) is delighted to announce the results of its 2023 Fall Board Election, where two outstanding candidates were elected by a majority member vote. Joining the NBDA Board of Directors are Clark Butcher from Victory Bicycle Studio in Memphis, TN, and Greg McDonald from Ridleys in Calgary. Both individuals bring a wealth of industry experience and expertise to the NBDA.
National Bicycle Dealers Association Establishes Bicycle Industry Retailer & Supplier Best Practices Panel
The National Bicycle Dealers Association (NBDA) is proud to announce the formation of the Bicycle Industry Retailer & Supplier Best Practices Panel, a collaborative effort bringing together top retailers and suppliers in the bicycle industry. This initiative aims to formulate best practices that contribute to the positive financial health of both suppliers and retailers on a global scale.
National Bicycle Dealers Association Retailer Summit to be Held in Bentonville, Arkansas
The National Bicycle Dealers Association (NBDA) is pleased to announce the second annual Retailer Summit, to be held in Bentonville, Arkansas on May 22nd and 23rd, 2024. The event will take place at the 21C Museum Hotel Bentonville and is expected to attract retailers from across the country. The Summit ties in with the Bentonville Bike Fest, a three-day festival featuring over 120 brands in expo, races, and consumer events for a dynamic, multi-day industry gathering in the mountain biking capital of the world.
NBDA Canadian-Specific P2 Profitability Project Group to Host September Meeting in Cranbrook, BC, Invites Canadian Retailers to Join
This gathering promises to be a pivotal event for bicycle retailers across Canada and the NBDA extends an invitation to other Canadian retailers to join.
NBDA Unveils Specialty Bicycle Retail Study 2023, Highlighting Insights from Small to Medium-Sized Stores
The National Bicycle Dealers Association (NBDA) proudly presents the highly anticipated Specialty Bicycle Retail Study 2023.
National Bicycle Dealers Association Unveils P2 Plus Program to Boost Profitability for Retailers Grossing Over $5 Million in Annual Sales
This initiative is part of NBDA's ongoing commitment to supporting the growth and success of its member retailers across the country.
Customer Acquisition Cost: What is it and why Does it Matter to Retailers?
Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by Lightspeed indicates that the trend is widespread, which means even if your business isn’t currently worried about high customer acquisition cost yet, you probably should be soon.
3 tips to become a reference for bike newbies
What do your bike shop and the shoe store next door have in common? As retailers, you both value customer retention and steady growth. The difference? Due to the nature of your business, you can’t rely solely on regular customers. While most people have a full shoe rack, few are those who own more than one bike.
How to Keep Up with Holiday Retail Trends
There are thousands of plan options and codes and laws that seem to change every year. We are here to help you through the confusion with some simple ways to save on your healthcare expenses outside your monthly premium. (Fun Fact: one of these tips, could even help your premium go down at renewal.)
5 Ways to Save on Healthcare Outside Monthly Premiums
There are thousands of plan options and codes and laws that seem to change every year. We are here to help you through the confusion with some simple ways to save on your healthcare expenses outside your monthly premium. (Fun Fact: one of these tips, could even help your premium go down at renewal.)
Opinion: Paying a Living Wage
Pay a living wage. I know. I know. Bring out all the reasons why you can’t.
Opinion: Building Community
Let’s begin with what I believe is the second most important tool for success in the future of the cycling industry here in America: Building Community, not a customer list.
Opinion: What is Happening?
We are flush with products but demand is low. Employees are moving out of the industry, finding quality help is getting more difficult, and keeping good people is getting even harder.
Member Moment: Pedalworks
Pedalworks is all about "professional care, mobile bike repair." Owner David Spaulding has 10+ years of bike mechanic experience and operates his full service bicycle repair shop on the go, serving the Tri-Cities area Washington State.
NBDA Announces 2023 Retailer Excellence Award Winners
The National Bicycle Dealers Association (NBDA) has announced the 2023 winners of the Retailer Excellence Awards (REA).
Thomson Bike Tours is Coming To America!
Thomson Bike Tours is proud to announce a major business opportunity to its Independent Bike Shop members across the US. In allowing them to sell road, gravel, and e-bike cycling trips to some of the world’s biggest races and iconic destinations, bike shops now have a substantial revenue opportunity to add to their existing sales and service models.
5 Benefits of Listening to Feedback
There are many benefits of gaining feedback. By acting on feedback, you can increase business growth, save money, land more sales, reduce employee turnover and improve relationships with customers.
How To Drive More Meaningful In-Store & Online Traffic
Learn more from our partners at Ascent360 what the power of segmentation can do with your customer data.
NBDA Retailer Summit Celebrates Success in Bentonville, Arkansas
The NBDA Retailer Summit, in its inaugural year, served as a pivotal platform for industry professionals to network, exchange ideas, and foster collaborative partnerships.
Unno Officially Lands in the USA
The brand from Barcelona opens their dealership inquiries period.
Küat Adds D2C Channel While Innovating the D2C Model
Küat is adding a direct-to-consumer sales channel, allowing customers to buy premium hitch bike rack products and other outdoor products direct from kuat.com.
Radio Flyer expands distribution of its highly rated Flyer™ ebikes
Radio Flyer expands distribution of its highly rated Flyer™ ebikes designed for families on the go to independent bike dealers.
Welcome New Associate Member – UL Solutions
The National Bicycle Dealers Association is proud to work closely with UL Solutions, an NBDA Association Member, not only to offer solutions for brands looking for testing, but to additionally keep our members and industry best informed.
How to: Market with Emailed Transaction Receipts
Merchants asking if you want your receipt emailed to you are embracing the power of technology and statistics and we'll share why emailing receipts to your own customers has many marketing benefits.
Behind the Scenes of “Smart Marketing”
Data driven marketing (or “smart marketing”) is all about taking advantage of a direct-to-consumer approach, which is fundamentally different than mass marketing. Learn more from our partners at Ascent360.
Credit Card Processors vs. Merchant Service Providers
All credit card processors are not the same, and the level of service, support and products available are vastly different between Payment Processors, Aggregators and Merchant Services Providers.
Sea Otter Classic to Host First-Ever Industry Day
Programming includes VIP tours, a networking social and a one-day intensive retail workshop presented by the National Bicycle Dealers Association.
5 Things You Need to Know Buy Now – Pay Later Plans
BNPL is a great solution for big ticket purchases such as furniture, appliances, seasonal purchases or unexpected home or auto repairs.
Kids Category Spotlight: How to Teach Children to Ride in 2023
What we discovered is that isolating the 3 skills of balancing, braking and pedaling is the most effective way for kids to learn to ride.
Letter to NBDA Members: NBDA and CPSC E- Bicycle Safety Update
An update regarding e-bicycles, certification, and safety.
Unusual Display of Children’s Bikes Prompts Conversations that Lead to Sales with Families
This simple transaction can win the IBD $1,000s in future business with families!
Exit Strategies for Bicycle Retailers
Gift cards promote your brand while increasing sales. Gift cards provide a way to grow profits rapidly.
Getting the Best Processing Rates
Gift cards promote your brand while increasing sales. Gift cards provide a way to grow profits rapidly.
Insights from the 2022 Cycle of Influence Summit
Gift cards promote your brand while increasing sales. Gift cards provide a way to grow profits rapidly.
The Bike Cooperative, SmartEtailing, and NBDA Continue Direct Mail Offer for Retailers with Holiday Promotion
Gift cards promote your brand while increasing sales. Gift cards provide a way to grow profits rapidly.
Gift Cards Help Grow Your Business
Gift cards promote your brand while increasing sales. Gift cards provide a way to grow profits rapidly.
NBDA Bicycle Industry E Bike Safety & Standards Panel Unites to Propel Safe E-Bike Adoption in the U.S.
The National Bicycle Dealers Association (NBDA) Bicycle Industry E Bike Safety & Standards Panel convened on September 12, 2023, to address critical concerns regarding electric bicycles (e-bikes) in the United States.
NBDA Releases Cost of Doing Business Report, Sponsored by BikeExchange
Long considered a benchmark report for doing business in the US cycling industry, the Cost of Doing Business Report was released today from the NBDA.
NBDA Announces 2022 Bicycle Retailer Excellence Award Winners
The National Bicycle Dealers Association (NBDA) announces the 2022 winners of the Bicycle Retailer Excellence Awards.
Owning a Bike Shop Is Daunting Defined – NBDA Is Uniquely Built to Help
We look forward to meeting and working with you and, together, pushing cycling to business, popular and fun levels like never before.
Why WOLFF?
Beeline Connect announced today that for the second consecutive year it is lowering the price of all fulfillment subscription packages for bicycle retailers across the U.S.
NBDA to Host SuperWebinar Series Around E-Bikes and Retailer Best Practices
The National Bicycle Dealers Association (NBDA) invites all to attend a 4-part SuperWebinar Special Report Series around e-bikes and retailer best practices.
Beeline Connect Lowers Fulfillment+ Subscription Price For Second Year in a Row – Now Only $49
Beeline Connect announced today that for the second consecutive year it is lowering the price of all fulfillment subscription packages for bicycle retailers across the U.S.
The Big Gear Show Announces Dynamic Education Lineup
The National Bike Dealers Association (NBDA) is excited to announce the results of the March 2022 Board of Directors officer elections. 3 new members will be welcomed, along with 2 re-elects.
NBDA Board Welcomes New Members
The National Bike Dealers Association (NBDA) is excited to announce the results of the March 2022 Board of Directors officer elections. 3 new members will be welcomed, along with 2 re-elects.
Retailer Insights From the 2022 BLC
We are happy to share with you a brief synopsis of our key takeaways for retailers from the conference.
NBDA Expands P2 Profitability Project Program for Retailers
The National Bicycle Dealers Association (NBDA) has expanded its P2 Profitability Project Program (P2), creating a fourth group for an additional set of retailers.
Handling Declined Credit Card Transactions
When a customer’s credit card declines, it creates an awkward situation for you and the customer.
The Great Chargeback Surge of 2022
We are seeing many of our merchants who are experiencing chargebacks for the very first time after decades of business experience.
Maintain an Easy to Shop Navigation
With 85% of all purchases beginning with online engagement - bike shops are incentivized to have a well-merchandised and easy-to-shop website.
Leverage your POS data to increase profitability and build customer loyalty
SmartEtailing’s Retail Toolkit software is designed to help independent local bike shops like yours build a better business.
NBDA Bicycle Buying 2021 Consumer Research Study Identifies a New DTC Channel of Trade – The 20-Inch Urban eBike
The NBDA Consumer Research Study was the first to identify and call out the emergence and growth over the last two years of the new DTC channel of trade for bicycles and ebikes
NBDA Launches 2022 Bicycle Retailer Excellence Awards Featuring Reconstructed Application
Irvine, CA: The National Bicycle Dealers Association (NBDA) will officially open applications for its 2022 Bicycle Retailer Excellence Awards (BREA) program on February 18.
Why Funds Are Sometimes Delayed
In a world filled with increasing fraud, we are seeing more merchants have funds held or delayed and taking to social media to express displeasure.
Everything Is Too Expensive Without Value Attached to It
Research suggests that the right price may only be a small part of what people look for in buying.
International Women’s Day Ride Poised to Reach Over 1,000 Cyclists
The Together We Ride event coincides with International Women's Day (IWD) on Tuesday, March 8, 2022, and has become a genuinely global affair since its inception in 2020.
Selecting Insurance Limits – A Critical Responsibility
Canadian Insurance loss statistics indicate that the average property is underinsured by 30%! Under insuring can be an economical fatal mistake.
NBDA Consumer Research Shows Almost Half of Cyclists During the Pandemic Either Started or Returned During the Last Two Years!
“As we have announced previously, this is the first Primary Consumer research study of this size and scope done in the U.S. since 2014. It is conducted and presented by the NBDA with the research done by Sports Marketing Surveys, who will also provide their insights in the Research Report, with analysis of the research for NBDA members provided by Human Powered Solutions,” said Heather Mason, President of the NBDA in making the announcement.
NBDA hosts Retailer Roundtable: The Importance of Bicycle Fit in the Current Retail Landscape
The fit focused roundtable comes at a critical time when retailers are looking for ways to best position themselves to find extra margin and revenue sources given the supply challenges.
NBDA Announces 1st Annual Bicycle Gala – All Invited to Join
The National Bicycle Dealers Association (NBDA) has announced an industry-wide virtual celebration to take place September 24th, 2021 at 8:00 pm EST. This 1st Annual Bicycle Industry Gala, proudly presented by Shimano North America and Quality Bicycle Products is intended to be a call to action for retailers, suppliers, advocates, and new consumers to engage with the bicycle industry in this new special event.
The NBDA Continues Its Efforts to Unite Retailers and Suppliers, Welcomes New Brands as Associate Members
The National Bicycle Dealers Association (NBDA) is pleased to welcome several bicycle brands, distributors, and other partners to the organization as associate members.
NBDA Announces 2021 Bicycle Retailer Excellence Award Winners
The National Bicycle Dealers Association (NBDA) announced the 2021 winners in a ceremony at the Big Gear Show in early August.
NBDA Bicycle Retailer Excellence Award Updates –People’s Choice Voting Starts June 1st, Over $12,000 in Scholarships Available
Retailers must apply by May 31st to be eligible to participate in the People's Choice voting starting June 1st and to be eligible for the SmartEtailing scholarship with $9,500.
NBDA Releases US Bicycle Market Overview 2020 Report
The National Bicycle Dealers Association, in partnership with Jay Townley, Human Powered Solutions, announced the release of the NBDA US Bicycle Market Overview 2020 Report on the state of the US specialty bicycle retailer market.
Safe Lithium-Ion Battery Storage and Charging Procedures for the eBike Shop
Bike shops must take safety precautions with the maintenance, storage and delivery of the lithium-ion battery packs used to power the eBikes that they sell and service.
NBDA and Fixture Lab Partner in the Largest Study Ever Conducted About the Specialty Bicycle Retailer Break-ins
To learn firsthand how security is impacting retailers, the NBDA is asking all North American retailers to not only participate but share the survey with your network.
Why Men Need to Advocate for More Women in the Cycling Industry
The real issue: this is a guy problem. Nothing’s going to change with any significance until we men join the effort.
How Data-driven, Automated Marketing Keeps Shop Sales Cranking
How Data-driven, Automated Marketing Keeps Shop Sales Cranking Content provided by NBDA associate member Ascent360. What bike would you choose for a ride with
Women in the Bicycle Industry: Meet Sheri Rosenbaum – Sunflowers and Pedals / RoadBikeRider.com
Today’s Woman in the Industry is Sheri Rosenbaum, Women’s Cycling Advocate, Blogger/YouTuber Sunflowers and Pedals, and industry writer for RoadBikeRider.com, currently living in the northern suburbs of Chicago.
NBDA offers Retail Roundtable titled “Reflections from the PeopleForBikes Bicycle Leadership Conference Supply Chain Panel Discussion”
The National Bicycle Dealers Association (NBDA) is pleased to welcome Ryan Atkinson of SmartEtailing and Patrick McGinnis, President North America HLC, to lead a virtual roundtable discussion reflecting on the PeopleForBikes Leadership Conference supply chain panel discussion earlier this month.
Outside Interactive partners with The Big Gear Show in Park City, Utah
The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top North American retailers in the safest way—outside.
Women in the Bicycle Industry: Meet Shawna Macan – Mojo Cycling
Shawna Macan of Mojo Cycling shares her experiences in the bicycle industry and her tips on how individuals and the industry as a whole can make the sport more accessible to women.
NBDA Rebrands America’s Best Bike Shops Program to Bicycle Retailer Excellence Awards
The National Bicycle Dealers Association (NBDA) has officially announced a rebrand to their America’s Best Bike Shops Program. The Bicycle Retailer Excellence Awards (BREA) comes following feedback from retailers nationwide.
Celerant Technology Is Now a Preferred Point Of Sale and Ecommerce Provider for the National Bicycle Dealers Association
NBDA retailers can leverage Celerant’s all-in-one point of sale and eCommerce software to sell more bikes, accessories, parts and services with less effort.
Deep Sentinel – Security System
Deep Sentinel - Security System Only Security Camera with Guards Included - Preventing crime with after-hour surveillance for bike shops. More information: https://www.deepsentinel.com/nbda/. NBDA
Candid Content from Supplier and Retailer – What You Need to Know
The supplier/retailer relationship is critical. We all should work to nurture these relationships in the same manner that we focus on fostering customer loyalty.
Locally.com Drives Shoppers to their Favorite Brands at Nearby Shops
Locally and the NBDA are teamed up to provide the bicycle industry with a technology that will take your business to the next level.
The Bike Business and Climate Change
Spotlight Issue: Biking Industry and Climate Change - Business Climate Leaders is an advocacy group for effective, market-based programs to reduce carbon emissions.
Women in the Bicycle Industry- Meet Melanie Apel, Gravel City Adventure & Supply Co.
Melanie Fry shares her background on how she came to the bicycle industry and how she accomplishes her mission of inclusivity for women and cyclists of all levels.
Customer Retention – Part 1
Customer Retention Part 1 Contributed by Chris Baker- an employee at Putnam Cyclery, Putnam, CT and co-founder of Bakers Dozen Dog Treats; grain-free dog
The Big Gear Show
The Big Gear Show This summer, The Big Gear Show is moving up the mountain to Park City. We’re bringing together the right retailers,
NBDA Plans Event Around International Women’s Day
NBDA Plans Event Around International Women’s Day The National Bicycle Dealers Association (NBDA) is excited to invite women of the bicycle industry to take
NBDA and UK publication CyclingIndustry.News team up for exclusive benefits
NBDA and UK Publication CyclingIndustry.News team up for exclusive benefits CyclingIndustry.News and The National Bicycle Dealers Association ( NBDA ) have today announced a
NBDA Congratulates New Board of Directors Officers
NBDA Congratulates New Board of Directors Officers The National Bike Dealers Association (NBDA) is excited to announce the results of the January 2021 Board
Associate Member Press Release: David Karneboge Joins Human Powered Solutions as a Senior Advisor
The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons.
Offering Service and Maintenance Agreements: Some Thoughts
Offering Service and Maintenance Agreements: Some Thoughts Brought to you by Frank McMillan, founder of Ensure Protect, developer of R.I.D.E.S, (Ride it Daily Extended
NBDA Welcomes New President Heather Mason
NBDA Welcomes New President Heather Mason The National Bike Dealers Association (NBDA) is excited to announce that Heather Mason will lead the NBDA as
The Future of the Bicycle Industry
The Future of the Bicycle Industry And what you can do now by Bob Margevicius In recent years, the USA bicycle industry has experienced
How To Run A Profitable Bike Shop – Free eBook
How to Run a Profitable Bike Shop Running a profitable retail store is the goal. It’s also difficult—just
Interview with Bob Margevicius, Part 1
Interview with Bob Margevicius, Part 1 Recently our very own Kristin Carpenter had the opportunity to speak with Bob Margevicius from Specialized about all
The Big Gear Show Evolves for ‘21, Offering an Outdoor, Experience-Driven Event Like No Other Show
The Big Gear Show Evolves for ‘21, Offering an Outdoor, Experience-Driven Event Like No Other Show Last week, The Big Gear Show announced their
Cycling is one of the best kept secrets…
Cycling is one of the best kept secrets… by Bob Margevicius Transportation Recently at an event I was attending here in California, a very
Lepak to Leave NBDA’s Role as President
Lepak to Leave NBDA’s Role as President Current President of the NBDA Brandee Lepak PHOENIX, Arizona—Brandee Lepak will leave her role at
Attention Ohio & Alaskan Bicycle Retailers
Reinstating the Bicycle Commuter Benefit One of the things we are working on right now is to reinstate the Bicycle Commuter Benefit. The old
Useful Bicycle Accessories
Useful Bicycle Accessories You've just bought a new bike. Now, what do you do? Just climb aboard and ride away? Maybe, but a little
Hints for Purchasing a Bike
Hints For Purchasing A Bike When you're thinking of purchasing a bike, your local bike shop will be your best resource. 1. First, give
Are you covered?
Are you Covered? Per the recent article in Bicycle Retail and Industry News, many California-based bicycle retailers received emails and demand letters from a
Is Success as Simple as Following a Game plan?
Following The Game Plan Is being a success as a bicycle retailer as simple as following a proven gameplan, or "recipe for success"? Could
Are Used Bikes A Quick Fix For Inventory Woes?
Utilizing Your Current Customers To Supply Your Inventory Needs. Are Used Bikes A Quick Fix For Inventory Woes? With the current inventory situation, the
Business Planning
Business Planning The following outline for business planning has been provided by bicycle industry veteran Ed Benjamin, who owned and
How To Start A Bike Shop
How to Start a Bike Shop How to start a bike shop: follow these 11 steps if you want to be sure that
How to Enhance the Bike Retail Experience: Online Booking
Given the new realities of coronavirus, every process and daily routine is subject to review. The bike industry is no exception - and our retail experience deserves a better step one.
Charge For Minor Service Jobs: How To Run a Profitable Bike Shop
“Simply put, why do give away work for free when the work you do has actual value?”
Predicting the Top 10 Immediate Challenges for Bicycle Retailers
“It is an understatement that we are in uncharted waters. Some retailers will look for ways to exploit opportunities and others will act with more caution. Now, more than ever is the time to stay engaged in your business.”
Margins And Pricing: How To Run A Profitable Bike Shop in 2020 and Beyond
“An underperforming item isn’t a good buy if it ends up languishing on your shelves and eventually is discounted to a lower realized margin.”
Hidden Hurdles to Avoid: How To Run a Profitable Bike Shop
“You should always work towards the goal of becoming more profitable sometimes at the expense of understanding that your preconceived notions are wrong.”
Evaluating and Choosing a Location: How to Run a Profitable Bike Shop
Evaluating and Choosing a Location: How to Run a Profitable Bike Shop Ever wonder how to run a profitable bike shop? Learning how to
Vendor and Product Selection: How To Run A Profitable Bike Shop
“Why do you sell specific products/brands that are on your showroom floor? Were they simply the brands that were available, brands you chose because you endorsed them personally, or brands that offered a competitive product that returned sustainable margins for your business?”
Inventory – Part 2: How To Run A Profitable Bike Shop
“As you develop better controls on your inventory, you can more confidently increase ordered quantities, always staying within your “budget” of inventory dollars, of course.”
Improve e-bike access for your customers today
Speak up in support of sensible e-bike access to benefit your customers and bike riders everywhere.
Inventory – Part 1: How To Run A Profitable Bike Shop
“So how do you unravel the seemingly deep dark mysteries of how much inventory is correct? It is really simple actually. You want to have an amount that allows you to turn that inventory multiple times.”
A Series Introduction: How To Run A Profitable Bike Shop
“The bicycle retail industry has a wide variety of stores and one shoe does not fit all in terms of operations. My hope is that all will find at least inspiration to try and improve the bottom line.”
Sheri Mann: Shop Owner Profiles
“Our passion is just seeing people enjoy being out on their bikes.”
Adjusting in the Midst of Chaos
“When everything seems to be in constant flux in your operations, staffing needs, inventory availability, and service demands, making changes that may have felt disruptive in normal times may be easier to get done.”
Top 5 Immediate Goals for your Business
“One thing seems certain for the near term, and that is inventory levels are going to be slim, particularly if you used to just ordering as you go. You need to do some basic forecasting and get bikes on backorder now.”
NBDA Rallies COVID 19 Resources to Support Bike Shops
We at the NBDA will not waver in our commitment to serve our members even during this challenging time—but we need your support.
Engaging and Retaining the New Customer
Engaging and Retaining the New Customer We need to focus on engaging and retaining the new customer that is finding us during this time.
Change is the New Normal
“Until there is a vaccine or solid treatment discovery, social distancing, extreme cleanliness and reduced crowd sizes will most likely be a continuing reality. . The way you are operating today may very well be the new normal for potentially another 12-18 months.”
Pandemic Shop Profile: Trek Stores Florida
“Read to learn how one bike shop is adapting to the unprecedented hurdles all shops are facing during the global COVID-19 pandemic.”
Good Service in Bad Times
“Simply put, customer service during this Covid19 outbreak is all about safety. Safety means as little physical interaction as possible. “
Beeline Connect – Free Service-Scheduling Software for IBDs: Associate Member Press Release
Beeline Connect announced today that it has launched Schedule, a free service-scheduling software for independent bicycle retailers.
Covid-19 Cash And Financing Considerations
“Every small business is going to be going through these same things and I feel confident that with some perseverance and use of available options to get through the following months you can come out of this and move forward.”
Strange Times – Mind Your Messaging
“Tough times, but times in which you can cement your place in your market as not only important and relevant, but also as a compassionate and incredibly valuable member of the community.”
Strategies In Uncertain Times
“It is very important to be visible and aggressive in disinfecting not only all high touch surfaces on a very consistent basis, but customers' bikes immediately upon arrival to the store and again when handed off to the customer.”
Muc-off Rolls Out Bike Wash In-Store Refill Program in USA: Associate Member Press Release:
The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons.
Top Three Ways Inertia will Kill Profitability
“This is a very common refrain - that certain situations you face are unique enough to warrant higher than normal expenses. Be very careful of thinking in that way.”
Stay on Top of Your Marketing this Spring
“Do not neglect to keep your foot on the gas with your marketing regardless of how busy you are. Staying in front of your customers is always important, but even more so when they are making decisions as to where to buy.”
Springtime Stressors and Solutions
“The first hints of spring can bring on spring stress instead of spring fever. It is not uncommon for some shops to have a five fold or greater increase in sales between February and April. After a winter of stressing about how to pay the bills, a whole new set of stressors appear.”
Prepare for Business Disruptions Everyday
“While the Coronavirus may feel like a major potential disruption, you are always a cold and wet spring, hurricane, flooding or even road construction disruption away from having your business majorly impacted. “
Selling Ebikes Part Two: 6 Ways To Power Up Your Sales
“Put in the effort to understand the products, ride the bikes, and engage your vendors to find ways to make ebikes a success in your store.”
eBike Sales Part One: The Struggles For The Typical IBD
“The most dangerous thing in my opinion our industry can do is to make sweeping generalizations and unrealistic comparisons between the various types and sizes of businesses, and their ebike sales successes and shortcomings.”
5 eBike Website Merchandising Tips
“As we head into spring the feeling is that ebikes will continue to surge in popularity and it is important for retailers to get in front of customers with great website merchandising.”
How Coronavirus is Disrupting the Bicycle Supply Chain
Giant announced manufacturing operations in China are not back to work and will require local government approval to start back up. In addition, other bicycle producers are also temporarily halting production around the world as they struggle to get parts from China. These are signs of how the Coronavirus outbreak is creating a domino effect in straining the bicycle supply chain.
Six Disruptions Impacting the Bicycle Business
As we enter a new decade, technology and demographic changes are disrupting the bicycle market and will continue to drive evolution and innovation within the industry.
We are now in a technology world filled with surprising innovations that are changing the way we move. They are also changing the industry’s landscape for products, channels, and customers. It’s not evolution, it’s revolution.
Mentorship for Success
“We cannot stop or always predict what will or will not affect us as an industry, but we can always concentrate on being the best we can today, while helping others achieve that themselves. “
Expense Creep – Victim Or Victorious?
“MSRP and MAP pricing have two key words you should key in on. Suggested and minimum. If you follow the suggestions, you will get the minimum profits.”
Glacier Cyclery and Nordic: Best Bicycle Shop Profiles
“Glacier Cyclery and Nordic was founded in Whitefish Montana in 1982 by Ron and Jan Brunk. Over the last year or so, three long time employees have been transitioning into the owners of the business.”
Shop Rides, Planning and Protection
While group rides are a great way to build community, are you also directly appealing to these riders through marketing and product presentations/demos?
One Retailer’s Post-Recession Success: Part Two
“Regardless of the size of your business, the basics are the same - stay lean, manage expenses, and work hard to actually sell your products. Success is always worth the effort!”
Strength Through Adversity: Part 1
“Having guided his business through a very tough time, Joe now runs his business much differently, and all retailers regardless of size can glean very good information from some of the most important things Joe uses as tools to stay ahead of the game.”
What’s the Value of Your Customer and POS Data?
“As we barrel headlong into an increasingly data driven world you will be running at a major disadvantage if you perform poorly in these areas, to your competitors who collect and accurately keep clean actionable data, and utilize it in very focused ways. ”
Kegel’s Bicycle Store: Best Bicycle Shop Profiles
“Asked to identify a bright spot it was without hesitation Robb highlighted the almost doubling of his e-bike business in only his second year of seriously selling them.”
Single vs Multi-Brand Model
“Have you experienced success with a single main line model that would have not been possible otherwise, or do you feel carrying several brands is the route to take for positive results? “
Syracuse Bicycle: Best Bicycle Shop Profile
“Syracuse Bicycle seems has figured out the secret sauce to bring new riders into the fold, keeping those riders moving up to enthusiast level and then onto evangelists of cycling and the shop. “
P2 Consult – Is It For You?
“I believe strongly that any retailer that learns how to asses their businesses health by demystifying the financial side of their business, will begin to make better decisions that ultimately lead to increased profits.”
5 Simple Profit Boosters You Can Try Today
“Retailers are, or should be trying everyday to improve their businesses profitability in some way or another.”
Open the Door to Women – A Podcast Overview
“The first thing I took away from this podcast was the importance both Lisa and Laura placed on the need to engage both Women and Youth. These two groups have historically been under served or misunderstood in a very male dominated industry and sport/activity.”
Bad Online Reviews can be Heartbreaking
“Bad reviews can be painful as both a business and personally. In order to combat the negativity be honest and acknowledge the issue with the customer.”
5 Easily Overlooked Customer Service Must-do’s
When you think of the term customer service what comes to mind? For most of us, we know when we aren’t getting it of course. To me, customer service has come to represent anything that makes a customer yours. So what is it exactly?
10 Things to do This Off-Season
There are several ways to spend your off season. What are some things you can do?
NBDA Partners with David DeKeyser to Create P2 Consult
New program is designed to help dealers become more profitable through affordable, one-on-one business analysis and coaching
Extended Service Program: NBDA Rolls Out RIDES
NBDA Rolls Out RIDES, an Extended Warranty and Service Program New benefit for member retailers to be offered in conjunction with Ensure Protect
Merchandising your Website to Keep it Fresh
Great merchandising helps a customer shorten their journey. How do you give them something interesting to look at?
Website Basics for Bike Shops
It’s 2019. Shopping starts online. Is your store’s website up to the challenge?
SEO Isn’t as Scary as You Think
A long-term plan to improve customer experience—even incrementally—should be at the heart of your SEO strategy.
Sprucing Up Service
Don’t just make room for the service department; design it.
Selling Adventure
How do you sell “adventure” in this new era of bikepacking and gravel grinders? We asked 4 top shops…
Adapt or Die: 4 Fresh Ideas to Win at Retail
Use social media to inform buying decisions, find profits in sustainability, and other key takeaways from the 2019 Los Angeles Retail Symposium
Grow Business With Click and Collect: Buy Online, Pickup In-Store
Help locals find your shop, expand your hours to 24/7 and sell more stuff—all without complicating your business
Shop Profile: This Catfish is Most Definitely NOT Angry
At this Minnesota shop, third-wave cool is grounded in a deeply Midwestern authenticity.
Danger Ahead: The Risky Business of Building MTB Trails
Beware of accepting unnecessary liability, and reduce risk with a few simple CYA steps
How Does Your Website Stack Up?
Find out with a FREE tool from one of NBDA’s partners!
Dealer to Dealer: ALL the Bells & Whistles?
A candid discussion on safety accessories, risk and liability
The Truth About E-Bike Sales
Ideas and insights from electric specialty dealers, who have a different way of selling
Broadcast Your Local Knowledge
Sell your destination and give the best advice—both online and in person—to earn visitors’ business
Giant Bicycles: Coming Full Cycle
Catching up with Giant USA GM John “JT” Thompson
4 Ways Smart IBDS Use the Web to Grow Local Sales
If your website isn’t actively generating sales, you’re doing it wrong.
Locally is Helping Retailers
Locally is helping retailers lure local customers off-screen and in-store.
Define Your Core Values
Hire the right people (and keep them!) by spelling out your values, and then measuring against them
We Make Mountain Bikers: The Benefits of Sponsoring a NICA Team
“There are absolutely no downsides to sponsoring your local NICA team.” —Hill Abell
Need to Know: Start Collecting Customer Data NOW
Loyalty marketing dramatically boosts revenues, but only with a clear picture of who your customers are
Make Owner’s Manuals: The Little Idea
Something as simple as a self-produced owner’s manual helps them keep rolling dependably, and opens the lines of communication to your staff.
3 Steps to Make Your Website Pay Off
Attract more visitors and close more sales—both online and in-store—with these key strategies
Let My People Go Riding: Taking on Bike Tours
Diversify your business—and deepen customer relationships—by offering bicycle tours
Dealer to Dealer: Cell Phone Use on the Sales Floor
Necessary sales tool, or nuisance on the job? See where your colleagues stand on cell phones…
Shop Profile: Wheat Ridge Cyclery – Growing Up
This family-owned Denver shop went big while keeping customers first.
The XX Factor: 4 Ways Women Are Good For Business
Catering to women isn’t about flowery comfort saddles and pink accessories; it’s about being a modern, relevant, more successful retailer.
Treat Your Website Like a Second Store
Would you trust an amateur to build your next shop location?
A Tale of Two Bike Shops
The internet disrupted retail, so what? Find your niche, respect your customers, and adapt.
5 Reasons to Get Social Media Now
With social media, small businesses can give their local word-of-mouth global reach
Tariffs: Caught in the Trade War Crossfire
The bike industry—and IBDs, in particular—could be collateral damage under Trump’s proposed tariffs
Open Your Doors to Online Shoppers
Diversify your business and grow local market share with a “click and collect” strategy.
Ask a Dealer: Seasonal Employees
Landry’s Tom Henry tells us how he finds, hires and trains quality seasonal help
Master of Disaster
Know what’s covered—and NOT covered—by insurance before disaster strikes
Know (How to Target) Your Customer
Convert marketing to sales with Customer Profiling and Personalized Messaging
You’ve Got Mail: 4 Reasons to Consider Direct Mail
Snail mail is still popular among businesses, because it gets results.
Q+A: The Fresh Batch
Bruno Maier discusses Batch Bicycles, the new, IBD-only brand from Huffy
Rethinking Bike Demo Days
Offsite demos are one of the most effective ways of getting butts on bikes, a key step in the sales process.
E-Commerce: Why Your Shop Needs to be Online
So many consumers start their buying journey online that having an active Web presence is no longer an option, but a necessity.
Ask a Dealer: More About Mobile Repair
Noel Kegel and Brian Mikiten dig into the hows and whys of their mobile repair ops
6 Tips to Improve Customer Satisfaction
A New Staff Training Program Takes Aim at Customer Satisfaction
Turnover and Profit: For What It’s Worth
How to Boost Turnover and Profit by Valuing Your Work
Dealer to Dealer: The Dirt on Custom Jerseys
Hard-won tips and advice from dealers on shop-branded kits and jerseys
Selling the Season
3 holiday merchandising tips to put your customers in the buying spirit
The Best for the Rest
3 of America’s Best Bike Shops share ideas to implement NOW to make next year your most successful
The Year-End Review: 3 Steps to a Better Bottom Line
Act now—before Tax Day—to increase your profitability a year from now.
TDM: A Wonky Acronym That Means More Business
Throw your know-how into these bike commuting efforts to earn new customers
Van Life: Mobile Bike Shops
Bike shops on wheels are driving into your neighborhood. Here's what you should know.
QR Code Links
RIDES: Ride It Daily Extended Service Additional Revenue. Customer Satisfaction. Customer Retention. The NBDA is proud to partner with Ensure Protect so that we