Outspokin’

The online member magazine of the NBDA

Outspokin’ connects specialty bicycle dealers, suppliers, advocacy groups, and individuals of the bicycle industry to the news and information they need to stay ahead of the curve in a fast-changing retail environment. Outspokin’ provides a platform for advice and content and provides readers with tips, news, and insights from multiple channels within the industry.

Outspokin’: Content with purpose

A modern, successful bike shop is responsive, community-oriented, and customer-focused. Outspokin’ gets it and brings together the stories and resources to help you get there. From shop profiles to creative ways shops are engaging their communities, to financial resources, sales tips, and ideas from suppliers, Outspokin’ is helping retailers navigate the unpredictable times.

Outspokin’: Contribute

The contributors at Outspokin’ are a mix of leading retailers, industry experts, and cycling advocates who help you make sense of it all.

Are you in the bicycle industry or another industry that could shed some light on ours? We would love to hear from you. We know that retailers, sales staff, mechanics, fitters, tour guides, brand reps, independents, and suppliers have lots of interactions that can lead you to be a great resource of knowledge. Readers and future contributors are encouraged to send their column contribution of 1000 words or less with images to info@nbda.com. Content may be edited for style and length.

Outspokin’ Articles:

Thomson Bike Tours reaches new peaks in global partnerships

By |News, Outspokin’|

Already renowned as the #1 Tour de France Premium Tour Operator, Thomson Bike Tours has recently enhanced its global notoriety through a series of strategic partnerships. Teaming up with industry giants Specialized, Santini, RidewithGPS, Skratch Labs, and Belgian Waffle Ride; Thomson is poised to elevate its trip support and experience to World Tour level.

The Bike Gallery Celebrates 50 Years

By |News, Outspokin’|

No one embodies the rich history of Charlotte's bike market quite like Alirio "Al" Lizarazo, a visionary whose journey from Colombia to the Queen City in 1962 would forever shape the landscape of cycling in our beloved region. In 1970, Al Lizarazo's odyssey took a pivotal turn when he joined a local hardware store that not only sold bicycles but also serviced them with care and expertise.

National Bicycle Dealers Association Calls for Input in E-Bike System Supplier Study

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) is calling upon bicycle retailers across North America to participate in a crucial survey aimed at assessing E-bike System Suppliers. As the E-bike category continues its rapid expansion, fostering strong relationships with suppliers becomes paramount.

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Basso and Lee Cougan – Dealer Direct Program for the US Market

By |News, Outspokin’|

Stardue Group, the holding company of Basso and Lee Cougan, has announced a dealer direct program for the US market. Stardue Group is a family-owned and managed business based in the north of Italy. All bicycles are hand made in Italy. From design and engineering to production and assembly, the entire process is controlled by the company.

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NBDA Bicycle Industry Retailer and Supplier Best Practices Panel Unites to Align the Industry

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) Bicycle Industry Retailer and Supplier Best Practices Panel convened on January 16, 2024, to address global supplier and retailer working ways with discussions aimed at fostering methods to maximize industry financial health and profitability. The panel's discussions revolved around Discounts and Online Pricing, DTC Sales and Servicing, DTC Sales Assembly, Set Up and Shipping and finally, Promoting the Value of the Specialty Bicycle Retailer.

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NBDA Addresses Retailer E-Bike Safety and Standards in Quarterly Panel Meeting

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) Bicycle Industry E Bike Safety & Standards Panel convened for the second time on December 12, 2023, to address critical concerns regarding electric bicycles (e-bikes) in the United States. The panel's discussions revolved around using Technology to minimize the impact of battery fires, an exploration of Throttles, Insurance Coverages and Battery Health.

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National Bicycle Dealers Association Announces Results of 2023 Fall Board Election

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) is delighted to announce the results of its 2023 Fall Board Election, where two outstanding candidates were elected by a majority member vote. Joining the NBDA Board of Directors are Clark Butcher from Victory Bicycle Studio in Memphis, TN, and Greg McDonald from Ridleys in Calgary. Both individuals bring a wealth of industry experience and expertise to the NBDA.

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National Bicycle Dealers Association Establishes Bicycle Industry Retailer & Supplier Best Practices Panel

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) is proud to announce the formation of the Bicycle Industry Retailer & Supplier Best Practices Panel, a collaborative effort bringing together top retailers and suppliers in the bicycle industry. This initiative aims to formulate best practices that contribute to the positive financial health of both suppliers and retailers on a global scale.

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National Bicycle Dealers Association Retailer Summit to be Held in Bentonville, Arkansas

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) is pleased to announce the second annual Retailer Summit, to be held in Bentonville, Arkansas on May 22nd and 23rd, 2024. The event will take place at the 21C Museum Hotel Bentonville and is expected to attract retailers from across the country. The Summit ties in with the Bentonville Bike Fest, a three-day festival featuring over 120 brands in expo, races, and consumer events for a dynamic, multi-day industry gathering in the mountain biking capital of the world.

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NBDA Canadian-Specific P2 Profitability Project Group to Host September Meeting in Cranbrook, BC, Invites Canadian Retailers to Join

By |News, Outspokin’|

This gathering promises to be a pivotal event for bicycle retailers across Canada and the NBDA extends an invitation to other Canadian retailers to join.

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NBDA Unveils Specialty Bicycle Retail Study 2023, Highlighting Insights from Small to Medium-Sized Stores

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) proudly presents the highly anticipated Specialty Bicycle Retail Study 2023.

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National Bicycle Dealers Association Unveils P2 Plus Program to Boost Profitability for Retailers Grossing Over $5 Million in Annual Sales

By |News, Outspokin’|

This initiative is part of NBDA's ongoing commitment to supporting the growth and success of its member retailers across the country.

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Customer Acquisition Cost: What is it and why Does it Matter to Retailers?

By |Outspokin’|

Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by Lightspeed indicates that the trend is widespread, which means even if your business isn’t currently worried about high customer acquisition cost yet, you probably should be soon.

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3 tips to become a reference for bike newbies

By |Outspokin’|

What do your bike shop and the shoe store next door have in common? As retailers, you both value customer retention and steady growth. The difference? Due to the nature of your business, you can’t rely solely on regular customers. While most people have a full shoe rack, few are those who own more than one bike.

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How to Keep Up with Holiday Retail Trends

By |Outspokin’|

There are thousands of plan options and codes and laws that seem to change every year. We are here to help you through the confusion with some simple ways to save on your healthcare expenses outside your monthly premium. (Fun Fact: one of these tips, could even help your premium go down at renewal.)

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5 Ways to Save on Healthcare Outside Monthly Premiums

By |Outspokin’|

There are thousands of plan options and codes and laws that seem to change every year. We are here to help you through the confusion with some simple ways to save on your healthcare expenses outside your monthly premium. (Fun Fact: one of these tips, could even help your premium go down at renewal.)

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Thomson Bike Tours is Coming To America!

By |Outspokin’|

Thomson Bike Tours is proud to announce a major business opportunity to its Independent Bike Shop members across the US. In allowing them to sell road, gravel, and e-bike cycling trips to some of the world’s biggest races and iconic destinations, bike shops now have a substantial revenue opportunity to add to their existing sales and service models.

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NBDA Retailer Summit Celebrates Success in Bentonville, Arkansas

By |Outspokin’|

The NBDA Retailer Summit, in its inaugural year, served as a pivotal platform for industry professionals to network, exchange ideas, and foster collaborative partnerships.

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Welcome New Associate Member – UL Solutions

By |Outspokin’|

The National Bicycle Dealers Association is proud to work closely with UL Solutions, an NBDA Association Member, not only to offer solutions for brands looking for testing, but to additionally keep our members and industry best informed.

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Unusual Display of Children’s Bikes Prompts Conversations that Lead to Sales with Families

By |Outspokin’|

This simple transaction can win the IBD $1,000s in future business with families!

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The Bike Cooperative, SmartEtailing, and NBDA Continue Direct Mail Offer for Retailers with Holiday Promotion

By |Outspokin’|

Gift cards promote your brand while increasing sales. Gift cards provide a way to grow profits rapidly.

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NBDA Bicycle Industry E Bike Safety & Standards Panel Unites to Propel Safe E-Bike Adoption in the U.S.

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) Bicycle Industry E Bike Safety & Standards Panel convened on September 12, 2023, to address critical concerns regarding electric bicycles (e-bikes) in the United States.

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NBDA Releases Cost of Doing Business Report, Sponsored by BikeExchange

By |News, Outspokin’|

Long considered a benchmark report for doing business in the US cycling industry, the Cost of Doing Business Report was released today from the NBDA.

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Why WOLFF?

By |Outspokin’|

Beeline Connect announced today that for the second consecutive year it is lowering the price of all fulfillment subscription packages for bicycle retailers across the U.S.

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NBDA to Host SuperWebinar Series Around E-Bikes and Retailer Best Practices

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) invites all to attend a 4-part SuperWebinar Special Report Series around e-bikes and retailer best practices.

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Beeline Connect Lowers Fulfillment+ Subscription Price For Second Year in a Row – Now Only $49

By |Outspokin’|

Beeline Connect announced today that for the second consecutive year it is lowering the price of all fulfillment subscription packages for bicycle retailers across the U.S.

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Leverage your POS data to increase profitability and build customer loyalty

By |Outspokin’|

SmartEtailing’s Retail Toolkit software is designed to help independent local bike shops like yours build a better business.

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NBDA Bicycle Buying 2021 Consumer Research Study Identifies a New DTC Channel of Trade – The 20-Inch Urban eBike

By |News, Outspokin’|

The NBDA Consumer Research Study was the first to identify and call out the emergence and growth over the last two years of the new DTC channel of trade for bicycles and ebikes

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NBDA Launches 2022 Bicycle Retailer Excellence Awards Featuring Reconstructed Application

By |News, Outspokin’|

Irvine, CA: The National Bicycle Dealers Association (NBDA) will officially open applications for its 2022 Bicycle Retailer Excellence Awards (BREA) program on February 18.

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International Women’s Day Ride Poised to Reach Over 1,000 Cyclists

By |News, Outspokin’|

The Together We Ride event coincides with International Women's Day (IWD) on Tuesday, March 8, 2022, and has become a genuinely global affair since its inception in 2020.

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NBDA Consumer Research Shows Almost Half of Cyclists During the Pandemic Either Started or Returned During the Last Two Years!

By |News, Outspokin’|

“As we have announced previously, this is the first Primary Consumer research study of this size and scope done in the U.S. since 2014. It is conducted and presented by the NBDA with the research done by Sports Marketing Surveys, who will also provide their insights in the Research Report, with analysis of the research for NBDA members provided by Human Powered Solutions,” said Heather Mason, President of the NBDA in making the announcement.

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NBDA hosts Retailer Roundtable: The Importance of Bicycle Fit in the Current Retail Landscape

By |News, Outspokin’|

The fit focused roundtable comes at a critical time when retailers are looking for ways to best position themselves to find extra margin and revenue sources given the supply challenges.

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NBDA Announces 1st Annual Bicycle Gala – All Invited to Join

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) has announced an industry-wide virtual celebration to take place September 24th, 2021 at 8:00 pm EST. This 1st Annual Bicycle Industry Gala, proudly presented by Shimano North America and Quality Bicycle Products is intended to be a call to action for retailers, suppliers, advocates, and new consumers to engage with the bicycle industry in this new special event.

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The NBDA Continues Its Efforts to Unite Retailers and Suppliers, Welcomes New Brands as Associate Members

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) is pleased to welcome several bicycle brands, distributors, and other partners to the organization as associate members.

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NBDA Bicycle Retailer Excellence Award Updates –People’s Choice Voting Starts June 1st, Over $12,000 in Scholarships Available

By |News, Outspokin’|

Retailers must apply by May 31st to be eligible to participate in the People's Choice voting starting June 1st and to be eligible for the SmartEtailing scholarship with $9,500.

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NBDA Releases US Bicycle Market Overview 2020 Report

By |News, Outspokin’|

The National Bicycle Dealers Association, in partnership with Jay Townley, Human Powered Solutions, announced the release of the NBDA US Bicycle Market Overview 2020 Report on the state of the US specialty bicycle retailer market.

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NBDA and Fixture Lab Partner in the Largest Study Ever Conducted About the Specialty Bicycle Retailer Break-ins

By |News, Outspokin’|

To learn firsthand how security is impacting retailers, the NBDA is asking all North American retailers to not only participate but share the survey with your network.

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Women in the Bicycle Industry: Meet Sheri Rosenbaum – Sunflowers and Pedals / RoadBikeRider.com

By |Outspokin’|

Today’s Woman in the Industry is Sheri Rosenbaum, Women’s Cycling Advocate, Blogger/YouTuber Sunflowers and Pedals, and industry writer for RoadBikeRider.com, currently living in the northern suburbs of Chicago.

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NBDA offers Retail Roundtable titled “Reflections from the PeopleForBikes Bicycle Leadership Conference Supply Chain Panel Discussion”

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) is pleased to welcome Ryan Atkinson of SmartEtailing and Patrick McGinnis, President North America HLC, to lead a virtual roundtable discussion reflecting on the PeopleForBikes Leadership Conference supply chain panel discussion earlier this month.

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Outside Interactive partners with The Big Gear Show in Park City, Utah

By |News, Outspokin’|

The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top North American retailers in the safest way—outside.

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Women in the Bicycle Industry: Meet Shawna Macan – Mojo Cycling

By |Outspokin’|

Shawna Macan of Mojo Cycling shares her experiences in the bicycle industry and her tips on how individuals and the industry as a whole can make the sport more accessible to women.

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NBDA Rebrands America’s Best Bike Shops Program to Bicycle Retailer Excellence Awards

By |News, Outspokin’|

The National Bicycle Dealers Association (NBDA) has officially announced a rebrand to their America’s Best Bike Shops Program. The Bicycle Retailer Excellence Awards (BREA) comes following feedback from retailers nationwide.

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Celerant Technology Is Now a Preferred Point Of Sale and Ecommerce Provider for the National Bicycle Dealers Association

By |Outspokin’|

NBDA retailers can leverage Celerant’s all-in-one point of sale and eCommerce software to sell more bikes, accessories, parts and services with less effort.

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Deep Sentinel – Security System

By |Outspokin’|

Deep Sentinel - Security System Only Security Camera with Guards Included - Preventing crime with after-hour surveillance for bike shops. More information: https://www.deepsentinel.com/nbda/. NBDA

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Candid Content from Supplier and Retailer – What You Need to Know

By |Outspokin’|

The supplier/retailer relationship is critical. We all should work to nurture these relationships in the same manner that we focus on fostering customer loyalty.

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Women in the Bicycle Industry- Meet Melanie Apel, Gravel City Adventure & Supply Co.

By |Outspokin’|

Melanie Fry shares her background on how she came to the bicycle industry and how she accomplishes her mission of inclusivity for women and cyclists of all levels.

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NBDA and UK publication CyclingIndustry.News team up for exclusive benefits

By |News, Outspokin’|

NBDA and UK Publication CyclingIndustry.News team up for exclusive benefits CyclingIndustry.News and The National Bicycle Dealers Association ( NBDA ) have today announced a

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Associate Member Press Release: David Karneboge Joins Human Powered Solutions as a Senior Advisor

By |Associate Press Releases|

The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons.

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The Big Gear Show Evolves for ‘21, Offering an Outdoor, Experience-Driven Event Like No Other Show

By |News|

The Big Gear Show Evolves for ‘21, Offering an Outdoor, Experience-Driven Event Like No Other Show Last week, The Big Gear Show announced their

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Predicting the Top 10 Immediate Challenges for Bicycle Retailers

By |Outspokin’|

“It is an understatement that we are in uncharted waters. Some retailers will look for ways to exploit opportunities and others will act with more caution. Now, more than ever is the time to stay engaged in your business.”

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Margins And Pricing: How To Run A Profitable Bike Shop in 2020 and Beyond

By |How to Run a Profitable Bike Shop, Outspokin’|

“An underperforming item isn’t a good buy if it ends up languishing on your shelves and eventually is discounted to a lower realized margin.”

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Evaluating and Choosing a Location: How to Run a Profitable Bike Shop

By |How to Run a Profitable Bike Shop, Outspokin’|

Evaluating and Choosing a Location: How to Run a Profitable Bike Shop Ever wonder how to run a profitable bike shop? Learning how to

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Vendor and Product Selection: How To Run A Profitable Bike Shop

By |How to Run a Profitable Bike Shop, Outspokin’|

“Why do you sell specific products/brands that are on your showroom floor? Were they simply the brands that were available, brands you chose because you endorsed them personally, or brands that offered a competitive product that returned sustainable margins for your business?”

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Inventory – Part 2: How To Run A Profitable Bike Shop

By |How to Run a Profitable Bike Shop, Outspokin’|

“As you develop better controls on your inventory, you can more confidently increase ordered quantities, always staying within your “budget” of inventory dollars, of course.”


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Inventory – Part 1: How To Run A Profitable Bike Shop

By |How to Run a Profitable Bike Shop, Outspokin’|

“So how do you unravel the seemingly deep dark mysteries of how much inventory is correct? It is really simple actually. You want to have an amount that allows you to turn that inventory multiple times.”

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A Series Introduction: How To Run A Profitable Bike Shop

By |How to Run a Profitable Bike Shop, Outspokin’|

“The bicycle retail industry has a wide variety of stores and one shoe does not fit all in terms of operations. My hope is that all will find at least inspiration to try and improve the bottom line.”

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Beeline Connect – Free Service-Scheduling Software for IBDs: Associate Member Press Release

By |Associate Press Releases, Outspokin’|

Beeline Connect announced today that it has launched Schedule, a free service-scheduling software for independent bicycle retailers.

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Muc-off Rolls Out Bike Wash In-Store Refill Program in USA: Associate Member Press Release:

By |Associate Press Releases|

The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons.

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eBike Sales Part One: The Struggles For The Typical IBD

By |Outspokin’, Selling Ebikes|

“The most dangerous thing in my opinion our industry can do is to make sweeping generalizations and unrealistic comparisons between the various types and sizes of businesses, and their ebike sales successes and shortcomings.”

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How Coronavirus is Disrupting the Bicycle Supply Chain

By |COVID-19, Outspokin’|

Giant announced manufacturing operations in China are not back to work and will require local government approval to start back up. In addition, other bicycle producers are also temporarily halting production around the world as they struggle to get parts from China. These are signs of how the Coronavirus outbreak is creating a domino effect in straining the bicycle supply chain.

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Six Disruptions Impacting the Bicycle Business

By |Outspokin’|

As we enter a new decade, technology and demographic changes are disrupting the bicycle market and will continue to drive evolution and innovation within the industry.

We are now in a technology world filled with surprising innovations that are changing the way we move. They are also changing the industry’s landscape for products, channels, and customers. It’s not evolution, it’s revolution.

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Glacier Cyclery and Nordic: Best Bicycle Shop Profiles

By |Outspokin’, Shop Profile|

“Glacier Cyclery and Nordic was founded in Whitefish Montana in 1982 by Ron and Jan Brunk. Over the last year or so, three long time employees have been transitioning into the owners of the business.”

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What’s the Value of Your Customer and POS Data?

By |Outspokin’|

“As we barrel headlong into an increasingly data driven world you will be running at a major disadvantage if you perform poorly in these areas, to your competitors who collect and accurately keep clean actionable data, and utilize it in very focused ways. ”

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Open the Door to Women – A Podcast Overview

By |Outspokin’|

“The first thing I took away from this podcast was the importance both Lisa and Laura placed on the need to engage both Women and Youth. These two groups have historically been under served or misunderstood in a very male dominated industry and sport/activity.”

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QR Code Links

By |Outspokin’|

RIDES: Ride It Daily Extended Service Additional Revenue. Customer Satisfaction. Customer Retention. The NBDA is proud to partner with Ensure Protect so that we

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2023-09-14T23:13:04+00:00

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