BMX Foundation – Igniting Love of Bikes Through Education
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BMX Foundation – Igniting Love of Bikes Through Education: Mike DuVarney, Executive Director of the BMX Foundation, has the best job in the world: putting kids on bikes—and his enthusiasm for it is contagious. In this episode of Bicycle Retail Radio, you’ll learn how the BMX Foundation is igniting a passion for cycling by bringing STE(A)M programs and BMX athletes into schools across the country.
Even if your shop doesn’t stock BMX bikes, you can still work with your local schools and camps to bring a Read to Ride, Track Modeling, or BMX STEM Program to your area, because kids on bikes today become adults on bikes tomorrow. The BMX Foundation is creating a pipeline of future cyclists while enhancing STE(A)M education and building kids’ confidence on and off the bike.
Please enjoy listening to BMX Foundation – Igniting Love of Bikes Through Education.
Support the show (https://nbda.com/articles/donation-form-pg511.htm#!form/Donate)
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Episode 21 – BMX Foundation
Tue, 8/18 10:42AM • 44:05
SUMMARY KEYWORDS
bike, program, USA BMX, BMX, started, kids, people, cycling, bicycle, track, ride, talking, retailers, stem, school, foundation, BMX track, sport, realized, hear
SPEAKERS
Rod Judd, Pat Hus, Mike Duvarney
Rod Judd 00:10
You are listening to bicycle Retail Radio brought to you by the National Bicycle Dealers Association.
Pat Hus 00:16
Hello, this is Pat who’s coming to you from the Bicycle Retail Radio presented by the National Bicycle Dealer Association. And today I am here with Mike Duvarney, who is the executive director of the USA BMX foundation. And we have a really interesting discussion planned for today. But before we jump into a conversation with Mike and him telling us a little bit about himself, I thought I’d just give you a quick background on me been in the bike industry for close to 40 years going back to Newbury Park, California. My dad bought a bike shop when I was 14, manage the store and college, and eventually led to an outside wrapping job and ultimately have worked for a number of companies in the bike engine. Including Cannondale American bicycle group. Titus Easton Bell sports fan most recently was with Interbike for almost seven years as the trade show director. Today, I am a consultant in the industry and working for a number of different companies on specific projects and looking for my next challenge my next opportunity. So that’s a little bit on me. I won’t bore you with any more than that. And now I’d like to turn it over and welcome, Mike. Mike, welcome, and thanks for being a part of this.
Mike Duvarney 01:27
Absolutely. I appreciate you having me.
Pat Hus 01:29
So I spoke with john David a couple of weeks ago and he told me his background who was the executive director of USA BMX, but tell me your background, give us your background in the related industry. And then how you got to USA BMX.
Mike Duvarney 01:43
So John, and the majority of staff at USA BMX or BMX, right, they grew up in it, they know it, they know it, well. These guys really cut their teeth and BMX at USA BMX. I mean, there is the staff here that have been here since the 70s. A good percentage The staff have been here 20 years or more. I know it’s crazy. I’m the exact opposite of that. So for 16 years, I worked in the camp and after school and education market, people hear that they think sports camps so they think of a local kid, or local coach meeting some people at the parkour gym. This was a large scale 11 different sports, multiple states, hundreds of camps going on in a week. So that really helped me and prepared me for a lot of this has helped with our success. I sold that business in 2017. My true passion is developing youth programming. I started a consulting group. In my first month, I had zero clients. Within a few months, I had some of the largest names in business, USA BMX, eventually was one of those clients. I started out 10 hours a week and 2013 helping develop which would be some of our first educational programmings. Four years later resulted in a full-time opportunity. He’s the executive director of the foundation.
Pat Hus 02:56
That’s fantastic. You came from a very different background. Great to hear somebody that has that broader perspective and brings that to the table every day. I got to believe that helps you with what you’re trying to do.
Mike Duvarney 03:07
I guess it just depends on which side of the table that you’re on. I like to think that it helps. And I like to think that I have a different perspective. Not everyone agrees with me and I respect that. But I note that I am truly passionate about what it is that we are doing. And I bring that to work with me every single day. I think I have the best job in the world. And I have some very, very lofty goals here at USA BMX foundation. At the end of the day. I just want to put more kids on bikes.
Pat Hus 03:36
That’s awesome. Let me ask you this. Do you ride bikes now that you’ve been a part of this crazy industry that we like to call home? Are you riding bikes now?
Mike Duvarney 03:45
Do you mean my crazy collector like the rest of you? Yes, I’ve started so I’d always had a mountain bike. And like most people, that bike just collected dust in the garage, but once I started, I realized that I have an opportunity once one of these guys say, Hey, you want to go for a ride and I’m out riding with, you know, an Olympian, I should probably take advantage of those opportunities. That’s something I’m going to regret if I don’t do that, and then just also realizing that it’s like golf, how much business is done on the golf course, I realized how much business was done on bikes. In fact, for the longest time, the CEO of Sam’s Club had a podcast called Business on Bikes. And so for me, I thought, you know what, I need to ride more. So that developed into a couple of other bikes, and then I really went all in and got a gravel bike. And I absolutely love this gravel bike. It’s the best bike I’ve ever owned. And honestly, you could take away all my other bikes and I’d be happy with just this bike.
Pat Hus 04:39
That’s so great to hear you say that because it is the bike of choice these days. It enables you to go wherever you want to go. If you want to go off-road and you can if you want to go around on the street, you can it’s really the most versatile thing that’s happened in a long, long time. So
Mike Duvarney 04:52
glad to hear you’re out there. Well, I gotta tell you, it was forced on me if I’m being brutally honest. It was forced on me and I didn’t want If I didn’t want to be that trendy guy, you know, and I got the bike and I started riding it. And it didn’t take long to figure out why it is so popular. I absolutely love this bike. And so you know, now I’m already looking at the next level of a gravel bike. So I’m in hook, line, and sinker.
Pat Hus 05:18
Awesome. All right, well, let’s shift gears a little bit because we did a podcast couple weeks back with john and he talked a lot about us a BMX really painted a very encouraging and exciting picture of what’s happening in the BMX world today, and it’s great. And I want you to bear in mind, our audience is primarily weighted towards bicycle dealers, bicycle retailers. So that’s who we’re talking to here today. And I think John really expressed to them the opportunity that’s happening within the BMX world and a lot of these retailers who maybe have said, you know, BMX is not important to our business anymore. Maybe hopefully, they’re rethinking that way of approaching the business. And today, we’re going to shift gears over to the foundation side and again, With a retail flavor, let’s think in that those types of terms, but I think everybody needs to understand a little bit more about the USA BMX Foundation, how it got started, and how it correlates with USA BMX, the sanctioning body?
Mike Duvarney 06:13
Great question. And I’m sure we’ll chop this up into smaller segments, but the short of it is from the mid-90s to 2013 that USA BMX Foundation was a nonprofit organization that housed our race for life in Waunakee scholarship, two wonderful programs that have been in existence for a long time. You can find more information on our website, USA BMX Foundation, org, but from really then 2013 to 2017 is when I came into the picture, and we started to really see what the foundation could be, and really gearing it more towards youth and getting more kids on bikes. And so we started to develop that youth programming. We came up with a set of programs like I said, I was working 10 hours a week. And as we develop these programs, we needed to get out there and tell the world about it. And we really didn’t do a great job of that from 2013 to 2017, we went to a few educational conferences, did some email marketing, really did zero social media. And so the programs grew virally over that period of time. And so from 2017, is when we really started getting going, we launched full time 2017, we launched our track modeling program or other read ride program, which I know we’ll probably get into all that hired or second staff members, December 2017, and then our third staff member, and from there, it just kind of taken off. And so now we’re a fully separate, fully functional 501 c three. And our goal every day is I mentioned before, and I’m sure I’ll say later on in the podcasts a dozen times our mission purpose is to get more kids on bikes.
Pat Hus 07:45
Yeah. So talk a little bit more about the goals the foundation, obviously the overarching is getting more kids on bikes, but there’s a lot more depth to what you’re doing and you guys list them on your website, these six Foundation’s goals. Can you talk a little bit more about those and That’s gonna dovetail right into some of the programs that you guys are doing today?
Mike Duvarney 08:03
So I’ll break it into two parts. I’ll talk about the goals of the foundation, and then kind of our mission, vision, etc. But then I think the real important second part of this is, how do we work with the sanctioning body? How do we work with USA BMX, right? How do we actually say BMX? So our mission statement is pretty short and simple. It is creating a passion for education and sport through cycling. And one of the things that people point out all the time is it doesn’t say anything about BMX. We are all about BMX, and everything we do every day involves BMX, but we’re about getting kids on bikes, and I believe that if you fill that funnel, the more kids you put on bikes, the more kids are going to ride BMX and so that guides really everything that we do. And then the second part of that is how we work with the sanctioning body. We utilize the framework and infrastructure of their tracks, their track operators, and athletes. And so you look at USA BMX I know john touched on 320 plus tracks, and each of those has a track operator board, etc. that network allows us to really plug kids into that framework. Each one of our programs provides a trial membership to the local BMX track. So not only are we working with the kids in the schools each and every day, thousands of kids per day, literally but where there’s a specific call to action to get all of those kids out to the local BMX track. And I know you and John talked a lot about the growth with USA BMX. I think a lot of that growth comes from their initiative with this programming, but they’ve invested so heavily in
Pat Hus 09:41
This, the part that I love is what you guys are doing at the school level, which is, again, we’re talking to a retailer audience here. And this is where I hope we can paint the picture of opportunity for these retailers to get more involved. But I love the fact that you guys are going into the schools and talking about things and getting kids out on And getting them engaged in multiple ways. So you guys really have four cornerstones that you are focused on in your education initiatives. Can you walk us through those four and kind of give some depth of what they’re doing and what the kids are doing?
Mike Duvarney 10:12
Yeah, absolutely. Before I get into each one of I think one of the things if we’re talking specifically to that retailer, part of the reason these programs have been so successful is the approach. And I have met hundreds of deeply passionate people that have spent their entire lives in the bike industry. And I think that’s a positive and negative, right because when someone’s passionate about something, they lead with it, and you can see it and you can feel it and I totally get that. But if you want something you’ve never had before, you have to do something that you haven’t done before. Right. So with these educational programs, their educational programs for cycling programs second, and some people don’t know how to react to that. But these are truly educational programs. And what I mean by that, is we take the auspice of education specifically STEM education, science, technology, engineering, and math, or in some cases, steam, science, technology, engineering, arts, and math. And we use the bike as the framework to deliver that education and the educational term for that are disguised learning is disguised learning concepts. And so through that, these programs have been vetted. They’ve been aligned, aligned, meaning that you hear so much about today’s educational standards. People are teaching to the test schools and teachers are teaching to the test. These programs are aligned for specific grade levels. So the things that are talking about in the classroom are in these specific programs. And that’s part of what has really helped with the growth of this. So when I’m out talking or our track or our athletes are out there talking about these programs, their educational first cycling second, and that is open so many doors for us. So the first program that we came up with was the STEM program, and it’s basically an eight chapter, BMX program where students are going to use a bike to learn for Friction resistance or conference, etc. Bikes are simple machines. And as I start to use those words, a lot of different visions go through people’s minds. Just to give a very specific example one of the chapters, students are going to ride the bike with a stock tire. On a BMX bike. It’s a smooth tread tire, and they’re going to talk about the handling properties of that tire. What does it sound like? It’s smooth, it doesn’t really make a sound. What does it feel like it feels like a tire? Well, now the students are going to swap out that front tire for a super knobby, aggressive front tire. Well, that has now changed the handling properties of that bike, very similar to studded snow tires on the front of the car. How does it sound while it’s louder? How does it feel it’s bumpier. Well, that results in more friction, more resistance, slower times. I mean, I say that and we all get that. But if you’re a fourth or fifth grader, this stuff all of a sudden it’s like a light bulb goes off in your head and this is the program that I wish I had when I was that age. So total. That’s the first program. It’s an eight-chapter program developed to get kids on the bike and really help them understand and overcome that barrier to entry to have it.
Pat Hus 13:10
Are you teaching the teachers to present this? Or do you have people that are going into the classroom and doing this?
Mike Duvarney 13:16
I referencing my sports camp history and model before what drove me insane almost literally, was the fact that we have hundreds of tamps going on a week and those were staffed by staff that had direct reports to me and, and it was something that we are managing. And so before I even came to USA, BMX, I had in my mind, this vision of the next thing I was going to develop, which was going to be a teach the teacher model, and get out from under that way of managing all of that. And so that’s exactly what all of these programs are. So the program is student-led student taught. There’s an instructor there to help them, but we sell this as a kit, which includes five bikes, five helmets, tools, stand alternative tread tires. And we ship that to the schools. And then that school that boys and girls club that KCC, YMCA, etc, use it for school time after school time summer camp. And the numbers for that program are actually pretty staggering. So to date with just that stem kit alone, we sold 781 of those stem kits. Well, if you if I’m a retailer, and I know there are five bikes in each of that, you can do the math and see that that’s a ton of bikes. Yeah. So you know, and so that’s 781 Park stands that are in schools across the country, you know, and so the great thing about this program is, most people when they think stem, they think tech and technology. These programs are not consumable, right? It’s something that they’re going to use and kids are going to go through it. And so we have some of these programs that have been in place since 2013. Since we initially started, were 10 kids at a time go through this program. There. schools that have had hundreds of kids use these programs time and time again. And so it’s truly something that happens literally every single day. And I’ve had people question and asking challenges that you can go to our website, there’s a map of where every program is around the country, you can see that there is a USA BMX Foundation STEM program going on every single day, somewhere in the United States. So it’s pretty amazing to think about, but all of that is being done by either volunteer or after school program providers, teachers, track operators around the US.
Pat Hus 15:34
Okay, that’s what I’m wondering have to figure out and your target age and grade for the STEM program, you’re looking at fourth and fifth graders primarily, is that right? It’s really third, fourth, and fifth, I use the example of fourth and fifth, it’s really when they start getting that dexterity that familiarity. And honestly, with the 20-inch bike, it’s also a size thing. So it’s really geared towards third, fourth, and fifth. I know I’ve been going on and on about the program for a while because, you know, I love it. I’m very proud of that. But one of the things that surprised me the most about the program is how many middle schools we have purchased it because it speaks to that kid. That kid that maybe missed it the first time around, you know, when you’re in the classroom and you’re starting to get that glazed overlook. And some of these concepts, you put a kid outside on a bike, they just get it.
16:22
Bicycle Retail Radio is supported by our NBDA members. All our member benefits can be found at NBDA.com to join the NBDA today.
Mike Duvarney 16:35
Do you mind if we jump into the track modeling program?
Pat Hus 16:37
No, absolutely. I was going to preface this but before I jump into the track modeling, to me, this BMX STEM program is ideal for setting the stage and get the kids excited about it right and not every kid’s gonna take to it but a lot of them will and they want more. And now there’s another organization called Project bike tech that’s out there today that is at the high school level were and they’re actually starting to look to Towards Middle School. So now you got a kid hooked. Now there’s something that they can graduate into at the high school level where they can actually learn how to become a bicycle mechanic and become valuable coming out of high school or during high school. So there are programs out there that are coming together to really where we can start growing the next wave of not only, you know, riders, but people that could actually make a career out of the bicycle industry, which is exciting. So anyway, I just wanted to share that story, because I think project bike tech would actually align really, really well with this. But let’s talk about it because I was watching the videos online and I really got a kick out of it. Man, how fun would it have been to do what you guys are doing with these kids on the track modeling, so talk about track modeling in the school because it’s really cool.
Mike Duvarney 17:44
So track modeling program, it came to existence, from the fact that I had teachers calling and saying, I love the STEM program, but it includes five bikes and an only serves 10 kids at a time. I need something that incorporates my whole classroom or grade level. And so as I started sketching out ideas, I’m a big believer in the arts. And I really wanted something that was hands-on something that was able to reach more kids. And it came from this idea of a school asking to build a track. And the school said, we’re interested in building a track, but we want the students to build the track. And as I started talking to them, I thought that they were talking about building a replica scale track. And they were talking about building a life-size track, right, and, and so as we started talking through this, I started sketching some ideas out. And then when I realized what they were talking about, I was like, here’s the program. And there were two folks at the Tulsa Sports Commission that I worked very closely with on this and they’re big partners of ours. I know you and John talked about the facility in Tulsa a little bit. And they were really starting to champion our STEM program. And I said, What do you guys think about this and I laid it out. And then we just sat there brainstorm. for the day, and that birth really tracks modeling program, and so it’s a steam program. It is only for fourth graders, it’s aligned with in fourth grade. And I’ll put this challenge out there because it’s something that I think people have a hard time getting their mind around. This is the only program that I know of that encompasses an entire week of school, bell to bell Monday through Friday, 25 plus hours of instruction. The schools give us this entire week devoted to BMX. And so students start by conceptualizing their idea of what a BMX track is. They’re watching videos looking at pictures, they understand the history of BMX back from the flat track days and how it’s evolved into an Olympic sport. And as that has changed, how the tracks have changed, bikes have changed, technology has changed. And then from there, they start working into groups. And I’ll tell you, Pat, this is that secret sauce to this program is this next part, which is the social and emotional learning and it’s a big buzzword in education. Right now, but so many people today are trying to figure out how do I work with other people? How do I work in groups, you know, we don’t work really independently, we work with other people, we don’t get to pick who we work with. And so this program really targets that. And so there’s a big focus on group projects and roles. And it’s a major focus on design planning, engineering, architecture, and construction. So they Skype with one of our pro athletes, and they get to ask them their first-person perspective, what is it like to ride a BMX track? What features do you like? What do you look for in a track? And so they start to build these concepts of what their track could be. And then they ask questions of a track builder or real track builder, and what features work well together. How tall should my features be? How many berms should I have? How tall should the tabletop be? And so they’re getting to ask questions from a track builder and there’s some interaction and now they’re starting to layer in the educational world. They call it scaffolding to suddenly scaffold these countries. concepts. And then really the highlight of the program is on the third day the students go out to the local BMX track, and we split them into three groups. Of course, they get to ride the track, one of the groups is going to ride the track. And the majority of these kids are riding a track for the first time and many are riding a bike for the first time. So imagine never riding a bike and then going on a BMX track. And people just lose their minds when they hear this, right, because they’re trying to envision it and it’s exactly what you think it is. It does not go smoothly at first, but what you see is confidence. And you see these kids grasping it, and your kids fall. Yeah, kids fall, and they get right back up, and they go again. And now we’re building resiliency, which is a big part of building kids today. So one group is riding another group is learning how the track features and the stem component factors into those tracks features. And those berms that they thought on the video were six or eight feet tall. They realize they’re 14 feet tall and they can’t walk Upon the smoke like a cereal bowl. And then the last part is the third group realizes the track has a system and the track cannot operate independently of these systems. Why do we have like, extend our operating hours, and make it safe? Why do we have a snack bar? Why do we have a parking lot? Why do we have speakers, and they realize that you know, independently these are components, but they all work together to form a system. And so now they’ve taken their knowledge that they’ve built from the videos and their own sketches and designs. The knowledge from the pro rider, the knowledge from the track builder, and their firsthand personal experience, they go back, make some revisions. And now they build a replica scale model of their own BMX track and they build it out of the dirt. And so they build on a two-foot by four-foot board. And one of my favorite things to see is when adults see these kids doing this for the first time and we bring all the dirt in we bring all the supplies in and all day, Thursday and all day Friday. These kids spend the day building bringing their creations to life. And so it’s really heavily rated in the earth sciences and mathematics, scale and repin ratio really aren’t introduced to fifth grade, these kids are understanding how to bring all of this design to life. And it’s really, really amazing to watch. And then on the last day, we hand out trophies and awards. It’s judged by a panel of local communities. And a lot of times that attracts builder, retailers, we often invite retailers to come in and partake in this. And it’s really a wonderful thing to see. And so as an asterisk, to all of that. We’re working on some really cool stuff. There are some organizations nationwide that have seen this and their heads exploded, and they’re trying to get us to take it to astronomical levels. We’ve had a couple of different groups ask us if we can do this across 20,000 schools. And the answer is no hard, hard. No, you know, and just mathematically figuring out the hundred 80 days of the school year, getting all of those kids out to the track, it just doesn’t happen. And so We are working on a way to scale this. We’re working on some VR AR technology where students don’t have to go to the tracker if there’s not a track nearby. But we are working on some really exciting things with some really fun partners to make this happen. And so it’s a steam program again, specifically designed for fourth graders.
Pat Hus 24:18
Awesome.
24:21
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Pat Hus 24:44
Just because we got more stuff to cover. I’m going to shift gears on you. And have you talked a little bit about the reader ride program at the root of it. It’s similar to just you know good old fashioned AR and AR points that I remember my kids having to read and get their AR points but you’re Have a little different spin to it, talk to us a little bit about reading arrive, Read the ride comes back to the concept I mentioned earlier where I wanted something a whole school could do with a whole school to do at one time and get behind reading is reading. I’m a horrible reader. And the funny thing about myself is I have a passion for education and learning and I hate reading books. I’ll read an article, I’ll read anything online. I love absorbing information on learning, but I hate reading long, boring books. And I don’t think I did it enough as a kid and Harry Potter wasn’t around then, you know, back then it was Choose Your Own Adventure or one of those books, right? But for me, I want to instill a love of reading in kids. And so we encourage kids to read minutes or minutes whether you’re reading a newspaper, a comic book or a book, top reader for each grade level gets a variety of prizes. The top reader for the school gets a BMX bike and helmet. And it really is that simple. And it’s funny to see schools implement this program and the kids that they thought would participate or not The ones that are participating, they have kids that they would have sworn are not readers and hate reading those kids like myself. And they come out of the woodwork to own that bike and win that bike. And so it’s a great program. We have it going on all across the country. Fantastic. I’m like you, I’m not a big reader. But if I was a fifth-grader, and I knew if I read a bunch of stuff, I have a chance of winning a bike. I’m all about it. So are those bikes? Part of corporate sponsorship? How do you guys come about those bikes are they donated? Can a local retailer be the donator of the bike and helmet? How does that work?
Mike Duvarney 26:34
So all of our programs include some sort of cycling hook or cycling component like, you know, even our school speeches and our school program, which I think we’ll talk about in a second, but really, forever and ever. We were supported by Free Agent and KHS. You talk about retailers and bike dealers. I got to give a shout out to Wayne de Grey with KHS and Wayne taught me everything about this bike business and I learned so much from him. He was our partner on this for really six years, almost seven years. So with that he really was our main sponsor, our main provider was until recently mongoose came to us. And mongoose really loved what we were doing. They noticed, you know, all of the thousands of kids we are impacting. And so we’ve been talking to them for forever over a year to try and put this together. And so now, the bikes that we provide for all of our programs, and this is new for our STEM programs for our readers to ride programs, track modeling, everything is all mongoose bytes.
Pat Hus 27:36
Okay. Well, I just glad that they’re down. Go ahead.
Mike Duvarney 27:38
Well, I was gonna say, Pat, I’m glad that they’re getting bikes. I will say that I have had local bike shops to come to me and ask if they could donate a bike to read the ride. My answer is yes, absolutely. Yes. 100%. We provide the prizes, they provide the bike, and that gives that dealer that plugin all day every day. Yes, yes, yes. And I’m We’ll talk about, you know, bike dealers and getting them more involved. You know, hopefully, we do at some point, but absolutely, yes.
Pat Hus 28:07
Okay, good. Good. Good, good. Good. So talk about motivational speaking in the schools and trying to inspire these kids. And how does one go about that? What kind of speakers are we talking about? And how broad is that today, your motivational speaking piece? This came to me when I stood on a stage a few years ago, in front of some elementary school students, and I realized it just dawned on me. I mean, I’ve known it for a while, but it’s that it was that striking moment where I realized I am no longer cool. And 49 years of age, my cool and, and I could be up there giving, I could be like the Oprah like giving every kid a bike. They wouldn’t care. I’m still not cool. And we do give out a lot of bikes for various things. You put a BMX athlete in front of kids and these kids see themselves. They hear the stories of these athletes starting to ride and young age and sticking with it and overcoming all of their obstacles and injuries that resonate with these kids. And what I found in the more I started learning about our athletes within the sport is every writer, every athlete has a story. And I was so fortunate. When I started in this, I started asking people if I’m going to latch my wagon to one athlete, who should it be? And universally, everyone said, Donnie Robinson, Tony Robbins, Tony Robbins, it’s got to be Donnie Robinson. So I meet this guy, this Donnie Robinson guy, and he’s an Olympic medalist. 2008 Olympic bronze medalist. 2009 UCI World Champion, multi-time world champion, you know, BMX Hall of Fame. I mean, this is the guy and his accomplishments on the track have been great. But I’ll tell you what this guy has done since he retired. And what he’s done for the sport of BMX, and what he’s done for cycling is unbelievable. And so when I realized that Donnie had a message And his message was, how far can two wheels take you? And it was a metaphor for his bikes, taking them all around the world. And his bike was his thing. At five, five, he realized that football, basketball, soccer, all of those other things were not his thing. Cycling was his thing. And I was like, we’re on to something. So Johnny’s message was, maybe hockey’s your thing, maybe cooking is your thing. Maybe acting is your thing. But how you find your thing is by trying new things. And it was really that partnership with Donnie that helped me understand this, and seeing the way they react to him versus the way they reacted to me. And as I started going out and learning more about our athletes and our stories, I started expanding our stable of speakers. And I’ll tell you about going out to schools now. We have a couple of dozen athletes that do it. And every message is different. But the reaction from the kids is all the same. It’s truly incredible. And so These motivational stories, you know, the stories on failure. They’re stories on equality. There’s a variety of different stories. And we have someone speaking in a school somewhere in the country at least once a week. And before every one of our 30 plus nationals across the country. We’re going into schools and speaking. That’s awesome. Nobody was talking to me back in the day, but this, I’m really glad to hear you say this. And I think it’s super important. These kids that age. They need somebody to inspire them. And I think BMX is attainable. It’s a bicycle like you said, you don’t have to be six, one at 13 years of age to be on the basketball team. There’s not that pressure. So I love it. You’ve got these guys going out there. These folks. Talk to me a little bit about how a local bike retailer can engage with the foundation and the work that you guys are doing at the school level. Is there an opportunity for them to sponsor How do they lend a hand? How do they get involved and have a translate to these families and these kids coming to their business You know, this is a tough one for me because I’ve seen the best and worst of the cycling industry as a result of reaching out to bike shops. And you know, I think it’s important to be clear and honest with this. You know, I hold sent Facebook messages to shops, asking them to get involved and some of them just haven’t responded but worse. I’ve had others that flat out told me you know what, this isn’t for them and it’s not their target market. And yeah, it just sucks the wind out of my sails. But at the same time, you look at Ben’s Bikes down in Tucson, or the Bicycle Shack in Arvada, Colorado. There are two examples of people that I could call right now and say, Hey, can you help me with this? And they’re in they ask the question. All right, tell me more about it. And then they asked, How do I get involved? And then once they started seeing it, and once they started seeing the love and passion these kids had for cycling, they just got it and what I realized is there’s a correlation. Both of these people are successful in their shops, as a result, Some other things, but I think they just did it all the way around. Right? And so yeah, I can tell you that going back to our STEM program, I get a lot of jokes because I have been able to negotiate that we ship bikes on assembling to schools and allow kids to assemble them, and then write them. And people are like good watches. So you know, the bikes are shipped directly to the schools in the STEM program, the kids assemble the bikes, and then the kids learn to ride those bikes. And they’re like, how does that happen? Well, we were able to work it out the same response we get when we have kids that have never ridden a bike before, how they’re able to ride, and a BMX track. And sure there’s some risk involved. But the reason I say that is the bikes go through a safety check and that STEM program, but your bike dealer and you want to get involved. It starts right there. And then they have so many questions. And one of the biggest questions I get is that someone will take a picture with their cell phone is what is this and it’s a chain breaker in their toolset. They’re like, what is this? It looks like a whip. What is this? You know, and they don’t know what it is. And they want to know what it does and how to use it. And there’s only so much that we can handle from a national level. At some point, we need some people on the local level that want to be involved. And the schools would love some way to have someone come in and talk about their own cycling experiences, and how they got involved with like you were talking about with Mercedes and project bike tech and her group and how those kids get involved or how their work today can lead into a career within cycling. And so there’s a variety of ways to get involved. I mentioned judges for the track modeling program. I mentioned donating bikes. The thing is, is all I’m really asking people for in this is their time, I think that it’s time and recognizing the value of this customer for the long haul because if they get up in front of a couple of hundred kids each year, even if 10 of them become hooked on cycling. Guess who’s going to be buying a mountain bike when they’re 15 And they’re racing in Nikah, or they’re just passionate about they go ride with their dad or the mom or whatever. That’s what we’re trying to get across. It’s a BMX bike, it’s a 200 $250 bike. It’s not a huge margin generator for retail. But down the road, that customer who started off in your store is a BMX, or he or she could very easily become an enthusiast mountain bike, or maybe even a road cyclist, or, you know, who knows, but we’ve got to start somewhere. And there’s a long tail here that I think retailers need to recognize. It’s more of an investment. And it’s an investment in time at this point.
Mike Duvarney 35:35
So I heard this from a retailer and I’m going to repeat it. Two people walked into the shop. The guy walks in, by himself that wants to buy a $3,000 road bike, or guy walks in with this kid that wants to buy a $500 BMX bike, who are you going to help? And I thought for sure, he was going to say the road bike guy and he says, BMX and he says, I’ll tell you why. Number one, I’m going to have that customer Life. And the people in the sport are constantly upgrading their components, their racing flight, and they’re going to grow as the sport grows. And as their love of cycling grows, they’re going to start collecting bikes, as we joked about at the beginning. And the second part was that the complete bike is called a complete bike because it’s complete. You may not see that guy for another five, 610 years. And I thought that was so dead-on. I know, it’s not everyone, but so many of these retailers. They do not think about that long tail on that lifelong customer.
Pat Hus 36:31
Yep, I agree. Just because we’re getting near the end here. A couple-three more questions here. I still want to come to you with it. So talk to me a little bit about how you guys are funded. How’s the foundation primarily funded? And you mentioned mongoose? Is there any other support? I don’t know if Wayne D is still involved in the cage, si. But are there other companies that are investing in your programs and in the foundation? What more can the industry be doing to help support your initiatives, Mongoose is a large funder of what we’re doing at this point, we are a foundation. Last year we secured over $100,000 in community grants. And this year we’re on track for 2020 to surpass that. So we’re funded a with a large donation from USA BMX, be from the BMX industry, see from grants and other donations, just like any other 501 c three. And then the second part of that you were asking about, what was the second part of your question? I’m just wondering if the supplier community besides mongoose was, you know, taking an active role. And if there was any investment on their part.
Mike Duvarney 37:36
It’s coming around, I will tell you that the more that these programs get out there, the more some of these groups see what we’re doing and really begin to understand it. You’re starting to see more and more and I mean, I’m excited about that.
Pat Hus 37:50
Good, good, good. Well, I think that you know, us doing this, these two podcasts, hopefully, this starts to filter out and starts to have an impact because I think the more you guys and JOHN mentioned that when he and I had our conversation how we’ve got this incredible inertia going behind us a BMX, and it’s not getting out to the market, the bike industry doesn’t realize To what extent the success you guys are having and that there’s growth. There’s a lot of BMX companies that when you talk to them, they’re kind of snickering and they’re going, Yeah, we’re killing it, we’re up 25%. I mean, it’s great. But that story needs to get broadcast a little bit louder to a bigger audience. So hopefully, these podcasts and the more and more what you guys are doing at the school level, it’s going to start to filter up to the companies that can make a real difference, and can help expand the programs that you guys have already laid the groundwork for. So I’m encouraged by that. But here’s where I just kind of wind things down and just have you speak to how do you see BMX fitting into the overall cycling ecosystem? You know, the whole big picture? Where does BMX fit into that?
Mike Duvarney 38:58
this is a tough one because I think that there’s a lot of people that see it as a kid sport. And it’s something you do for a little while, right? And I get that. But really, it’s where the cycling industry starts. And there are a couple of things. Number one, I think listening to some of the cycling industry talks about getting more kids on bikes. And then the next thing out of their mouth is talking about trending paint schemes, or apps or all of that stuff. I mean, please, that is not going to get more kids on bikes, it’s not going to get more kids and bikes at all. And so they want to get more kids on bikes that look at the people that are getting kids on bikes. And it’s not just our organization, there’s a ton of grassroots organizations out there that are doing it. And the other thing that I’ll say about it, is you go through our photos, you go through our videos, we are hitting every single diversity, and every single gender point out there. We are seeing just as many girls on bikes, and just as many people of color on bikes, if not more, and so I think that overall every kid Starts their journey on a 20-inch bike at some point. And I’m not saying that every kid needs to race. I get that. You know, recently, we had a great meeting with Nika. And one of the things I learned about Nika is that you can be a member of their team of one of their cycling teams, but you don’t have to race and my head exploded. I was like that is so genius. The kid wants to feel a part of something bigger and better. And so why not be a part of a cycling team and you just go out you practice all the time, and maybe racing isn’t your thing. I am all about BMX. And I am all about BMX racing and the wonderful work that tons of people have done before. But it’s about time that we look at this in a different way. And so I think that when the industry realizes that this isn’t a kid sport, and it’s something that people do for a time, and they realize that this is really where that long-tail starts, I think that you’re going to see those people start to see growth in their business and a shift in their business and you look at some of the other programs we offer, like our BMX racing league, that’s another wonderful program actually founded by Donnie Robinson that we talked about earlier. manufacturers are starting to come around to these items and look at them and tilt their heads go the life and seen that before. How do I get involved in that? And so for me, we are a family sport. And what other sport can you get out there and ride with your kid, your kid races and then a little while later, the brother-sister races, mom races, and dad races? And I just love the fact that our sport, in general, recognizes people of all abilities, all races, all genders, all colors, and that every single person can race.
Pat Hus 41:37
Love it. Mike, you did a great job here. Man. I really appreciate everything you’ve shared with us today. I want to thank you for taking the time out of your valuable day. I know you’ve got a lot of things on your plate. So I really, really appreciate you taking the time to spend with everybody today. Is there any last comment you’d like to make to our audience just as a wrap-up? The very last thing I would say is that there’s a lot of great work going on. Right now within you cycling and people say all the time, well, I didn’t know about this, or I didn’t know about that. And I will tell you that there’s a group of folks getting together, forming a movement right now in the cycling coalition. And I’m sure you’ve heard about it. And you’ll hopefully have tat from people for bikes, the youth cycling initiative on in the future. But there are a lot of good minds, a lot of people that are putting a lot of time and energy into figuring out how do we get more kids on bikes? And how do we keep kids and people on bikes? And I think that the results of that as you’re starting to see that now come out, and the effects of that, but long term, I can’t wait to see the next five to 10 years. Hallelujah. My friend, I am a big fan. I’m on the board for People for Bikes in the Bicycle Product Suppliers Association. So I’ve been in those preliminary discussions about our youth initiatives and what we need to be doing to cultivating the next wave of cyclists. If we don’t, we run the risk of losing more and more of them and we all know how important Like is to a kid. It’s that first taste of freedom, right? I remember getting on my bike and riding to the store and we can’t let this generation this next generation of kids not have that experience in their life because they’re, they’re getting sucked into these digital tools that take him away from outside and getting outdoors and doing things as a family and you guys are really leading the charge. I applaud your efforts. Once again, I thank you for your time. And I’d like to just wrap up by saying thank you all for listening and taking part in this. And this is the bicycle retail radio, presented by the National Bicycle Dealer Association. Thanks
Rod Judd 43:40
for listening. This has been bicycle retail radio by the National Bicycle Dealers Association. For more information on membership and member benefits, join us @NBDA.com
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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
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