Will E-Commerce Continue to Grow in 2021?

Originally aired on 12/15/20.

Bike shops have seen a dramatic acceleration in their e-commerce business this season. The bike industry wasn’t the only retail sector that experienced this rapid shift in consumer channel preferences. But the big question is – was this just related to COVID or is this the new way consumers want to shop? Ryan Atkinson of SmartEtailing will share what large retailers and retail experts have to say on e-commerce, offer key takeaways from what was observed in 2020, and provide his perspective on what you should expect from your website in 2021.

 

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.