The Friday Retailer Flex – Episode 6

Friday Retailer Flex

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Friday Retailer Flex – Episode 6

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Employees – Attract and Retain.

Support the show

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The Friday Retailer Flex Ep 6

Fri, 4/2

SUMMARY KEYWORDS

employees, opportunities, bicycle, dealers association, industry, location, careers, today, responsibilities, application, job, offering, retain, retail establishment, step, retailer, hiring, store, work, potential

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National bicycle Dealers Association.

Heather Mason  00:17

Welcome to the Friday retailer flex This is a weekly digest of inspirational and actionable insights you can implement today. This is Heather. If you’re a first-time listener, be sure to check out all the previous episodes, do us a favor and leave a review. Alright, so today we are talking about employees, it’s how to find them and how to retain them. I found myself inundated with emails, calls and messages from shops looking for quality help. So today, today is a good one. The industry has experienced a boom we’re in need of qualified sales staff and professional mechanics more than ever. So, the question is, where can we find these employees, it’s important to have a strategy, so I have a few places to start. First, think about the old fashioned in store applications. Go ahead, set up a small sign in store let people know you’re accepting applications. You can even interview people on the spot if you like someone. So not only will you have a in store application, but you can utilize technology to connect people to more information about your role. So, think about a little QR code in your store that links to an online application. Second step look at your website, I want you to build a strong About Us page on your website. And I also want you to build a careers page. On the careers page list any openings you have, making it easy to apply right online, you can also share real employees’ stories and even engage more with photos and videos that show potential employees what it’s like to work at your shop. third tip think about those professional social networks. So networking is so important. It’s critical in our industry. And there are several social networking websites that you can use. I like LinkedIn, it’s easy to post your position opening and even make a little announcement. Fourth step think about your employees. Usually, your employees are the best spot to looking for potential candidates, they’re already a built-in ambassador for your location. And they’re also likely to find potential staff members who are going to be a great cultural fit. So even one step further than your employees, think about your suppliers or your customers, let them know you’re hiring. And they’re going to be a great source for finding those potential new hires. Fifth place think about industry job boards. So, most job speakers start their search right away with going on bicycle retailer or outdoor industry jobs. These are great places to start your search as well. So, if you’re going to post an ad on there, be specific about your location, your job needs, and indicate whether you’re hiring full part time or temporary. This will make it super easy for potential people to find open roles within your location. All right, second half of today’s talk is once we have these best new employees, it’s important to keep them so many employees are working long hours these days and under way more stress in years past, it’s super important to recognize and reward their effort. A few tips to do that. First, understand that employees have individual aspirations. So, we’re all unique humans, and we all have our own goals and dreams. So, if you want your employees to feel appreciated and value, take the time to get to know them. So, employees should feel valued as people rather than just viewed as another cog in your wheel. So, I’m not saying you have to form deep friendships, but having idea of what your employees’ goals are, and what steps they want to take within your retail establishment will give you a chance to engage them in tasks and opportunities that serve their need. So, in order to really cultivate these relationships, and get a full picture of each one of your employee’s personal goals, make sure you create an open-door policy and allow your employees to approach you whenever they feel they need to discuss something. Second way to retain employees is delegate meaningful responsibilities. So, when an employee is assigned a task that require a high level of responsibility, not only are they more engaged with their work, but you are also showing them that you trust them and have faith in their abilities. So, an employee who is engaged in their job and encouraged with meaningful responsibilities is far more likely to stay focused on the job that is at hand rather than think about the ride they took last night or let their minds wander to the possibility of other opportunities. And finally, the last thing I have for retaining employees is think about offering opportunities for growth and career advancement. So, we know that one of the top reasons for low employee retention is the lack of opportunity for growth. When an employee isn’t seeing any progress in the career path or any opportunities within the company that they’re working for. They might start to look elsewhere. So, think about offering specialized training different career paths within the company. Talk about these things. Every time you offer an app, an employee an opportunity for growth, you are showing them that you believe in their talent, and that they can advance their career right with you. So that wraps it up. The takeaway is to know that you as a store owner can make purposeful choices that will allow you to attract and retain employees. Today, I challenge you to foster a sense of unity and teamwork at your location. By recognizing a work that’s well done, reward your employee’s extra effort and honor their scheduling needs. Think about ways that you can incentivize them. None of these things have to cost a dime. If you would like to support the show. Don’t forget to subscribe, share your favorite episodes and we appreciate your support. Thanks for listening now go be great.

NBDA   05:52

This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership, and member benefits, join us at nbda.com

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NBDA LogoThe NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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