Own your Local Community with a Local Digital Strategy

Originally aired 5/19/21.

With demand for bikes and gear growing at unprecedented levels and competition from big-box retailers at an all-time high, it’s critical for SMB retailers to incorporate a comprehensive digital marketing strategy.  Launching an eCommerce site is step one, but in order to rank on popular search engines, ongoing changes to your website are crucial.  In this session, we will discuss the importance of an SEO (Search Engine Optimization) strategy, and how you can ‘own your local community’ by combining a local, SEO strategy with same-day, curbside pickup, and email automation. Then, keep those customers coming back to your store or website by sending personalized, targeted (and automated!) emails based on your individual customers’ prior purchases and preferences, bringing 6x higher transaction rates as opposed to sending mass messages!

Presenters:

Michele Salerno, Marketing Director & Assistant VP, Celerant Technology
Jennifer Cheng, Social Media & SEO Manager, Celerant Technology

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

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