Create Customers for Life – Use Your Data
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Create Customers for Life – Use Your Data
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This episode’s guest is Scott Buelter, CEO and President of Ascent 360. A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built marketing programs for over 50 Fortune 500 clients in multiple industries. Working closely with the team at the NBDA, Scott has been helping to lead retailers’ best practices in data collection, guiding and educating on the importance of offering personalized and customer-centric service. This is a timely conversation as we as an industry look for insight in marketing, communication, and outreach to keep all cyclists engaged with the industry and local retailer.
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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
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