Everyone Needs Water – Why Not Make It Refreshing as Hell?
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Everyone Needs Water – Why Not Make It Refreshing as Hell?
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This episode’s guest is Matt Lyon. Matt is the President and CEO of HydraPak. He’s worked in the outdoor industry for decades and serves as the Board Chair of the California Outdoor Recreation Partnership. In 2018, Polar Bottle, a US-made Colorado based company, joined HydraPak, forming a partnership between two industry leaders and creating new ways to live out the Polar Bottle message. Focused on the bike market and growth and being a cyclist himself, Matt has refined the Polar Bottle line, expanded the US facility, and focused on custom bottles, quick turnaround, and retailer flexibility. In this conversation we will dive into the history of the two companies, the US expansion, Polar Bottle brand, state of the industry, and future plans.
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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
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