How to Grow Your Kids Category in Store
In a recording on December 1, 2022, NBDA President Heather Mason sat down with Lauren DiMartino, North American Market Lead at Kids Ride Shotgun, for a NBDA Member Roundtable Event focused on the kids category. In this conversation listen in to learn why the kids category is so important to a retailer’s offering and what the current climate is like around kids sales. The conversation dives deep into retailers who are excelling at sales and why, tips for interacting with parents regarding bike and helmet sizing, and what’s missing in the current landscape. The roundtable is jam packed with value-add nuggets for retailers of all sizes.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
