Running a Well-Oiled Retail Machine
This episode’s guests are Steffen Root and Jaryn Pierson, the Co-Owner and Manager of Berkshire Bike and Board, with 3 locations in the Northeast. The conversation touches on retaining the mom-and-pop feel within your store while running a well-oiled machine, how a detailed structure helps all areas of operations, placing the right person in the right place, and how important it is to get every customer that comes in the door to experience the joys of an ebike. All this and more filled with optimism and a bit off apprehension as we enter into 2023.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
