Focus on Where You Are World Class
This episode’s guest is Chris Carmichael, the Founder and Chief Endurance Officer of CTS, one of the original and most respected companies in the endurance coaching profession. Within the episode learn how you as a retailer can look at your service offerings from the viewpoint of a coach, including ways we can fuel the cycling journey for all who come in your store, focus on being the knowledge experts and coaching customers, the importance of e-bikes, and finally surefire ways to build a dedicated fit rider community.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
