Focus – Kids Category
This episode’s guest is Lauren DiMartino who is leading the US brand development for Kids Ride Shotgun. There’s no better first step into the world of mountain biking than the Kids Ride Shotgun child seat. Learn why focusing on kids is important. Topics include changing the way we are teaching kids to ride, developing a customer for life, and keeping the cycling sport growth going so it does not age out. So much in this conversation for retailers of all sizes.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
