Bike retail is tough. HLC makes it easier.

This episode’s guest is Derrick Boatwright, Director of Marketing and Commercial Innovation at HLC. With a background starting in bike retail and over 20 years of experience at HLC serving in many different roles from sales to purchasing and marketing to ecommerce, Derrick and the crew at HLC are hyper-focused on making bike retail easier.  Through the use of technology, HLC is making it easier for retailers to save time, increase their profits, and remain relevant in a changing marketplace. We chat about the philosophies that drive HLC’s business, the aftermath (or lack thereof!) of the pandemic, and how data plays a role in optimizing the specialty retailer and distributor relationship.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.