Helping Bicycle Dealers Embrace a Complete Digital Strategy to Be More Competitive
Originally recorded 2/26/24.
Speakers: Michele Salerno, Director of Marketing of Celerant Technology. Michele leads the planning, development and execution of all Celerant’s marketing strategies backed by her 18 years as a technologist in the retail software space.
Zeke Hamdani, Director of Web Services of Celerant Technology. Armed with decades of experience as an eCommerce programmer and the sensibilities of a retailer, Zeke creates and manages the latest software products and digital strategies that Celerant offers.
With influence from the pandemic and amplified by the shopping habits of tomorrow’s generations, a vast majority of sales begin their journey online. Success in the incredibly competitive specialty bicycle retail market requires dealers to adopt and incorporate a comprehensive digital marketing strategy that is tailored to meet their unique needs. For smaller family-run dealers, it can feel overwhelming leaving behind pen-and-paper transactions. For larger outlets that house classes, work orders/repairs and additional services under one roof, they may already be set in their ways, but are feeling the need to be more competitive against big box merchants. But the universal constant for both of these businesses is that embracing technology and adapting to tomorrow’s ever-evolving market is key in guaranteeing their future success.
In this session, we will focus on how drastically the bicycle industry and consumer shopping patterns are changing, why it is critical for dealers to adopt a digital strategy and what specifically will help dealers enhance their business operations. Step by step, we will walk through a multitude of solutions that dealers can use to enhance their online strategy.
Topics including:
1. Growing your digital strategy and leveraging modern marketing trends, one step at a time
2. Tips and best practices to ensure your website ranks in the top Google results
3. Differentiating your content marketing and website copy/product descriptions (even when pulling standard data from distributor product feeds)
4. Building your social engagement, online community and brand image
5. Revolutionizing how you send emails to your customers, resulting in 6x more success
Regardless of which software platform you are currently using, the goal of this session is for you to walk away with tips and tricks to bring back to your business to be more competitive in the rapidly changing digital landscape.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
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