Building Stronger Retail Partnerships with Saris Cycling Group: Insights on Racks, Trainers, and Storage Solutions

This episode’s guests are Stefan Guelpen, Head of Global Sales at Saris Cycling Group, Darren Snyder, Director of Product for Cycling, and Chris Bauch, Director of Product for Infrastructure, to explore Saris’s mission, dedication to retailers, and exciting new innovations in racks, trainers, and storage solutions.

The conversation shares strategies for retailers to increase sales, showcases Saris’s best-selling racks and trainers, and discusses the brand’s goal of supporting dealers with training and product insights. Listen in for a sneak peek at upcoming product tech and Saris’s plans for the CABDA show.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.