The INTENSE Frame First Program: A Smarter Model for Independent Bicycle Dealers

Independent Bicycle Dealers (IBDs) face growing challenges—limited inventory flexibility, evolving customer demands, and rising costs. The traditional bike industry model only adds to these issues, but the INTENSE Frame First Program is here to change that.

Empowering Dealers, Eliminating Inventory Risk.

The Frame First Program puts you, the dealer, at the center of the bike purchase journey, allowing you to deliver maximum value to riders while boosting profitability—without the burden of excess inventory.

Through our partnership with Quality Bicycle Products (QBP), dealers can access pre-configured build kits for INTENSE frames. Instead of stocking complete bikes with outdated specs, you gain access to over 50,000 components from 300 top brands, ensuring that every build is customizable, up-to-date, and high-performance.

How It Works

• Customer selects an INTENSE frame with the dealer.
• Dealer and customer complete a setup sheet, including biometrics and preferred components.
• Frame is ordered from INTENSE, components from QBP, allowing dealers to maintain strong margins.
• Dealer assembles the bike and charges for the build, keeping service revenue in-house instead of overseas.

Why Choose Frame First?

• Dealer centric model: Our goal is to put the dealer at the center, enabling you to thrive and create long-lasting relationships with your customers.
• No inventory risk: The program requires no upfront commitment or inventory, reducing your financial risk and stress.
• Healthy Margins: Offer your riders exceptional value while maintaining healthy profit margins, without having to discount or compete with others carrying the same bike.
• Collaborative Sales Experience: Foster a fun, engaging, and personalized purchase journey for your riders, enhancing customer loyalty.
• Customizable Bike Builds: Let your riders design their dream bike, not settle for what the OE offers, while you guide them through the process — a unique experience no online retailer can replicate.
• The INTENSE frame first program: Brings innovation, collaboration and financial health to IBDs while delivering exceptional experience to riders. It’s a win for dealers, riders and INTENSE Cycles.

The Frame First Program isn’t just about selling bikes, it’s about redefining the way IBDs do business. By removing inventory limitations and offering a fully customizable experience, dealers can stay competitive, increase revenue, and deliver the best ride for every customer.

Join Us in Reshaping the Future of Bike Retail—One Frame at a Time.

Want to learn more about how it works? Check out the Frame First Program.