How to Champion Great Riding with IMBA in 2025

Join Kate Noelke – IMBA Communications & Advocacy Specialist, George Chevalier — IMBA Promotions Manager and IMBA CEO Kent McNeill for an engaging discussion on the power of advocacy and the importance of trail access for all. We’ll explore how retailers and the cycling industry can lead the charge in informing customers where to ride, and educating trail users on stewardship and etiquette. Learn how to inspire customers to join IMBA Local and National organizations, support trail managers and advocacy groups, and connect trail advocates with IMBA’s resources to create better riding opportunities.

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

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