Inside CyclErie’s Community-Driven Growth with Jenny and DJ

What started as kids’ bike camps during the COVID boom has grown into one of Colorado’s most exciting and community-driven bike shops. In this episode, Jenny and DJ Johnson of CyclErie share how they built a customer first, ego free business—from mobile fulfillment to selling over 1,200 eBikes in a year. It’s a story of creativity, grit, and keeping the joy of cycling at the heart of it all.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.