Don’t Lose Your Best Assets: Critical HR Strategies for Leading Through Uncertainty
with Crystal Brown, Essential HR Partners Chief People Officer / Co-Founder
In today’s unpredictable business climate—marked by staffing challenges, supply chain disruptions, and shifting customer expectations—it’s easy to feel like you’re just trying to stay afloat. But your people are your greatest asset, and how you lead them now matters more than ever.
Presented by Essential HR Partners, this session will equip bike shop owners and managers with fresh tools, grounded perspective, and practical strategies to lead well through change. You’ll learn how to best support your team through uncertainty and make confident, human-centered decisions, even when the path forward isn’t clear. This session offers more than ideas—it’s a reset for how to lead with steadiness and purpose when everything around you is shifting.
You must be logged into your NBDA member account to access the recording below:
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
