NBDA Launches Comprehensive 2025 Specialty Bicycle Retailer Survey to Benchmark Industry Performance and Trends

Annual study provides critical data for retailers and suppliers to navigate the evolving bicycle retail landscape

Irvine, CA- Sept 24, 2025– The National Bicycle Dealers Association (NBDA) today announced the launch of its 2025 Specialty Bicycle Retailer Survey, a comprehensive industry study designed to provide foundational data for understanding market trends, operational benchmarks, and growth opportunities across the specialty bicycle retail channel.

The survey, which takes approximately 20-30 minutes to complete, covers ten key areas of specialty bicycle retail operations and asks retailers to provide insights on their 2025 performance while forecasting expectations for 2026. The study deadline is October 7, 2025.

Comprehensive Industry Analysis

The 2025 survey examines critical aspects of specialty bicycle retail operations, including:

• Business Overview: Store locations, size, business models, staffing, and operational structures
• Financial Performance: Revenue trends, profitability metrics, cost management, and growth forecasting
• Sales Analysis: Performance breakdown across new bicycles, e-bikes, parts & accessories, apparel, service, and emerging categories
• Inventory & Supplier Relations: Inventory management practices, vendor relationships, and supply chain strategies
• Technology & Operations: Point-of-sale systems, e-commerce platforms, and digital marketing tools
• Direct-to-Consumer Management: Strategies for competing and collaborating with D2C brands
• Community Engagement: Customer retention, events, educational programs, and local partnerships
• Marketing & Customer Retention: Digital marketing, loyalty programs, and community building initiatives
• Business Strategy & Challenges: Current obstacles, growth strategies, and industry outlook
• Staff Development & Industry Engagement: Employee benefits, training programs, and trade show participation

Value for Retailers and Suppliers

The resulting 2025 NBDA Retail Report will serve as an essential benchmarking tool for specialty bicycle retailers, enabling them to compare their performance against industry standards and identify best practices for improving operations, profitability, and customer engagement.

For suppliers and industry partners, the report provides crucial market intelligence on retailer performance, preferences, and emerging trends that inform product development, distribution strategies, and dealer support programs.

“This comprehensive survey data is invaluable for our industry,” said Heather Mason, Executive Director of the NBDA. “By understanding how specialty bicycle retailers are performing across all aspects of their operations – from financial metrics and inventory management to community engagement and technology adoption – we can better support our members and advocate for the entire specialty retail channel. The comparative data helps retailers identify opportunities for improvement while giving suppliers insights into the evolving needs of their dealer partners.”

Open to All Retailers

The survey is open to all specialty bicycle retailers regardless of NBDA membership status. All participating retailers will receive a complimentary copy of the comprehensive 2025 NBDA Retail Report upon completion.

The survey maintains complete anonymity and confidentiality for all participants. Individual business data will not be shared or identified in any reporting, ensuring retailers can provide candid insights without concern for competitive exposure.

Survey Availability

The 2025 NBDA Specialty Bicycle Retailer Survey is available online now through October 7, 2025. Retailers can access the survey here .  Results will be shared via the NBDA early November 2025.