Strategic Simplification: HLC’s Blueprint for Retailer Success

In this episode of Bicycle Retail Radio, we sit down with Chad Smith, Vice President of HLC US, and Patrick McGinnis, CEO of HLC, one of the bike industry’s leading distributors.

We explore how HLC is evolving in a rapidly changing market, from inventory strategies to simplification to data-driven partnerships, and how keeping retailers at the center of their mission informs these decisions. With a focus on wins, lessons, and opportunities, this conversation delivers practical takeaways for every shop looking to thrive in challenging times.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.