Ahead of the Curve: Mike Gann on Leading LOOK Cycle USA and Supporting Independent Retailers

In this episode of Bicycle Retail Radio, Mike Gann, President of LOOK Cycle USA, reflects on his leadership experience across major bike brands and LOOK’s forward-facing IBD strategy.

He discusses LOOK’s iconic legacy and product strategy, the brand’s unique approach to supporting retailers, and actionable advice for shops looking to grow their businesses. Tune in to hear Mike’s insights on navigating today’s market and how LOOK Cycle USA is partnering with retailers to ride confidently into the future.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.