Entries by Frances Abbott

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Case Study: How Upway Leveraged NBDA Membership to Transform Their US Market Presence

Executive Summary This case study examines how Upway, a European-based refurbished e-bike company, strategically utilized their National Bicycle Dealers Association (NBDA) membership to expand from a limited US presence to working with hundreds of retailers nationwide within 28 months. Through consistent engagement, strategic participation, and value-driven content sharing, Upway transformed from a lesser-known US entity […]

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mountainFLOW Launches a New Plant-Based Water Bottle!

mountainFLOW’s revolutionary bio-plastic is made from sugarcane and the bottles look + feel exactly like a traditional water bottle. Plus, they are available for full customization – send us your logo, choose your bottle color, and we’ll deliver your bottles within 4 weeks. Redeem your NBDA discount today! mountainFLOW is based in Colorado and we […]

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How Tariffs & Government Changes Are Reshaping the U.S. Bike Industry—and How AI Can Help Lead the Way

Brought to you by the NBDA in partnership with 18 Spokes, where NBDA members save 20% on all services. The latest NBDA State of the Industry Fall 2025 update has arrived, painting a challenging picture for bicycle businesses across America. With sweeping tariffs—some exceeding 66% for imports from China and over 50% from Canada and […]

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NBDA and CABDA Announce Fifth Year of Educational Partnership: “The Drive to Thrive” Powers 2026 Expo Series

Fifth consecutive year of collaboration brings expanded programming, hands-on training, and peer-driven learning to specialty bicycle retailers across North America Irvine, CA – 10/17/25 – The National Bicycle Dealers Association (NBDA) and CABDA Expo are proud to announce the continuation and expansion of their strategic partnership for 2026, marking the fifth consecutive year of collaboration. […]