Executive Summary This case study examines how Upway, a European-based refurbished e-bike company, strategically utilized their National Bicycle Dealers Association (NBDA) membership to expand from a limited US presence to working with hundreds of retailers nationwide within 28 months. Through consistent engagement, strategic participation, and value-driven content sharing, Upway transformed from a lesser-known US entity […]

Brought to you by the NBDA in partnership with 18 Spokes, where NBDA members save 20% on all services. The latest NBDA State of the Industry Fall 2025 update has arrived, painting a challenging picture for bicycle businesses across America. With sweeping tariffs—some exceeding 66% for imports from China and over 50% from Canada and […]

Dear Community, On October 7, 2025, the U.S. Commerce Department published 95 new requests for inclusion of derivative products in the Section 232 aluminum and steel tariffs. Among these requests, two specifically seek to add bicycles, frames, and e-bikes to those tariffs. If granted, these requests would impose devastating consequences on our industry: All bicycles […]