Entries by Frances Abbott

Retailer Success and SRAM Field Guides

This episode’s guests are Micah Van Horn and Dan Jennings, from SRAM. SRAM excels in the bicycle industry, fostering retail success through top-notch products, education, advocacy, and unwavering passion. This conversation provides insights for bicycle retailers on how to foster success and optimize collaboration with SRAM.

Leveraging Social Media Marketing

This episode’s guest is Frances Abbott, NBDA Marketing and Content Creator. Frances has worked in marketing for the last 10+ years in a variety of B2B and D2C roles at agencies and internal agencies and is now partnered with NBDA. This episode focuses on social media tips for retailers. We hope you can take a handful of things if not at least one big idea or process change to implement in your shop.

NBDA News Hour – February 2024

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

We begin this episode with a discussion about deflation in the industry.