Entries by Frances Abbott

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The INTENSE Frame First Program: A Smarter Model for Independent Bicycle Dealers

The INTENSE Frame First Program: A Smarter Model for Independent Bicycle Dealers Independent Bicycle Dealers (IBDs) face growing challenges—limited inventory flexibility, evolving customer demands, and rising costs. The traditional bike industry model only adds to these issues, but the INTENSE Frame First Program is here to change that. Empowering Dealers, Eliminating Inventory Risk. The Frame […]

Hugging the Porcupine – Competing and Winning Against Direct to Consumer E Bike Brands

Join Rob Kaplan (BULLS Bikes), Richard Wittenberg (Troxus Mobility), and Tim Akers (Akers Digital Marketing) for an essential session tailored for retailers looking to profit from the growing market of recreational and higher-quality Mid Drive and Hub Drive E-bikes. Discover effective strategies for attracting customers to your store, converting low-margin online sales into more profitable, […]

Unlocking E-Bike Consumer Insights: Trends and Data with Upway

Join us for a 60-minute NBDA Educational Hour featuring Upway, where we dive deep into the latest global data and trends in the e-bike market. Guest experts Baptist Loyer and Alessandro Pregel will share valuable insights on consumer preferences, including top choices in brands, colors, technology features, and price points. This session is designed for […]

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Summit Series 2025: Uniting to Shape a Diverse Workforce in Cycling

How can the cycling industry attract, support and develop more women? This game-changing event for the cycling industry will gather senior leaders, HR professionals, communications experts, and decision-makers to address the gender equity gap in the cycling workforce. This first event in the Summit Series aims to drive the cycling industry toward greater inclusivity. The […]

NBDA News Hour February 2025

It’s a recap for the year as we transition to 2025. The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.