Special Episode – NBDA Special Industry Update
In a recording on June 21, 2021, NBDA President Heather Mason sat down with Bob Margevicius, Executive Vice President of Specialized Bicycle Components, to talk about the current state of the industry.
Entries by NBDA
Building the Sandbox to Engage and Incentivize Riders
This episode’s guest is Tobie DePauw, Affiliate Wizard at PeopleforBikes Ride Spot. For retailers looking to change the way they interact with their community, this is a must-listen.
The Friday Retailer Flex – Episode 17
The Friday Retailer Flex is a weekly pointed digest of tips for retailers directly from the President of the NBDA. This episode: Simple In-Store Marketing Strategies.
Conceptualizing Your Store Brand Through Retail Design
This episode’s guest is Brian Hawkins, owner of Colorado-based Fixture Lab – a leader in proven fixture, design, and merchandising solutions for bicycle retailers.
The Friday Retailer Flex – Episode 16
The Friday Retailer Flex is a weekly pointed digest of tips for retailers directly from the President of the NBDA. This episode: Creating a customer-centric retail environment.
US Bicycle Market Overview 2020 Report 8 Part Super Webinar Series #2 – Self Service Bicycle Rental
The NBDA welcomes Human Powered Solutions to present this 2nd installment of an 8-part webinar series specific to the 2020 US Bicycle Market Report.
Harnessing Creative Strategies to Grow Your Business
This episode’s guest is Valerie Chan. Valerie is the founder of Plat4orm, a multi-million dollar privately held communications company, a seasoned business leader, a technology communications expert, and a TED X speaker.
The Friday Retailer Flex – Episode 15
The Friday Retailer Flex is a weekly pointed digest of tips for retailers directly from the President of the NBDA. This episode: This Friday is about you.
The Importance of Fit Services in Today’s Bicycle Retail Landscape
This episode’s guest is Greg Robidoux, Executive Director at Serotta International Cycling Institute (SICI). SICI offers classes, bicycle fitting equipment, and consulting to bicycling retailers and coaches.
Specialty Bicycle Retailer Security Reports and Measures Survey – Results and Solutions
With demand for bikes and gear growing at unprecedented levels and competition from big-box retailers at an all-time high, its critical for SMB retailers to incorporate a comprehensive digital marketing strategy.
