With the holiday season approaching, we will focus on how you can use social media and email marketing to drive customers to your website. There will be a quick refresher on how much online shopping consumers will do this holiday season and then offer practical ways for your business to capture some of that business […]
Project Bike Tech is creating the workforce for the future. We know retail is tough and that you need every tool in the box to continue to make your business grow and prosper. Mercedes Ross, having consulted with hundreds of bicycle retailers and the outdoor industry over the last 30 years is now the executive […]
Additional Revenue. Customer Satisfaction. Customer Retention. The NBDA is proud to partner with Ensure Protect so that we can offer their Ride It Daily Extended Service (RIDES) warranty program to our retailer members. This is the webinar from September 17th that explains the program and why you want to offer it in your shop.
Customers discover and interact with your business online before they ever walk through your door, and a staggering 85% of shoppers research online before making an in-store purchase. By following a few simple best practices, you can ensure that your business is easy to find and your potential customers have a positive first impression. Ryan […]
Want to know more about merchandising your website? Why is it important and how do the best retailers do it? Ryan Atkinson will show you how companies like REI, Target, and Best Buy merchandise their homepages and how bike shops can use the same techniques on the SmartEtailing platform. While the presentation is framed around […]
Being the Bike Shop of the Future is all About Being a Great Retailer of Today. The current retail world is not for the faint of heart. Bike shops are under pressure that they historically weren’t to be legitimate retail leaders in terms of the product they offer, the people bicycle retailers employ, and the […]
Given the new realities of coronavirus, every process and daily routine is subject to review. The bike industry is no exception – and our retail experience deserves a better step one.
“Simply put, why do give away work for free when the work you do has actual value?”
“It is an understatement that we are in uncharted waters. Some retailers will look for ways to exploit opportunities and others will act with more caution. Now, more than ever is the time to stay engaged in your business.”
“An underperforming item isn’t a good buy if it ends up languishing on your shelves and eventually is discounted to a lower realized margin.”
