Entries by NBDA

Change is the New Normal

“Until there is a vaccine or solid treatment discovery, social distancing, extreme cleanliness and reduced crowd sizes will most likely be a continuing reality. . The way you are operating today may very well be the new normal for potentially another 12-18 months.”

Strategies In Uncertain Times

“It is very important to be visible and aggressive in disinfecting not only all high touch surfaces on a very consistent basis, but customers’ bikes immediately upon arrival to the store and again when handed off to the customer.”

Stay on Top of Your Marketing this Spring

“Do not neglect to keep your foot on the gas with your marketing regardless of how busy you are. Staying in front of your customers is always important, but even more so when they are making decisions as to where to buy.”