Entries by NBDA

Strategies In Uncertain Times

“It is very important to be visible and aggressive in disinfecting not only all high touch surfaces on a very consistent basis, but customers’ bikes immediately upon arrival to the store and again when handed off to the customer.”

Stay on Top of Your Marketing this Spring

“Do not neglect to keep your foot on the gas with your marketing regardless of how busy you are. Staying in front of your customers is always important, but even more so when they are making decisions as to where to buy.”

Springtime Stressors and Solutions

“The first hints of spring can bring on spring stress instead of spring fever. It is not uncommon for some shops to have a five fold or greater increase in sales between February and April. After a winter of stressing about how to pay the bills, a whole new set of stressors appear.”