Entries by NBDA

Engaging and Retaining the New Customer

We need to focus on engaging and retaining the new customer that is finding us during this time. Right now, in the middle of the COVID-19 pandemic, bicycle retailers are exhausted. Many are working with reduced staff in a stressful environment, mostly as frontline workers. All the operating procedures you worked to develop, implement, and […]

Change is the New Normal

“Until there is a vaccine or solid treatment discovery, social distancing, extreme cleanliness and reduced crowd sizes will most likely be a continuing reality. . The way you are operating today may very well be the new normal for potentially another 12-18 months.”

Strategies In Uncertain Times

“It is very important to be visible and aggressive in disinfecting not only all high touch surfaces on a very consistent basis, but customers’ bikes immediately upon arrival to the store and again when handed off to the customer.”