“Do not neglect to keep your foot on the gas with your marketing regardless of how busy you are. Staying in front of your customers is always important, but even more so when they are making decisions as to where to buy.”
“The first hints of spring can bring on spring stress instead of spring fever. It is not uncommon for some shops to have a five fold or greater increase in sales between February and April. After a winter of stressing about how to pay the bills, a whole new set of stressors appear.”
“While the Coronavirus may feel like a major potential disruption, you are always a cold and wet spring, hurricane, flooding or even road construction disruption away from having your business majorly impacted. “
“Put in the effort to understand the products, ride the bikes, and engage your vendors to find ways to make ebikes a success in your store.”
“The most dangerous thing in my opinion our industry can do is to make sweeping generalizations and unrealistic comparisons between the various types and sizes of businesses, and their ebike sales successes and shortcomings.”
“As we head into spring the feeling is that ebikes will continue to surge in popularity and it is important for retailers to get in front of customers with great website merchandising.”
Giant announced manufacturing operations in China are not back to work and will require local government approval to start back up. In addition, other bicycle producers are also temporarily halting production around the world as they struggle to get parts from China. These are signs of how the Coronavirus outbreak is creating a domino effect in straining the bicycle supply chain.
As we enter a new decade, technology and demographic changes are disrupting the bicycle market and will continue to drive evolution and innovation within the industry.
We are now in a technology world filled with surprising innovations that are changing the way we move. They are also changing the industry’s landscape for products, channels, and customers. It’s not evolution, it’s revolution.
“We cannot stop or always predict what will or will not affect us as an industry, but we can always concentrate on being the best we can today, while helping others achieve that themselves. “
“MSRP and MAP pricing have two key words you should key in on. Suggested and minimum. If you follow the suggestions, you will get the minimum profits.”
