Locally is Helping Retailers
Locally is helping retailers lure local customers off-screen and in-store.
Entries by NBDA
Define Your Core Values
Hire the right people (and keep them!) by spelling out your values, and then measuring against them
We Make Mountain Bikers: The Benefits of Sponsoring a NICA Team
“There are absolutely no downsides to sponsoring your local NICA team.” —Hill Abell
Need to Know: Start Collecting Customer Data NOW
Loyalty marketing dramatically boosts revenues, but only with a clear picture of who your customers are
Make Owner’s Manuals: The Little Idea
Something as simple as a self-produced owner’s manual helps them keep rolling dependably, and opens the lines of communication to your staff.
3 Steps to Make Your Website Pay Off
Attract more visitors and close more sales—both online and in-store—with these key strategies
Let My People Go Riding: Taking on Bike Tours
Diversify your business—and deepen customer relationships—by offering bicycle tours
Dealer to Dealer: Cell Phone Use on the Sales Floor
Necessary sales tool, or nuisance on the job? See where your colleagues stand on cell phones…
Shop Profile: Wheat Ridge Cyclery – Growing Up
This family-owned Denver shop went big while keeping customers first.
The XX Factor: 4 Ways Women Are Good For Business
Catering to women isn’t about flowery comfort saddles and pink accessories; it’s about being a modern, relevant, more successful retailer.
