A Tale of Two Bike Shops
The internet disrupted retail, so what? Find your niche, respect your customers, and adapt.
Entries by NBDA
5 Reasons to Get Social Media Now
With social media, small businesses can give their local word-of-mouth global reach
Tariffs: Caught in the Trade War Crossfire
The bike industry—and IBDs, in particular—could be collateral damage under Trump’s proposed tariffs
Open Your Doors to Online Shoppers
Diversify your business and grow local market share with a “click and collect” strategy.
Ask a Dealer: Seasonal Employees
Landry’s Tom Henry tells us how he finds, hires and trains quality seasonal help
Master of Disaster
Know what’s covered—and NOT covered—by insurance before disaster strikes
Know (How to Target) Your Customer
Convert marketing to sales with Customer Profiling and Personalized Messaging
You’ve Got Mail: 4 Reasons to Consider Direct Mail
Snail mail is still popular among businesses, because it gets results.
Q+A: The Fresh Batch
Bruno Maier discusses Batch Bicycles, the new, IBD-only brand from Huffy
Rethinking Bike Demo Days
Offsite demos are one of the most effective ways of getting butts on bikes, a key step in the sales process.
