Basso. Enough – Ride Perfected

This episode’s guests are Alessandro Basso, Chief Executive Officer at Stardue Group. Stardue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes and Craig Steyn, country manager US of Basso Bikes.

Alessandro’s Father and Uncle founded Basso Bikes in 1977. The conversation covers Alessandro’s path from professional mountain bike racer to CEO of one of Italy’s last remaining family-owned bike brands, how the brand has now chosen to work with retailers, how retailers can grow road biz and the importance of historical winning brands.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.