Behind the Scenes at BikeCo with Anthony Mikrut: Brand Highlights, Dealer Support, Warranty, and Growth

This episode’s guest is Anthony Mikrut, National Sales Manager at BikeCo, who takes us behind the scenes of the company and shares how they support independent bike dealers.

We discuss BikeCo’s portfolio of iconic brands, their approach to warranty management, navigating the direct-to-consumer challenge, and what makes top-performing dealers successful. Tune in for a deeper look at how BikeCo is adapting to the evolving cycling industry and helping retailers thrive.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.