Being the Bike Shop of the Future is all About Being a Great Retailer of Today. The current retail world is not for the faint of heart. Bike shops are under pressure that they historically weren’t to be legitimate retail leaders in terms of the product they offer, the people bicycle retailers employ, and the style/brand experience they provide. These days, the great shops pay close attention to the retail trends outside the bike world and create experiences for their customers that rival the best retail from any category out there. In this fun presentation, industry veteran Brian Hawkins will share a ton of insights into the trends that bike shops should be paying attention to, and what the great bike shops of today and tomorrow will look like and how they will succeed.